Date post: | 07-Aug-2015 |
Category: |
Business |
Upload: | regan-fletcher |
View: | 74 times |
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• News360
Personalized promoted content based on unique interests
New source of revenue via promoted content delivered in-stream
Engage targeted users via thought leadership content
• Press loves News360 as well
News360 is the best news app on my iPad now
Robert Scoble
News360 shows how much difference a good, clever interface can make for a product
Rafe Needleman, CNET
OMG! A decent news curation app!
Sarah Lacy
• Promoted Content Success – The Coca-Cola Company enlisted the help of News360 to promote stories from its thought leadership blog, Coca-Cola Journey. Journey covers topics ranging from start-ups to recipes to education… and even how to carve a Halloween pumpkin in the shape of the iconic Coca-Cola bottle! News360’s personalization algorithms promoted each story to users who would find it contextually relevant to their interests. Combining Coca-Cola’s powerful brand with News360’s worldwide audience generated unique CTR’s as high as 8% for some stories and reading times that lasted up to a minute or longer!
35%Increased
Readership
4%Unique CTR
39 secAverage time
spent on each storyThe Coca-Cola Company started the
Journey blog last year as a way to generate and maintain engagement with fans that went beyond the beverages they already knew and loved. News360’s ability to deliver new readers and generate new engagement with our brand has far exceeded our expectations!
- Natalie JohnsonSenior Manager, Digital Communications & Social MediaThe Coca-Cola Company
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