NewDoor Marketing As a marketing firm in an increasingly fragmented world our job is to create remarkable experiences. We do this by bringing together Strategic Thinkers, Story Tellers and Artisans to help our clients engage their customers. NewDoor Marketing is a passionate, client-focused strategic marketing firm that specializes in marketing strategy, distinctive branding, market intelligence, public relations, advertising and creative design. We understand that clients want to pay for smart, productive people, not bureaucracy, expensive offices or fancy lunches. We have no layers of front-line people, so as a client you work directly with the principals, strategists and creative’s.

NewDoor Marketing When we opened our doors in 1997 we set out to create a marketing firm based on 5 core values: 1 - To continually provide results-oriented marketing 2 - To strive in developing long term client relationships 3 - To provide a positive, motivating and rewarding work environment 4 - To share custody of our clients: brands, successes and set backs 5 - To be passionate about work, life and engage new experiences To date we have worked with over 100 clients in 12 countries, we have launched new business concepts, developed award winning advertising, discovered marketing problems and created marketing opportunities, we have managed client reputations and helped clients grow from small local firms to large national corporations and have managed dozens of client brands. This is the value that NewDoor Marketing is offers.

MISSION NewDoor Marketing provides results-oriented marketing programs designed to delight clients by exceed expectations and provide lasting value.

VISION NewDoor Marketing is dedicated to providing our clients with results-oriented marketing, an exceptional client experience and remarkable outcomes. We are committed to building a financially strong company with long-term client relationships, a positive reputation and providing great value.

WHAT WE DO 1 - We help companies understand who they are 2 - We help companies understand why people should want to do business with them 3 - We package our clients so that their prospects/customers want to do business with them 4 - We develop results-oriented marketing programs 5 - We measure programs through key performance indicators and critical success factors

Clients It takes a great client relationship to develop effective marketing. Trust, commitment and focused efforts are paramount to achieving outstanding communications. NewDoor Marketing has experience in developing marketing and branding with a diverse group of clients, ranging from manufacturing and construction companies to environmental and energy firms. As we have developed long-term relationships with all our clients, it may be helpful for you to talk directly to one of them about our work: Partial Client List: Canadian Hydro Developers (Renewable Energy) Calgary Board of Education (School Board)

Work Comp. Tech Ltd. (Disability Management ) Zentra Computer Technologies (Computer Data Centres)

FLATIRON Constructors (Infrastructure Developers) Kuypers Design Group (Kitchen & Bath Architect)

Sunridge Mall (Retail Centre) Stoney Trail Group (Calgary Ring Road)

RockHound Technologies (Oilfield Tools) Mercado Capital (Equipment Capital)

Mountain View Seniors'’ Housing (Seniors homes) Calgary Regional Health CHRA (Health Authority)

University of Fairbanks Alaska (Post Secondary Education) Royop Corporation (Property Developer)

Arrowhead Water Products Ltd. (Drinking Water) Chinook College (Continuing Education)

Shell Canada (Energy) GE Harris (Energy Control Systems)

Silicon Graphics Canada –SGI (Computer Hardware) Platinum Communications (Wireless Internet)

Eyelogic Systems Inc. (Optical Testing Software) Interlock Containment (Environmental Protection)

TemproTec Inc. (Thermo Fabrics) Qualico Group/NuVista Homes (Developer / Home Builder)

Maritime Life (Flexcare Health Insurance)

Capabilities We believe marketing requires more than a swish logo, a nice brochure and a fancy website. Marketing is about understanding your clients and creating a bond that leads to increased profits. It takes a compelling idea and strong implementation to create a relationship with your customers and get them to buy. Unless your marketing contains that compelling idea, it might as well be invisible, and unless great ideas are implemented correctly, they may as well not exist at all. our service List includes: Marketing strategy Mission & vision Market research & consumer insight Advertising & media planning

Public relations & media training Change management

Brand development Culture & internal communications

Recruitment advertising SEO, online marketing

Inbound marketing Graphic design

Interactive & web site development

Case Study #1 GE Harris – Energy Control Systems Project Overview: A multinational corporation that provides information technology solutions to the electric utility industry wanted an assessment of its customer service policies worldwide. Strategy: NewDoor developed an international research survey to assess the current customer relations programs and overall customer satisfaction. The research program was implemented in over 40 countries and in 8 languages. Initiatives: Multinational / multi language customer satisfaction survey and accompanying recommendation report.

Case Study #2 Maritime Life (Flexcare Health Insurance) Project Overview: A national health insurance company wanted to launch its products into the Western Canadian market. The company was already a leading health insurance provider in Ontario, but was unable to penetrate new markets in western Canada effectively. Strategy: A grassroots community relations program was developed to augment broadcast advertising and direct mail marketing. We developed below-the-line marketing initiatives such as charity alliances, event marketing, cross promotions and sponsorship deals. Initiatives: Advertising, graphic design, community relations, online promotions and public relations programs.

Case Study #3 Stoney Trail Group – Calgary Ring Road Project Project Overview: As part of Alberta Transportations plan to build a ring road in Calgary by 2014 we were hired to provide a conduit between the government, the constructor and the public. Strategy: NewDoor created and managed a series of public forums and ongoing avenues for two-way communication with stakeholders. Initiatives: to : Open houses, media tours, online discussion boards, project information website and telephone hotlines. We also developed a crisis communication plan, prepared spokespeople for media interviews and developed advertising and public relations programs for project updates and public traffic interruptions.

Case Study #4 University of Alaska Fairbanks Project Overview: A large northern university wanted to update it’s public image and create a vision looking forward to 2014. The university also needed strategies to attract students and quality instructors to it’s campus. Strategy: NewDoor developed a online survey and discussion boards directed at the current student body and instructors and community stakeholders and also to prospective students and instructor to discover the why or why not of joining the university. Initiatives: We created an online survey and discussion boards to gather intelligence on satisfaction and perceptions and prepared a recommendation report.

Case Study #5 Canadian Hydro Developers Project Overview: A national renewable energy developer wanted to strengthen its brand position both nationally and in the local communities where its power generation facilities are located. Strategy: NewDoor reworked the client's touch points to relay key messages and increase brand consistency. We also prepared advertising and public relations programs to increase greater public awareness. Initiatives: Advertising, brand packaging, graphic design, logo update, web site, printed materials and public relations programs.

Case Study #6 Work Comp. Tech Ltd. Project Overview: A well-established disability management company wanted to launch a consulting division to sell its proprietary process and technology systems to large health organizations throughout North America. Strategy: The client's image was redeveloped to reflect the look of a much larger organization and to instill prospect confidence in the company’s ability to deliver on its corporate promises. Initiatives: Marketing intelligence to discover what was important to prospective clients. Brand packaging, direct mail, graphic design, web site and sales programs.

Reach Us

NewDoor Marketing #200, 638 – 11th Avenue SW Calgary, Alberta T2R 0E2

Office: 403.249.5200 Email: remarkable@newdoor.ca

Website: www.newdoor.ca

For more information about NewDoor Marketing Please call us at 403-249-5200 or visit us online at: www.newdoormarketing.ca.