Date post: | 08-Dec-2014 |
Category: |
Technology |
Upload: | sophiapirate |
View: | 346 times |
Download: | 2 times |
Social Media Campaign for IKEA
Business & Goal
offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
DO-IT-YOURSELF & Save Space
Challenge
Ask IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households.
Incentive: a set of IKEA products and assembly
Forum
Non-profit, fan based forum ran by people that love IKEA products
They share ideas, thoughts about new products, tips for assembly and more…
Post the campaign on the forum, not just this one, but more home decoration related forums
Blogs
Blogs are personal… & powerful…
a medium for people to influence others with their writing..
Facebook & Twitter
Company Facebook & Twitter accounts
Forum users all have Facebook and/or Twitter profiles
They can spread the word out through their own page
Smartphone Applications
Catalogue application that keeps users updated with the latest products
The campaign can be advertised through an edition of catalogue
Metrics of success
The increase of
smartphone app download amount..
Budget and Timeline
3 months
And a 200 thousand dollar budget
1 winner
Thank you!