NEW BRAND OF DAIRY PRODUCTPrepared by:

IQRA ASHRAF RANA (BB-4549)NOOR US SABA BABI (BB-4547)SYEDA UMUL QURA (BB-45)

INTRODUCTION There are so many milk brands selling

chemical milk instead of dairy milk. In Pakistan generally people take milk in

morning and at night before sleep. • Most of them complain that their milk is mixed with water or artificial powder. • We guarantee them to provide pure milk

Therefore we think about Dairy Pure to provide people pure milk

We are packing pure cow milk UHT (Ultra heat treated)milk with 3.5 % fat and8.9%solidnon-fats. • Available in easy-to-open, 6-layered Tetra Pak Brick Aseptic white packaging. • 3months shelf life

MISSION

“Our aim is to provide affordable and high nutritional

pure milk which provide same taste from FARM to FRIDGE”

VISION

“Be the choice of every home and become the market leader by building strong customer relationship”

LOGO

NATURE OF BUSINESS Dairy product

VALUE100% pureUse tetra packFulfill calcium requirement

Available up to liter pack

SATISFACTIONFeel energeticNo artificial tasteSmell is good

segments the market keeping some basic things in mind like

milk to be pure, carefully processed, and good for health

and bones.

GEOGRAPHIC SEGMENTATION

Pakistan

DEMOGRPHIC SEGMENTATION

Our products are not bounded to any particular age, gender or lifecycle stage. The brand is meant for all the users in higher upper or middle class families.

DEMOGRAPHIC SEGMENTATION

PSYCHOGRAPHIC SEGMENTATION

On the basis of psychographic factors such as personality traits, lifestyles and values and who are goal-oriented and focused on their careers, our product show the beliefs of healthy life with processed PURE milk.

BEHAVIORAL SEGMENTATION Our products have

been segmented on the basis of benefits that consumers seek in the milk like drinking to tea & they can whiteners as well to feed for their child's.

BEHAVIORAL SEGMENTATION

TARGETINGUrban areas of the country.

Upper , Middle and lower Income Class

POSITIONINGTrusted purityMake your life PURE

DIFFERENTIATION Addition of IRON and Vitamin A,D

and C+ which remains you fresh & healthy

DIFFERENTIATION

Use tetra cap for easy to take out the milk without putting down.

PRODUCTOur main product is Pure Milk

Our second product is Pure Cream

PRODUCTPure Milk

UHT (Ultra heat treated)milk with 3.5 % fat and8.9%solidnon-fats.

Available in easy-to-open, 6-layered Tetra Pak Brick Aseptic white packaging.

90 Days shelf life

ADVANTAGES OF TETRA PACK

PLACEMENTFresh milk is not sold directly to consumers.

It uses indirect channels for distribution.

DISTRIBUTION CHANNELSDAIRY PURE

• CONSUMER

DAIRY PURE

• RETAILER• CONSUMER

DAIRY PURE

•WHOLSALER•RETAILER•CONSUMER

PRICEDairy pure is pursuing the competitive pricing strategy for its products.

In competitive pricing the price of the product is determined considering the price of major competitors like Nestle, Olpers etc.

PRICEWe have designed our product in five sizes