WS YouTube&

social video16 March 2016

Esra Doğramacı, WS Digital@esrad

The family

20 channels; 7 full time editors

incl. Arabic Mundo Persian Russian Turkish UrduBrasil Kyrgyz Vietnamese Chinese Azeri HindiAfrica Thai Uzbek Indonesian Ukrainian

video will be 80 percent of all Internet traffic in 2019, up from 64 percent in 2014

Source: Cisco, 2014

ie not text, not pictures. If you want to make a bet, bet video -E.D.

YouTube Red

315% growth Q4 2014to Q4 2015

262% growth Q4 2014 to Q4 2015

Split from News CMS

485% growth Q4 2014 to Q4 2015

The top 10● 2 Arabic

2 Persian 5 Vietnamese 1 Russian

● 9/10 >26 mins● 4/10 are

livestreams

● Gender split19 female: 81 male

● Top countries:VietnamUSSaudi ArabiaRussia Canada

Last years top vid

was 2 mn. mins

13/20 channels mobile first

What othersare doing

What we’redoing

Innovation isn’t just about having more video tweets

● In 2014, Al Jazeera was already making video searchable based on transcribed interactive text

This is what we usually see

English ArabicSpanish

But this is where we shine

The challenge

http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/05/Splice-3.png

Produce a local/regional breaking/trending ‘social vid’ with a 2 hour turn around time

Criteria 1. Must work without sound

2. Mobile friendly (ie square for vertical viewing)

3. Readable text

4. 60-90 seconds

5. Work on multi-platforms, tease to site/elsewhere

6. Replicable

So which app do I use?

This is what we came up with

What’s next?

Digi

Hub/TVU

For more esra.dogramaci@bbc.co.uk

@esrad