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5 6 Bridgestone Retail N e w s l e t t e r Bridgestone Retail N e w s l e t t e r Bridgestone Retail N e w s l e t t e r September 2012 NUMERO UNO Bridgestone Retail N e w s l e t t e r Toll-free No.: 1800 222 088 1444-12 Bridgestone Retail Newsleer - September 2012_R2 50% Select contribution to Sales in September 2012 Replacement Sales Trend and Select Contribution in September 2012 The contribution to Sales from our Select family was 50% during the period. Contents Replacement Sales Trend Select Appointment Select Store Upgradations Revamp of Bridgestone Select Website Think Before You Drive Brand Enhancement Introduction of Securide Implementation of POS and SOP Training Dear Select Members, The eventful month of September has come to an end and we look forward to much more positive advancements in the coming months. Bridgestone TVC is back on your TV screens. Our outdoor brand campaign is slated to run till November 2012. Both these activities are supported by print and online activities. ‘Think Before You Drive’ a road safety campaign initiated last month was extended to Bengaluru, Chennai, Hyderabad, Indore, Mumbai and Pune. This month we successfully implemented POS and SOP training at Balaji Tyres, Wheel Care, Cherry Agencies and Tyre World. In addition, Bridgestone tied up with MOTOCOP Autocare Accessories to provide specialized tyre related accessories exclusively to our Select members under the brand name ‘Securide’. We are happy to welcome Tyre Dynamics, Ghaziabad and Eastern Distributors – T, Kolkata to our Select family. This month, the Select family’s contribution to sales has been an exciting 50%. Let me take this opportunity to reiterate the fact that our success wouldn’t have been possible without your hard work. Thank you for your perseverance. Warm regards, Mr. Vaibhav Saraf GM, Sales & Marketing Brand Enhancement Brand Enhancement TV Campaign Bridgestone’s TVC Campaign is back on air. The commercials are screened across General Entertainment channels like Sony TV, SAB TV, Zee TV, Colors and Animal Planet. News channels like Zee News, India TV, Samay, Aaj Tak, Dilli Aaj Tak, Tez, NDTV India, IBN7, News 24, P7 News and NDTV 24*7. Hindi Movie channels like Zee Cinema, Star Gold and UTV Action. Regional channels like ABP Ananda, 24 Ghanta, IBN Lokmat, ABP Majha, Zee 24 Taas, TV5 News, Sakshi TV, ETV2 News, Puthiyathalaimurai, Sun TV, Suvarna News, TV9 Karnataka, News 9 and CNBC Awaaz. Internet Campaign Our Digital Campaign is live on Rediff, Times of India, Economic Times, NDTV, BS Motoring, Youtube and many more leading websites. The Campaign will run till November 2012. Press Campaign Bridgestone’s print ads were published in Business Standard Motoring, Auto India, Over Drive (Hindi and English), Auto Car India, Car India, Zig Wheels, Top Gear and Auto Bild. The print campaign will run till December 2012. Introduction of Securide Implementation of POS and SOP Training Moving closer to our aim of standardizing procedures and ensuring world-class customer experience at Bridgestone Bridgestone has joined hands with MOTOCOP for supplying all tyre-related accessories to Bridgestone Select members. The accessories will be made available with the centralized purchase scheme under the brand name ‘Securide’. The collaboration offers interesting benefits such as: • Providing a wide range of auto-related products at Select. • Ensuring better profit margins for Select. • Ensuring good quality products to match Bridgestone expectations and standards at a competitive price. • Convenient ordering system with online account management. • Easy terms and conditions for hassle -free business. Outdoor Campaign Our Brand Outdoor Campaign is currently running all over India and covers around 8 major markets which include New Delhi, Mumbai, Pune, Indore, Kolkata, Bengaluru, Chennai and Hyderabad. family channel stores, this month we have successfully implemented POS at Balaji Tyres, Wheel Care, Cherry Agencies and Tyre World.
