New Media Marketing StrategyBy Sean Kristl
“Technology makes a lot of promises, and we're here to make
it live it up to those promises.”
Challenges: DVD & CD market moving online
Attention grabbing online mediaOnline media integration
Goal: Sell quality technology
Facebook• Create an
interactive game• Facebook
advertisements• New product
updates
Twitter• Publicize events
and products• Integrate with
Facebook, blogs, and web site
Blog• Useful tips and recommendations
for products• Rewards or deals on blog• Create an online personality
Google Marketing
Adwords Analytics
Product AlertsSearch
Metrics: Followers
OnlineReward Purchases Zone Click
Through
Costs
Online GiveawaysEmployee Hiring
Facebook AdsAdwords
Timeline
START NOW! Why wait?
Christmas Season:Spike number of ads, blog contests,
Facebook and Twitter updates