New Social Media Rules for 2015

Welcome to our webinar!

#DigMktg15

Sarah Fink Digital PR Associate, AIS Media

Your presenter

NEW SOCIAL MEDIA

RULES FOR 2015

Lift. Brand Awareness

Customer Engagement

Conversion Rates

Delivered. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15

NEW SOCIAL MEDIA

RULES FOR 2015

Our Offices

Digital Marketing Strategy

User Experience (UX) Design

Lead Generation & Online Sales Programs

Digital Marketing (SEO / PPC / Email)

Conversion Rate Optimization (CRO)

CRM Selection & Implementation

Marketing Automation

Sales Process Alignment

Content Journey Mapping

Lead Management

Founded 1997

Atlanta Dallas

Award-Winning Design Team

NEW SOCIAL MEDIA

RULES FOR 2015

Where You’ve Seen Us

NEW SOCIAL MEDIA

RULES FOR 2015

Featured Clients

NEW DIGITAL MARKETING RULES 2015 | #DigMktg15

NEW SOCIAL MEDIA

RULES FOR 2015

SOCIAL

CRM & MA

ANALYTICS

SEARCH EMAIL

CONTENT

DESIGN

7

STRATEGY


NEW SOCIAL MEDIA

RULES FOR 2015

Get Social

MARKETING

INITIATIVES FOR

SOCIAL MEDIA TOP 2015555

92% Marketers say

social media is

important for business

Social Media Examiner: Social Media Marketing Industry Report 2014


1. Increasing Brand Recognition

2. Increasing Brand Authority

3. Improved Customer Insights

4. Improved Conversion Rates

NEW SOCIAL MEDIA

RULES FOR 2015

66%

45%

51%

59%

76%

35%

34%

55%

49%

41%

24%

65%

Social

Organic Search

Paid Search

Email

Display

Direct

Channel Roles in the Customer Journey (Assist vs. Conversion)

Industry: All

Awareness Consideration Conversion Intent


NEW SOCIAL MEDIA

RULES FOR 2015

43%

47%

58%

61%

65%

69%

75%

89%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Improved Sales

Reduced Marketing Expenses

Improved Search Rankings

Generated Leads

Developed Loyal Fans

Provided Marketiplace Insight

Increased Traffic

Increased Exposure

Benefits of Social Media Marketing


NEW SOCIAL MEDIA

RULES FOR 2015


Owned Paid

Earned Shared

Advertising

Google Ad Words

Banner Ads

Social Media

Word of Mouth

Referrals

Website

Blog

Content

Media Relations

Blogger Relations

Influencer Relations

NEW SOCIAL MEDIA

RULES FOR 2015

92% are more willing

to trust information

online than any other

source.

Forbes 2014


NEW SOCIAL MEDIA

RULES FOR 2015

9 10 Internet users trust online

reviews as much as personal

recommendations in BrightLocal


NEW SOCIAL MEDIA

RULES FOR 2015


82% will join a brand

sponsored online community

Forbes 2014

NEW SOCIAL MEDIA

RULES FOR 2015


50% of marketers

see improved sales

from social media


NEW SOCIAL MEDIA

RULES FOR 2015

As little as 6 hours on social

media per week can result in

an increase in leads



NEW SOCIAL MEDIA

RULES FOR 2015

Set a

Social Strategy

If you want to be more effective

at social media marketing,

document your strategy


NEW SOCIAL MEDIA

RULES FOR 2015

Build a social media strategy to:

1. Increase brand recognition

2. Promote sharing

3. Build trust


NEW SOCIAL MEDIA

RULES FOR 2015


Identify Business Goals

Set Marketing Objectives

Identify Ideal Customers

Research Competition

Choose Channels & Tactics

Create a Content Strategy

Allocate Budget & Resources

Assign Roles

Strategy Checklist NEW SOCIAL

MEDIA RULES FOR 2015


Vimeo

Instagram

Pinterest

SlideShare

Google+

YouTube

Facebook

Twitter

Linkedin

How B2B Marketers are Distributing Content

Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends – North America

NEW SOCIAL MEDIA

RULES FOR 2015

1pm – 4pm Mon – Thurs

1pm – 4pm Tues - Thurs

Saturday

Mornings

7pm Friday

Evenings Everyday

9am – 10am

*Source: 911Branding (2014).

BEST

Everyday

1pm – 4pm

1pm – 4pm

Everyday

After 8pm

Fridays

After 3pm

Mondays &

Fridays

10pm – 6am

Mon – Fri

9am – 6pm Everyday

Before 4pm

Early

Mornings &

Evenings

WORST

Weekends

Before 8am

After 8pm

Social Media Channels Optimize & Share at Peak Hours


NEW SOCIAL MEDIA

RULES FOR 2015

Integrate PR,

Content & Social

Blurred Lines: Integrate Social Media with SEO and Content Marketing

Social Media

SEO Content

Marketing


NEW SOCIAL MEDIA

RULES FOR 2015

Social sharing propels organic search rankings.


NEW SOCIAL MEDIA

RULES FOR 2015


Award Winning Email

Marketing Campaign

Results: Sessions

168.83% increase

New Users

169.47% increase

Goal Completion (email signup)

18.46% increase

NEW SOCIAL MEDIA

RULES FOR 2015


78% of people believe that

organizations providing custom

content are interested in building

good relationships with them

TMG Custom Media

NEW SOCIAL MEDIA

RULES FOR 2015

1. BE UNIQUE to your organization

2. REINFORCE your brand

3. COMMUNICATE your value to customers

COUNTS


NEW SOCIAL MEDIA

RULES FOR 2015

Content Marketing

“AMPLIFIER”


NEW SOCIAL MEDIA

RULES FOR 2015

Tap The Power

Of Pictures


0% 10% 20% 30% 40% 50%

Future Plans

Video Clips

Reposts

Links to Other Websites

News Items

Something I Like or Recommend

Links to Articles

Status Update of What/How I'm Doing

My Opinion

Pictures

Most Popular Shared Content

on Social Media

*Study by Ipsos 2013


NEW SOCIAL MEDIA

RULES FOR 2015

INFOGRAPHICS is the

tactic that had the GREATEST

INCREASE in usage.

2013 USAGE 2014 USAGE

51% 62%

Content Marketing Institute/Marketing Profs 2014


NEW SOCIAL MEDIA

RULES FOR 2015

“The” network for image

based social media marketing

Users Today:

*Source: DMR (2013) NEW DIGITAL MARKETING RULES 2015 | #DigMktg15

NEW SOCIAL MEDIA

RULES FOR 2015


Instagram Campaign “A Yogurt for All Occasions”

Results • 4 million 18-49 year-old females in the U.S. reached across a 4 week period • 22-point incremental lift in ad recall • 7-point lift in people who considered Chobani any time of the day

NEW SOCIAL MEDIA

RULES FOR 2015


42% of marketers

plan to increase use of

Instagram in 2015

NEW SOCIAL MEDIA

RULES FOR 2015


Pinterest

referrals spend

70% more than

visitors referred

from non-social

channels Wayfair

NEW SOCIAL MEDIA

RULES FOR 2015

Tie Social’s

Impact On Sales

53% of marketers plan to

increase their social-media

marketing spend in 2015.


Forrester Research

NEW SOCIAL MEDIA

RULES FOR 2015


94% of people follow brands on Twitter to receive deals and offers

Compete

NEW SOCIAL MEDIA

RULES FOR 2015

Twitter Ad

Business

Model: Where you pay

for results not

just visibility


NEW SOCIAL MEDIA

RULES FOR 2015

• Measure ad campaigns across multiple devices

• Track who is seeing your content and where

• More tailored ads


NEW SOCIAL MEDIA

RULES FOR 2015


Widening the gap as

“The” B2B network

NEW SOCIAL MEDIA

RULES FOR 2015

Social commerce sales are

projected to grow by 93% per

year in the U.S., reaching

$14 billion by 2015.


NEW SOCIAL MEDIA

RULES FOR 2015

Social commerce sales are projected to grow by 93% per year in the U.S., reaching $14 billion by 2015.


NEW SOCIAL MEDIA

RULES FOR 2015

SAVE THE DATE! Announcing

New 5-Part

Webinar Series


Digital Marketing

Transformation 2015

Info: http://demandgeneration.aismedia.com/

FREE EXCLUSIVELY FOR WEBINAR ATTENDEES

Content Marketing Analysis & Consultation • Content strategy review

• Content marketing maturity

• Performance analysis

• Expert tips & recommended action steps

Call: 404.751.1043 | Email: [email protected]

NEW SOCIAL MEDIA

RULES FOR 2015 Webinar Attendees Only

FREE EXCLUSIVELY FOR WEBINAR ATTENDEES

Content Marketing Analysis & Consultation • Content strategy review

• Content marketing maturity

• Performance analysis

• Expert tips & recommended action steps

Call: 404.751.1043 | Email: [email protected]


Webinar Attendees Only

6-Part Series

NEW SOCIAL MEDIA

RULES FOR 2015

Date post:	15-Jul-2015
Category:	Social Media
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