News. Now.The all-new TODAY digital suite of online and mobile platforms brings together our signature brand of news reporting, cutting-edge multimedia, and interactive, constantly updated social networks to engage viewers like no other news media in Singapore.

Expect breaking news updates via our social feeds, in-depth commentary and analysis, compelling video and photos, as well as lively debate on our community tools, all seamlessly packaged and available wherever you are, no matter what digital device you are using – be it a tablet, smartphone, or desktop computer. This is the new face of news.

The new, robust ad delivery system was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment.

360 User EngagementPrint

Online

Mobile

Social

Extended Reach, Longer Shelf-life, Bigger Impact

PrintToday newspaper300k circulation Online & Mobile

Monthly Pageviews: Over 16 millionMonthly Unique Visitors: Over 1 million

Why advertise with TODAY’s digital properties

Monthly unique visitors (web+mobile)1

1.07 millionMonthly pageviews (web+mobile)1

16.7 million

Cumulative app downloads (all mobile devices) 2

692,000

iPhone app downloads 2

305,000

iPad app downloads 2

180,000

Monthly pageviews (mobile) 2

5.56 million

Monthly unique visitors (mobile) 2

145,000

MOBILE

Total followers on social media 2

79,900

Figure above consists of the following:Facebook followers (TODAYonline + TODAY

Sports) 228,000

Twitter followers (TODAYonline + tdysports +tdy_T) 2

44,800

YouTube subscribers5,400

Instagram followers2,700

SOCIAL MEDIA

Cumulative views on YouTube since May 2011 2

8.3 millionSubscribers 2

21,400

DIGITAL NEWSLETTER

1 Source: Adobe Omniture, as of Sept 2012 2 As of Nov 2012

Our Online Viewers Demographics

Monthly unique visitors (web) 1

952,000

Monthly pageviews (web) 1

16 million

49%

51%

21%

25%

27%

27%

15-24 Yrs Old

25-34 Yrs Old

35-44 Yrs Old

Others

1 Source: Comscore

Today Mobile Demographics

Monthly unique visitors

850,000

Monthly pageviews (mobile ) 1

2.38 millionTotal downloads

293,170

76%

21%

23%

28%

21%

28%

15-24 Yrs Old

25-34 Yrs Old

35-44 Yrs Old

Others

1 Source: Comscore

3%Others

How they engage with us…

Time Spent per visitor

9.7 minutes

Pages viewed per unique visitor

19.3

Visits per unique visitor per month

17.8

Users returning within 24 hours

44.7%

Media Offerings - Media BannersCarousel:

- 600px x 450px Leaderboard banner:- 728px x 90px- 970px x 90px expandable to 970px x 415px  Newstream:- MPU 300px x 250px  Homepage:- 120px x 240px - 180px x 150px- 120px x 240px 

 For sections and sub-sections:-300px x 100px -120px x 240px 

Media Offerings - Media BannersCarousel:

- 600px x 450px 

Media Offerings - Media BannersLeaderboard banner:

- 728px x 90px- 970px x 90px expandable to 970px x 415px  

Media Offerings - Media Banners 

Media Offerings - Media Banners Newstream:

- MPU 300px x 250px  

Media Offerings - Media Banners 

Media Offerings - Media Banners  

Media Offerings - Media Banners Homepage:-1) 120px x 240px (Commentary & Analysis column)

-2) 180px x 150px (Hot News Column)

-3) 120px x 240px (Voices column)   1

32

Media Offerings - Media Banners 

Media Offerings - Media Banners For sections and sub-sections:

-1) 300px x100px 

- 2) 120px x 240px

1

2

Rich Media - Road Block

A roadblock is a multi-buy takeover of the whole TODAYonline homepage, or any topical page

Skinner – 1600 x 1200Expandable Leaderboard – 980 x 415Video/Standard MPU – 300x250Advertorial Segment

New Advertorial LayoutArticles:- 120px x 600px - 300px x 100px- The Drawer

Media Offerings - MobileWeb appSimple Banner – 320x50Video pre-roll iPhoneSimple Banner – 320x50Video pre-rollSplash screen – 320x460Interstitial – 320x460 iPadFull Banner – 468x60Video pre-rollSplash screen – 768x1024Interstitial – 768x1024

Media Offerings – Social MediaEngaging Today’s viewers on Facebook to increase awareness and interaction with your brand.

Media Offerings – Social MediaFacebook Variant

YouTube: Abercrombie and Fitch video http://youtu.be/E7k6Do-9cFA

336,000 views

YouTube: Hamilton Scotts ‘Sky Garage’ video http://youtu.be/oCt7A6SwWlI

277,000 views

Facebook/Instagram: Photo of Lee Kuan Yew at NDP2012 http://instagram.com/p/OGtKwksZt1/

Reach: 90,000FB likes/shares: 7,600

Media Offerings – Social MediaEngaging Today’s viewers on YouTube to view and talk about your product & brand.

The Ad platformThe new, robust ad delivery system

was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment.

We feature:

- Rich Media banners - Rich Media page takeovers- User engagement banners- Advertorials- Mobile campaigns- Social media campaigns- Integrated campaigns

FAQ1.) Q: Can the user download the iPhone app on iPad and iPhone 5?

A: Yes, the app runs on the latest iPhones and iPads and supports the iPhone 5’s 4-inch screen. Android users can access the mobile web app on their smartphone or tablet.

2.) Q: What is the targeted number of viewers?A: Currently 1.05million unique viewers and 16.7m page views a month. With newly improved website, we are confident we can

hit figures higher than what the old site garnered.

3.) Q: What online display banners are available?A: Leaderboard, Skinner, Showcase video banner, Ear Space (top right corner) and Carousel with sponsored tab

4.) Q: When must client submit the display banner?A: At least 7 working days before campaign period, for uploading only.

5.) Q: What if clients have no banner artworks? A: Client can engage our creative services for a fee, would need at least 2 weeks before campaign period to submit their

materials

6.) Q: Will client’s advertorial content on web be on mobile as well?A: Yes.

7.) Q: Will the video content have to be provided by client? A: No. Today will produce video content for a fee, video content will be branded with Today branding.

8.) Q: Will the content produced for YouTube be featured on Todayonline as well? A: Yes.

9.) Q: What is the click-through rates for the ads?A: Dependent on content and creative. Up to 5% for splash ads, 0.3% for banner ads

10.) Q: What are the analytics used to measure traffic and generate reports for the client?A: Adobe Omniture

Note: The information in this slide is subject to changes.