FRED TUROKNext generation of growth?
Embracing strategic partnerships
the problem
• 6 0% adults are ove rwe ight orobe s e
2 0 5 0By• 9 0% of the adult popula tion will
be ove rwe ight or obe s e• 5 0 Obe s ity will cos t s oc ie ty £billion
Phys ica l Inactivity curre ntly cos ts 8 .2 the UK e conomy £ bn pe r ye ar
the facts
• Healthy living & exercise reduces the risk of:
• Stroke by 27%• Diabetes by 33%• Coronary Heart Disease by 35%• Breast Cancer by 40%
The new strategy
Behavioura l Economics
= New Partne rs hips New channe ls of communica tion
the solution
corporate wellness
• 6.7 days absent per employee a year
• £13.2 billion total cost to UK economy
• 97% of absence due to ill health
• Sick workforce = weak economy
- the tactics consumers
: REACHINGCONSUMERS• Point of Sale• On pack information• Equating Energy in with Energy Out
Exercise
20mins
66%
- the tactics employees
Employee Workplace Activity Programmes
– Opportunities for the fitness industry Employers partnering with local exercise professionals
Partnered with
capacity
1 million visits a day
5800 clubs
Every Community
Double our delivery1.25 billion square
feet
5000 sports halls &
studios
the catalyst
FIA creates partnerships for the industry
…a final thought
Britain has been on a diet for 40 years … andobesity is still going through the roof…
Time for a 21st century solution to a 21st century problem
FRED TUROK