New PlatformsNew Delivery Modes

Joe Drumgoolehttp://twitter/jdrumgoole

• Fragmented Platforms• Expensive Development

Environments• High Distribution Costs• Small numbers of customers

Proprietary, Expensive

5-Sep-09 Slide 2

• The PC set us free– One Platform– Cheap development environment– Low Distribution Costs– Large customer base

Open, Cheap

5-Sep-09 Slide 3

• Web 1.0 : Brochures– Flat HTML, CGI, Apache

• Web 2.0 : Applications– Frameworks, AJAX, Rich Clients, XML– Social Networks/Social Media

• Web 3.0 : Infrastructure/Mobile– Storage, database, compute, queues,

CDN, VPNs, 3G, aGPS, WIFI, Media

Open, Free

5-Sep-09 Slide 4

• The Cloud• Mobile• Social Networks• The Data Web

The New Platforms

5-Sep-09 Slide 5

• Definitions–Virtual Infrastructure–Pay as You Go–No Limits–Scale Down as well as Up–No Capex

The Cloud

5-Sep-09 Slide 6

• IaaS : Amazon, Azure, RackSpace– You build the track and run the trains

• PaaS : Google, Azure, Force.com– They build the track you run the trains

• SaaS : Salesforce, Google, OpSource– They build the track and run the trains

you control the signal box

Cloud Taxonomy

5-Sep-09 Slide 7

• Mobile is a mess– Platforms: Symbian, Android, OS-X,

Windows Mobile, Mameo, BREW– Network Operators

• Key Platform is The Smart Phone– Camera, 3G, aGPS, WIFI, bluetooth,

TriBand

• iPhone shows us how its done

Mobile

5-Sep-09 Slide 8

• Facebook and Twitter are Platforms• Open APIs• Friend Integration• Facebook Developers Garage• Outsourced User Account

Management

Social Networks

5-Sep-09 Slide 9

• All our Data is out there• Much of it is behind firewall’s and

Paywalls• Flickr, YouTube, Scribd• Amazon Curated Data• Wolfram Alpha• KildareStreet.com• CRO.ie• Government could be a leader Here!

The Data Web

5-Sep-09 Slide 10

• Never been cheaper to build an App• Building a business is still tough• Capital still requirement for global

businesses• What is your distance to customer No 1 ?• Successful consumer plays need 1m users• SME plays require a smaller footprint• It helps is your App is Epic!

Software Economics

5-Sep-09 Slide 11

• Change is Opportunity– Mobile Confusion– The emergence of 3G networks– Facebook and Twitter– Unbounded cheap compute– Unbounded cheap storage– Open Source

Opportunities

5-Sep-09 Slide 12

• You can’t outspend the US• Raising cash to raise cash• Mix of weapons• The perfect product• Market Focus• Desktop Software

Health Warnings

5-Sep-09 Slide 13

• PollDaddy : Online polls• ChangingWorlds : Mobile Networks• HostelWorld : Booking hostel beds• Similarity Systems: Data Quality• DemonWare : Games Infrastructure• Havok : Physics Engine

Successes

5-Sep-09 Slide 14

Q&A

5-Sep-09 Slide 15