Quick Snapshot

Wk 10 -2013

MCCS

Highlight of the week :-Best City Awards

Source : TAMPeriod Date :06.03.13

Prog ABP News

Aaj Tak

Z News

India TV

Best City Awards

26% 25% 12% 10%

ABP NEWS Week: 10 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News @ no. 3 among National genres

GEC

Hin.

Mov

.

Reg.

(GEC

+Mov

+...

Hin.

New

s

Kids

Mus

ic

Spor

ts

Info

tain

men

t

Lifes

tyle

Eng.

Mov

.

Rel.

Bus.

News

Eng.

Ent

.0

10

20

30

4040

129

5 4 4 3 2 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 10 - 2013

All genres showing decline except Music, Lifestyle & Infotainment

Marginal drop in Hindi News Genre Viewership

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.54.8

% Genre Share

Wk 3-10'12 Wk 3-10'13

Source : TAM Period : Wk 3-10 Year : 2012 & 2013

ABP News & India TV almost neck to neck

Aaj Tak India TV ABP News Z News IBN 7 NDTV India0%

5%

10%

15%

20%

25%

21%

17%15%

13%

8% 7%

% Mkt Share

Wk 3-10'13

Source : TAM Period : Wk 3-10’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

01020304050

39 35 31 3124 20

CS 15+

Reac

h in

Mn.

Source : TAM Period : Wk 3-10’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

01020304050 47

4238 37

2924

CS 4+

Reac

h in

Mn.

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All IndiaAaj Tak 18 21 17 14 17 24 20 31 19 24 17 24 21 22 20 44 20 21ABP News 14 13 10 19 23 19 19 17 14 16 14 13 20 19 13 20 15 15DD News 3 16 1 2 5 2 3 2 2 3 3 12 6 3 2 25 3 3IBN 7 5 3 5 4 10 7 6 7 15 7 12 2 4 6 9 1 8 8India TV 24 5 27 14 19 19 18 9 15 12 16 5 14 18 18 0 18 17Live India 2 3 1 0 0 0 4 1 0 2 1 2 1 3 1 0 1 1NDTV India 6 4 9 7 3 5 6 9 6 9 7 3 5 6 8 4 7 7News 24 5 2 9 11 15 9 5 8 7 9 12 1 6 6 9 0 8 8Samay 1 2 1 15 0 1 2 2 2 3 1 4 6 2 1 2 2 2TEZ 6 22 3 4 1 3 4 4 4 4 7 15 5 4 4 0 4 4Z News 15 11 17 10 6 10 14 10 17 10 11 16 12 12 14 4 14 13

Source : TAMPeriod : Wk 3-10’2013

Market Share %

In core Hindi belt like Chs’grh,B’hr,Guj, MPABP News is leader

India TV leader in Delhi mkt,Z News & Aaj Tak neck to neck

India TV getting eyeballs from Religious/Devotional programmes

ABP News scoring high on Interviews

Source : TAM Period : Wk 10’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

GenreAaj Tak

ABP News India TV

Z News

Grand Total

News Bulletin 19% 15% 15% 18% 92Reviews/Reports 33% 23% 18% 3% 17Cricket Match 45% 13% 22% 0% 9Religious/Devotional 19% 0% 30% 4% 8Interviews/Portraits/Discussions 14% 30% 22% 1% 6

Network Performance

MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net0

5

10

15

20

25 23 2220

15 14

6

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 3-10’2013

MCCS ruling the chart

Thank You