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F R U I T Newsletter AFM No. 6
F R U I T
Newsletter AFMNo. 6
ndic
eIn
dex
I
People Inside 8
AFM Products 6
AFM News 4
Our culture 12
Did you know...? 14
Recipe 16
The company where everybody wants to work
Agrana
Again AGRANA FRUIT MEXICO has been certified aSuper Company in 2013!
In the sixth edition of the “Super Empresas” (Super Companies), Expansion highlights the companies with good human capital administration. From 537 participating companies, and a total of 1,205,092 applied surveys, only 149 companies managed to refine cultural factors and organizational climate and obtained the certification.
In 2013 the main variables were cultural transformation, leadership, importance of communication and strategic alignment, which results in a better working environment and therefore engagement from the stakeholders.
It is evident that the biggest obstacle to compete in the super company ranking with other companies in the industry we belong to is the number of employees; that is why we are happy to announce that in the Agro-industry and Food Consumption Industry we are the only company –in our category to achieve the certification, positioning in number 26 of 55 the selected companies. seleccionadas.
–in our category (500 -3000 employees)-
AFM News
EXPANSION Super Companies 2013 Magazine, May.
L
“original or similar product”
A low sugar product is a product that contains 25% less sugar than the
Considering the high indexes of overweight and obesity prevailing in the population, Agrana has developed different healthier solutions without scarifying the pleasant taste in food. One of the paths through which Agrana has achieved functionality, as well as sweetness and without losing sight of the cost has been by replacing sugar with clarified Fruit juices where besides reducing sugar, we achieve the inclusion of even more Fruit in the filling.
1) Reduce the added sugar2) Increase the added fruit to our filling3) Use of natural sources of sweeteners
This way, it is not only feasible to reduce added sugars in the fruit fillings, but we also add value to our fruit fillings by increasing the fruit content which will give a healthier, more nutritious image of the products in the market, with the benefit of not affecting functionality and increasing the consumer's expectations.
Our fillings can be applied in:
By this we achieve 3 benefits:
cakes
muffins
cookies
AFM Products
nutritive bars
etc
GOpening doors to new business units
“...to understand that we must think
differently, do things differently, make
mistakes, accept it and make the rest of
the team members accept it...”
People Inside
Personal information:Name: Guillermo Rodriguez Perez
Position: Comercial DirectorCountry of origin: Mexico
Agrana Fruit Mexico (AFM): Guillermo, thank you very much for your time. Could you share with us your experience since the beginning in Agrana?Guillermo Rodriguez: I started working here in 1992, when the company was still named SIASPORT, a French company with participation from “Grupo Bimbo” in Frexport's facilities. From the beginning it was a very nice experience, we were actually very few, we had few work tools, we shared computers and the employees would have many duties. The main challenge was to increase the number of clients, in those days we only had six.
As I said, it has been a very nice experience; I have been here for three ownership changes. From being a French company focused on the wine business to a French corporation focused on a financial order to today, being an Austrian company, world leader in refining raw material. The support that I have always found in my professional development has been fundamental for me to achieve my current position, I began as a sales administrative; the unconditional support of all the work teams has also been very important, I have been through difficult changes, changes usually provoke rejections, but the best part has been that we continue growing and with a clear vision to continue growing.
AFM: What are the professional challenges that you have faced when opening new business units? GR: Every change implies resistance, to understand that we must think differently, do things differently, make mistakes, accept it and make the rest of the team members accept it, has been one of the biggest challenges I have had.
AFM: In these times, when growing in competitiveness is fundamental, which factors seem crucial in order for Agrana to be more competitive as an organization?GR:
- Training- Monitor the environment- Do not be afraid to make mistakes, this is fundamental for me, we have so much fear of making a mistake
that we don't act, and many times we lose opportunities. - Consider the new business as a fundamental part of growth- Communication, we have lost contact because of the excessive use of electronic media.
“The support that I have always found in my professional development has been fundamental for me to achieve my
current position...”
People Inside
AFM: What are the three core values of a good leader?GR:
- Trust- Support- Empowerment
AFM: Finally, what are your future projects?GR: I have been working in this company for 21 years now, but I think I still have possibilities to continue growing, taking more responsibilities, giving support to other areas, the purpose is to continue generating growth and wealth to this company, to the people who work here and the community.
Thank you for sharing your experience with us, Guillermo, We wish you continue to be successful in each of your projects!MKT AFM
SLast June, Agrana participated in Enfasis, with a special report on “ingredients for bakery”, in this case the topic was dry infused fruits, obtained by carefully selected fruits that are treated to be dehydrated through the combination of two processes: hot air and osmotic.
If you want to read the full report click on the image, besides being interesting, it's very complete because it shows the advantages of this process.
Agrana informs you!!!!
in “Enfasis” Magazine
Our culture
SCurrent process in Agrana
Did you know Agrana is going for the Rainforest Alliance Certification?
ustainability,
Did you know...?
Mission: To produce strawberry and blackberry through a sustainable agricultural system certified with a Rainforest 2010, in order to satisfy 2,700 tons of strawberry and 50 tons of blackberry.
Vision:Improve each season the number of gardens and production areas with a
Rainforest Alliance certification.
Justification:A) Our current customers are beginning to require strawberry which are produces
with a sustainable agricultural system. B) One of Agrana's strategy pilars is precisely sustainability.
Scope:1) To certify 123 hectars of strawberry and 18 hectars of blackberry with the
Rainforest 2010 guidelines, by November 2013.2) Exclusive for strawberry and blackberry crops.3) Exclusively in Atecucario, Tangancicuaro and La Sauceda in Michoacan.
Strategy: - Hire a full time engineer.
- Elaborate a detailed plan to implement the 2010 Rainforest standards.- Establish the current situation of the gardens versus the sustainable
agricultural 2010 Rainforest standards.- Implement the corrective actions that correspond to the nonconformities
found in the evaluation, prioritizing on the nonconformity of the critical criteria and the ones corresponding to the evaluated principles with less than 50%.
- Selection of leading growers in each production zone.- Specialized training for the growers.
Rainforest Alliance Certification:
Ingredients:
500 grs of flour200 grs of Grease
2 egg yolks5 grs Salt
20 grs Sugar1 g Baking Powder
125 g WaterFruit filling of Agrana with low
sugar 125 g
Preparation Time: 30 minutes.Portions: 8.
L
Recipe
Preparación:
1. Mix in the batter or manually the flour with the grease.
Attention: When using the eggs, separate the egg whites for decorating effects.
2. Add the rest of the ingredients one by one to achieve complete dissolution.
3. The dough will be ready when it becomes “chewy” and can be taken off your hands or blades easily.
4. Let the dough rest for a minimum of 15min. in refrigeration.
5. Put flour on the table/surface, extend the dough to a thickness of approximately 0.3 cm. 6. Cut in circles, add about 10 to 15grs of filling, add to the edge of the dough a touch of egg white or water to seal, join both ends to form a “taco”.
7. Press the previous edges with the help of a fork and decorate with the same egg white if you wish.
8. Bake from 15-20 minutes at 180°C or until the extreme is golden.
Now you can enjoy somedelicious and healthy “empanadas”!!!
