W www.newad.ro 

Leading B2B marketing & management consulting firm founded in 2006

Accredited by AMCOR (Romanian Association of Management Consultants) under FEACO

Specialized in delivering value for IT companies, B2B partnerships and the corporate sectors

Actively involved in developing business communities: ANIS, AMCOR, IMM Romania

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About us

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Dedicated professional expertise in PR & Communication

Full spectrum of services from diverse marketing profiles with multiple skills

We speak your language – IT, B2B, services Resources Economies – from staffing economies to

media services or investments in research and production Qualified resources to fully leverage PR opportunities

• High credentials form each one of our customers

Why us

PR & Communication

B2B Sales Lead Generation

Marketing Outsourcing

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Company Services

PR Strategy & Planning

Company Collateral Development

PR & Communication Activities

Internal Communications

Events & Press conferences

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PR & Communication Services

Plus Package for large corporations

Optimum Package for medium size companies

Basic Package for small businesses

Events Package

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The right fit for B2B businesses

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Introducing PLUS

Package

Large corporations and multinationals need to:

Adapt the marketing programs and campaigns locally

Sustain intense and continuous PR &Communication

activity

Gain and sustain local recognition and market good-will

Attract analyst attention and press coverage

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Plus Package

Quick market recognition and local branding ramp-up

Collaterals professionally and timely adapted to the local

environment

Easy PR & Communication activities and relations

Analyst attention, press coverage and extensive online

presence

Introductions to local business communities

Successful events and press conferences9

Key results

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Case Study- newAD Expands Europe’s lead service provider brand to Romania (I)

The client MATERNA Group – lead service provider in Europe's information and

communication technology sector

The challenge Position Materna as leading BSM solutions provider on the local market

The solution Adapt all corporate communications to the local environment and matching them to the correct PR channels Series on quick and effective PR activities to spearhead the Materna profile into the business decision maker’s agenda Develop relevant case studies for the local IT market

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Case Study- newAD Expands Europe’s lead service provider brand to Romania (II)

The result The first press release attracted excellent media coverage:

- Top business publications (Ziarul Financiar, Financiarul)- Extensive online coverage in all business news directories and newsletters

- Live TV appearance of MATERNA’s general manager in Romania Alin Bittel, at the only business television in Romania, The Money Channel.

Analyst coverage with major business and IT sections Minimum resources and time investment on the client’s behalf „Shortly after the start of our collaboration with newAD’s team MATERNA’s

services on the market got a positive boost in exposure. It’s only fair to say they exceeded our expectations: an increase of the company’s services visibility in the press, TV and radio, and, implicitly, in the eyes of potenatial clients.”, stated Alin Bittel, Country Manager - MATERNA.

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Introducing OPTIMUM Package

Medium-size companies need to:Get recognition for their innovative solutions Educate customers to their own solutionsAddress directly large pools of customers with limited marketing resourcesFast ramp-up on international markets and low-risk market entry pointsGain advantage edge over competitors

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Optimum Package

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Positive relationships and good-will with all stakeholders: customers, investors, employees, media, and the outside world.

Good company image and quick recognition on the market

Marketing and sales collaterals professionally developed Efficient whitepapers and case studies to reach large

pools of customers with valuable content Introductions to local business communities Extended online presence and coverage

New business opportunities

Key results

Case Study- Mastering business networking to attract international customers for outsourcing provider (I)

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The client Outsourcing Factory - IT services and consulting company providing BPO

solutions to global customers

The challenge Outsourcing Factory needed to promote a professional image for itself on the

global markets to reflect the company solutions quality and level of service Correctly position the company collateral to the level of development and the

specific quality of their services.

The solution Full strategy development from building corporate collateral to promoting in

tough competition markets the company solutions Develop materials to educate the potential customers on the specific solutions

and benefits of quality BPO services (whitepapers, case studies etc) Correctly targeting direct channels of communications to potential customers:

social networks, IT communities, associations, IT media

Case Study- Mastering business networking to attract international customers for outsourcing provider (II)

The result Significant impact, with good visibility in the targeted media Increased traffic on the Outsourcing Factory website Business opportunities from key people in the industry and positive reactions

from potential clients.

“newAD team has taken the effort to get to know our company and what we mostly needed. The PR & communication is at this time the most efficient activity of all our marketing projects, with an eye on strategy and great execution.They have my full endorsement as partner for PR and marketing services”,

stated Gerard Szatvanyi, CEO Outsourcing Factory.

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Introducing BASIC

Package

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Start-ups and small companies need to:

Choose the most efficient market entry strategies

Invest only in marketing projects that pay off upfront

Get awareness and demand for their specific solutions

Introduce the market with new technologies or products

Build reputation and interest on the customer side

Basic Package

Professional review of all collaterals

Expert advice on best channels for PR & communications

Positive coverage in the media

New business opportunities

Constant communication with the market

Quick reputation ramp-up

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Key results

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The client EVOSoftware is a young high-standards company with a rich project portfolio

achieved for worldwide clients in software development, testing and product implementation

The challenge EVO Software needed to quickly increase brand awareness on the Romanian

market and reach the right targeted audience for its software development and ERP, CRM products implementation.

The solution Develop an extensive communication strategy and action plan that would sustain

the company brand on the market in any interaction with existing and potential customers and press.

Direct marketing actions, online communication, corporate materials development

Develop a detailed press relations strategy to raise visibility in the media in no time.

Case Study- Market awareness ramp-up for technology start-up (I)

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Case Study- Market awareness ramp-up for technology start-up (II)

The result EVO Software positioned itself as one of the important players on the

Romanian software development market. Supported EVO Software with their ambitious positioning as leading Microsoft

Dynamics CRM partner Acquired a reputation of a high-quality solutions provider amongst mass

media. Acquired customers and business opportunities as a direct result of PR activities

“newAD effectively answered all our communication needs. Their complete array of services helped us to strategically get our message right to our potential clients, using the precise communication channels. Demonstrating a deep understanding of the industry we work in, they’ve successfully managed to help us increase market awareness. We particularly enjoyed their ‘sixth sense’ for delivering the appropriate communication tools, as well as their focus on generating real results.” stated ANDREIA STAVARACHE, Sales Director EVO Software 

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Introducing B2B EVENTS

Package

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Getting the most on your B2B event or press conference means:

Attracting the right people, key decision makers, key press representatives to attend

Getting key leads of events and mass media coverage

Building a strong relationship with the media or their

business partners

Making the event valuable both for you as well as for

attendees

B2B Events Package

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Effective event format, logistics and positioning

The right audience, participants and media representatives at the event

Open new business opportunities and event ROI

Build community spirit and raise awareness for your products or services

Enhance corporate image, facilitate client development and retention, and ultimately create more revenue for businesses

Key results

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The client SDnet - lead business management platform for Romanian press distribution

The challenge Organize the launch event for a new generation of integrated management tools

dedicated to press distribution Get the key decision makers from main media chains and press distribution

companies in Romania

The solution Event strategy, format and logistics setup Coaching for key speakers, event content setup Ensure the presence at the event of distribution managers from press companies and

media institutions. Ensure the logistic of the event Promote the event in business press Conduct a study during the event, on the challenges of the management and co-

ordination of the press distribution processes

Case Study - Successful launch of new generation business management platform (I)

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The result New business opportunities for SDnet and positive feedback from potential

clients Numerous contacts with professionals from the field , some finalised with signed

contracts Good media coverage for the company and it’s products and services

“I thank the newAD team for the way they got involved in organizing the event and for the way they managed to make me feel comfortable with my position and role with this event. They were right in coaching me for public speaking. We immediately capitalized on the advantages of a partnership with these PR & communication professionals. Our client’s high-level decision makers were totally impressed with the quality of this event. It was an unique experience and great results. I highly recommend it to others in our position!”, stated Alin Dorobantu, Product Manager SDnet

Case Study – Successful launch of new generation business management platform (II)

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Who we work for

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newAD CommunicationMarketing & Management Consulting

A / 26th Hristo Botev, 3rd floor, Bucharest 3, Romania

M / +4 (074) 587 51 61

F / +4 (021) 313 56 85

E / office@newad.ro

W / www.newad.ro

Contact us