Xicola

Segmentation means dividing the market into different groups having similar kind of

behavior characteristics and

interest .

Demographic segmentation,

behavioral segmentation etc.

Beverage

What is segmentation ? & New product

DEMOGRAPHIC SEGMENTATION

AGE

FAMILY

INCOME

TARGEATING

PSYCHOGRAPHIC SEGMENTATION

CHOICE BASED GROUP

TARGEATING

BEHAVIORAL SEGMENTATION

OCCASION SEGMENTATION

BENEFIT SEGMENTATION

Positioning TTL Strategy Sponsorship CSR activity Game show

“A TASTE INCREASE YOUR THIRST”

Product Features

Mint lemon : Perfect refresher for any day with LOW ACIDITY, supplying human body energy with carbohydrate.

Cumin : Packed with nutrition and benefits of weight loss, digestion & dehydration

Bitter melon : Actually for those who are health concerned and in a problem with varius immune system. Filled with vitamins & high dietary fiber along with high Protein

Cola : With zero metabolism and full of relaxation . Installed with 1.54 Kcal of Energy with 0% Fat

Price 

POUCH CAN PLASTIC BURGUNDY BOTTLE BOTTLE

250 ml 350 ml 600 ml 900 ml

Tk 20 Tk 40 Tk 50 Tk 70

Distribution strategy of XiCOLA Distribution strategy is a strategy by which a company distributes their products

to the retailers, intermediaries and customers.

We will follow Intensive Distribution Strategy.

COMMUNICATION MEDIUM

Newspaper

Events

Banners

TVCSocial Media

Radio

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