“New volleybal concepts, made in Holland”

Information presentationBy Wilco NijlandProductmanager

Dutch Volleyball Federation (NeVoBo)

Volleyball in Holland

• 16.000.000 inhabitants in Holland

• 600.000 people playing volleyball every week• 130.000 people playing volleyball by NeVoBo

• 26.000 6 – 12 year-olds• 23.000 12 – 18 year-olds

Dutch Volleyball Federation

• 9 offices– 1 headquarter 42 employees– 8 regional offices 35 employees– al lot of volunteers

• Dutch Volleyball Federation = NeVoBo

Youth products

• Circulation- and Mini Volleyball (CMV)– 6-12 year-olds– practical demonstration

• Ultimate Volley Xperience (UVX)– 14-18 year-olds– lecture presentation

DVD

For an impression we will watch the:

Promo DVD, first UVX-event June 9, 2006

UVX History

Problem: less members 14-18 year-olds

Nov 2004: exploration by students

Jan 2005: first results

Oct 2005: start with project team “Teenspirit”

June 2006: first UVX-event city of Groningen

June 2007: completed UVX-tour (10 events)

June 2007: UVX starts in 5 other towns

Ultimate Volley Xperience

• Last developed product NeVoBo• NeVoBo only federation in Holland

with such an innovative concept• Thinking of youth is important• Development of new life-style and

community• Sport and internet together in one concept• “I’m just chilling-out with my friends”

What is UVX?

• Volleyball events on special locations

• For 14 – 18 year-olds

• Every 6 weeks an UVX-event

• Spectaculair side-events

• New sport trends

• Website www.uvx.nl

Goals

• Improving the image of volleyball in Holland• Extra motivation for the NeVoBo-members• Quitting NeVoBo-members can be catched up in

UVX• Allowing non-athletes to sport

Locations UVX (1)

• Old buildings:

Locations UVX (2)

• Market squares:

Locations UVX (3)

• Roofs:

Locations UVX (4)

• Indoor speed skating hall:

Side-events

For example

• DJ’s

• Bossaball

• Loungecorners

• Beachparty

• BBQ

• New sport trends

Competitors UVX

• Everybody between 14 - 18 year

• Members NeVoBo

• Non members NeVoBo

WWW.UVX.NL

• Information about the UVX-events

• Personal webpages

• Photo’s en video's

• Chatbox

• Discussion boards

• Games

• It’s all about community!

Members and visitors

• 1300 UVX-members on www.uvx.nl• 2009: 35.000 UVX-members

• Daily average 400 visits www.uvx.nl• 2009: daily 3000 visits

• Reaching 5000 youth people• 2009: reaching 40.000 youth people

DVD

For an impression we will watch the:

Promo DVD, fourth UVX-event Oct 13, 2006

UVX

• UVX-tour– 10 events in a year in 1 city– 5 big events and 5 small events

• UV-Xclusivesingle events for: – schools– volleyball clubs

UVX-tour

• At least 5 big events – unique locations– min. 400 competitors– more side-events / budget

• 5 small events– standard locations– 100 – 200 competitors– standard small side-events

UVX at school

• Each tour starts with an UVX school tour • UVX event on a Friday night at school

• Cooperate with physical educators• UVX Volleyball introducing into their school

programme (practice for the event)

• Volleyball is getting popular• 90% of competitors will be coming back

Results

• 1300 UVX-members in the city of Groningen • Totaly 1700 competitors• 40% boys, 60% girls• 25% of youth at the middle school in Groningen

knows UVX• 67% members NeVoBo, 33% non-members• 77% sportathletes, 23% non-sportathletes• Till June 63.000 unique visitors www.uvx.nl• 400 visits per day

UVX for the new generation, with new demands