Date post: | 12-Jan-2016 |
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New Media Management
State of the art for now
Overview
• The philosophy of New Media Management in the Newhouse School.
• The complexity of the space.• The imperative of technology.
Get to the point.
This is a ‘Do Not Walk’ sign
This car will hit you
• DZH 7092
Select readings
How to read a book
• First pass, read the first sentence of each paragraph in a chapter; this will give you a sense of the direction the author is taking to prove his/her point. (10 minutes)
• Ask yourself, what is the core issue s/he is dealing with? (10 minutes)
• Think critically about assumptions and conclusions the author makes. Write a sentence to argue. (15 minutes)
• Answer: What forces increase the probability of preventing/ensuring success? (20 minutes)
• Read thoroughly for details and insight. Linger on the diagrams and derive a narrative. (120 minutes)
• Jot down a prediction for what comes next. (5 minutes)• Total time: 3 hours
The deliverables
• Presentation of the core ideas– adhere to the Pareto Principle – discern the regulatory signals
• One page summary of the core ideas.– Get to the point.–Write a well-formed critique/counter if
you have it. Include a current example.
Every Company is a Media Company
• They communicate with their customers over multiple channels using many platforms.
• They don’t have a mass, undifferentiated audience, and they have to discern their audience with data.
• People have preferences and histories.
There are large scale forces at play
• Economics of long cycles• The life of capital.• There is a dynamic relationship between
capital, scale, and innovation.
• The legal / regulatory system’s role in economic viability.
• The dynamics of digital networks.• The dynamics of networked disruptive enablers.
The basics of the technology
• The client-server technology stack• The Open Systems Interconnect (OSI) is composed of
7 layers:– Application Layer | dynamic data– Presentation layer | fixed data– Session Layer | enabled data– Transport Layer | tcp software– Network Layer | configured hardware (IP)– Data Link Layer | switches, bridges,
ethernet– Physical Layer | servers, circuit boards
• Order is crucial; each layer is made possible by the one below.
Data generated in the stack