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2014 4TH ASIA PACIFIC FUNDRAISERS’ NETWORK MEETING AND SKILLSHARE 18–20 NOVEMBER 2014 L’AQUA, COCKLE BAY WHARF, SYDNEY AUSTRALIA MEETING SUMMARY AND REPORT
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20144TH ASIA PACIFIC FUNDRAISERS’ NETWORK
MEETING AND SKILLSHARE
18–20 NOVEMBER 2014L’AQUA, COCKLE BAY WHARF, SYDNEY AUSTRALIA
MEETING SUMMARY AND REPORT
2
78 delegates from 14 National Societies, IFRC and ICRC
Cover artwork "Rainbow Serpent" conference theme by Risa Grace Oram.
4TH ASIA PACIFIC FUNDRAISERS’ NETWORKMEETING AND SKILLSHARE
18–20 NOVEMBER 2014L’AQUA, COCKLE BAY WHARF, SYDNEY AUSTRALIA
We would like to acknowledge the generous support of our valued Conference Supporters
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 3
MEETING SUMMARY AND REPORT
4
© Australian Red Cross
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 5
Foreword 6
1. Strategy2020andFederation-WideResourceMobilisationStrategy 8
2. APFNHistory,VisionandMission 9
3. 4thAPFNMeeting&Skillshare—ConferenceOutcomes 12
4. SupportingPartners 16
5. Agenda 17
OpeningCeremony 17
Plenaries 18
SpeechofSecretaryGeneralIFRC,ElhadjAsSy 20
Masterclasses 22
Workshops 22
6. 2014 APFN Fundraising Awards 23
7. Marketplace 24
8. DelegatesandSpeakers 25
9. Costs,EvaluationandConferenceMaterials 29
Appendix:DelegateListingandContactDetails 30
TABLE OF CONTENTS
6
On behalf of Asia Pacific Fundraisers‘
Network members and Steering Group,
I am pleased to present you our report
from the 4th APFN Meeting & Skillshare,
“Ngalawa”, 18–20th November, 2014.
I would like to congratulate our delegates
whomadetheconferenceasuccess.Youcame
fromover14NationalSocieties,frommany
differentculturesandcountries,toshare
passion,commitment,time,skillsandexpertise
tohelpthemovementgrow.
Mysincereappreciationgoestoour
conferencepartners—IFRCandNational
SocietiesfromAustralia,HongKong,
Netherlands, Philippines, Japan, Sweden
andSwitzerland—foryoursupport.
Wewerehonouredtowelcome
MrElhadjAsSy,SecretaryGeneralIFRC,to
address the conference and inspire us with his
vision.Heremindeddelegatesthattocreate
impactandchange,wemusthaveonevoice:
“…instead of thinking of what is dividing us,
letusfocusonwhatisunitingusandlookinto
whatiscomplementingus”.
APFN’smissionistobringNationalSocieties
togethertogrowResourceMobilisationinAsia
Pacific.OurResourceMobilisationBenchmarking
offersapowerfulroadmapofwherewecando
more,dobetterandreachfurther.
APFNcallsforurgentandsubstantial
investmentinResourceMobilisationto
strengthenNationalSocietiestobecomethe
partnerofchoiceforthosecommunitieswe
engage with.
Congratulationstoallourawardwinners.
Weacknowledge,celebrateandlearnfrom
your successes.
See you again in 2015 at our next conference
whichistobeheldinHongKong.
Regards,
DAVID ARMSTRONG,B.Sc(Hons),MFIA
ChairofAsiaPacificFundraisersNetworkand
HeadofFundraising,AustralianRedCross
FOREWORD
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 7
David Armstrong, Chair of AFPN, Head of Fundraising Australian Red Cross. © AFPN
APFN calls for urgent and substantial investment in Resource Mobilisation to strengthen National Societies.”
Strategy 2020 and Federation-Wide Resource Mobilisation Strategy (FWRMS)
8
1
APFN History, Vision and Mission2
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 9
Background and Development
TheRedCrossRedCrescentAsiaPacific
Fundraisers’Network(APFN),establishedin
2011,isanongoing,self-sustaining,National
Society-ledinitiativewhichmeetstheneeds
ofandgivessustainedbenefitstoitsdiverse
members.APFNwasformedfollowingthe2006
RegionalConferenceinSingaporewhereNational
Societiescommittedtoinitiateasustainable
network of fundraising professionals.
APFNaimstofacilitatesupport;provide
opportunitiesforcollaboration;andshare
toolsandresourcestoenhancedevelopment
inResourceMobilization.AsofDecember
2014,APFNhas25memberspayinganannual
membershipofCHF500.
National Society Members:
Afghanistan,Australia,Bangladesh,Cambodia,
Fiji,HongKongBranchofRedCrossSocietyof
China,Indonesia,Japan,Kiribati,Laos,Macau
BranchofRedCrossSocietyofChina,Maldives,
Mongolia,Myanmar,Nepal,NewZealand,
Pakistan,Philippines,Samoa,Singapore,Solomon
Islands,Thailand,Tonga,VanuatuandVietnam.
Our Vision
We work together to achieve the following:
• Do more—bringingtogetherNational
SocietiesinAsiaPacifictoworkoncommon
goalsrelatedtoresourcemobilization
• Do better—buildingastrongnetworkof
fundraising leaders with professional skills
andexpertise
• Reach further—increasingincometohelp
morevulnerablepeople
Our Mission
FormemberNationalSocieties:
1.Tosupportandenablenetworkingamongthe
AsiaPacificmemberNationalSocieties.
2.TorepresentNationalSocietymembersin
partnershipsandcollaborations.
3.Tosharebestpracticeofsuccessful
fundraising tools, techniques and learning
amongmemberNationalSocieties.
4.Tosharenetworkresources,Resource
Mobilisationpersonnelandmovement
partnersamongNationalSocieties.
5.Tochangethemindsetonresource
mobilization,makingitaprioritywithinthe
workoftheNationalSocieties.
10
Chris Ton, Head of Fundraising Singapore Red Cross, APFN steering group member, sharing with delegates. ©APFN
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 11
For individual fundraisers:
1.Toenhancethefundraisingskillsofmembers.
2.Todevelopthemintoexcellentleadersin
theirfieldsofchoice.
3.Tocreateasystemoffundraisingmentors.
4.Toappreciatetheirimportantroleasa
fundraiserandencouragethemtostaywith
theirNationalSocietyinthelongerterm.
Steering Group 2014–15
InMarch2014,anewSteeringGroupwas
electedbymemberNationalSocieties.The
APFNwelcomedthefollowing:
▪ MrDavidArmstrong,APFNChairandHeadof
Fundraising,AustralianRedCross
▪ MrKimBawi,DeputySecretaryGeneral,
MyanmarRedCrossSociety
▪ MsAliceMontague,NationalFundraising
Manager,NewZealandRedCross(currently
representedbyPatrickCummings)
▪ MsWinnieWong,HeadofCommunications&
ResourceDevelopment,HongKongBranchof
RedCrossSocietyofChina
▪ MrMohammadTaibYosufzai,HeadofOD&
ResourceMobilization,AfghanRedCrescent
Society
▪ MrChrisTan,HeadofFundraising,Singapore
RedCross
▪ MsDianneMasih–Reddy,Resource
DevelopmentManager,FijiRedCross
The 2011–13APFNChair,Dr.GwendolynPang,
SecretaryGeneral,PhilippineRedCross
continuestobeinvolvedregularlywithAPFN
andrepresentthenetworkatkeyforums.
APFN Secretariat
TheAPFNhasestablisheditsSecretariat
to coordinate and facilitate the needs of
itsmembers.ThisissupportedbyCharina
Bognalbal,APFNCoordinator;EmiliaKoski,
RelationshipManager,IFRCAsiaPacificZone;
NaomiAkamatsu,ODDelegate,IFRCAsia
PacificZone;KateBurtt,SeniorDevelopment
Executive,AustralianRedCross;and
AsterLee,Manager(ProjectCoordination),
HongKongBranchofRedCrossSociety
of China.
3
12
The4thAPFNMeeting&Skillshare2014was
heldinSydney,hostedbyAustralianRedCross
andprecededwiththeirCentenarySummit.
Atotalof78participantsfrom14National
Societies,IFRCandICRCattended.
Key Outcomes
Participantssharedreflectionsthroughout
themeeting.Thefollowingsummarisesthese,
adoptedaskeyresolutionsoftheNetwork:
APFN calls for:
1. Investment in Resource Mobilization and
Capacity Building
Tocreatesustainablegrowthforthe
Movement,APFNcallsforstrategic
investmentinkeymarkets,capacitybuilding
forRMinfrastructure,andprofessional
developmentofpersonnel.
2. Collaboration and cooperation across the
Movement (NS, IFRC and ICRC)
AllpartsoftheMovementmustwork
togetherformutualgrowthandsuccess,
speaking with one voice , through greater
sharingofresources,donorrelationships,
skillsandexpertise.
3. Establishment of growth goals for Asia
Pacific Zone
Wearelosingmarketsharetoother
internationalorganizations,andsomustset
measurablegoalstodirectexpansionand
developmentofoursupporterbaseand
financialresults.
4. Modernisation of our fundraising
approaches, putting investment into
strategies that yield significant results
Divestfundraisingareaswhichrequiremuch
administrationbutgivelittlereturn,and
focus on growth channels, such as digital
technologies, regular giving, high net worth
fundersandotheremergingincomesources.
Wemustbeinnovativeinourapproaches
andbemindfuloftheireffectivenessand
sustainability.
5. Involvement of Red Cross Red Crescent
leadership
APFNcallsonSecretariesGeneraltoprioritise
ResourceMobilizationconsiderationat
Governanceandinternationalforums.
APFN further supports and promotes the following critical success factors:
1. Building of Fundraising Strategy
AllNationalSocietiesshouldhaveafundraising
strategyanchoredwiththeFederation-Wide
ResourceMobilizationStrategy.
4th APFN Meeting & Skillshare, “Ngalawa” 2014
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 13
Andrew Cook, Head of Private Fundraising, ICRC. © AFPN
Greater collaboration and cooperation is needed across the Movement.”
14
Gwen Pang, Secretary General of Philippine Red Cross, Chair of APFN 2011–13 with other delegates. © AFPN
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 15
2. Development of Board level business cases
for investing in Regular Giving
NationalSocietiesinAsiaPacificarelagging
behindindevelopmentoffastgrowing
incomestreams,suchasRegularGiving.
Urgentinvestmentisneeded.
3. Diversification of funding sources
Developmentofself-sustainingfunding
sources to reduce dependency on Partner
NationalSocietiesanddiversifyResource
Mobilisationchannels.
4. Participation in Benchmarking Surveys
facilitated by IFRC and APFN
To help analyze fundraising approaches,
identifycapacitybuildingneedsand
collectivelylearnacrosstheregion.
5. Continuous sharing of case studies
and best practice
Inadditiontothefinancialresults,thisneeds
tocapturethespirit,techniques,critical
success factors and contents of successful
case studies.
6. Coordinated approach and relationship
management of international donors
Keysourcesincludecorporates,major
philanthropists,multi-lateralinstitutions
anddigitalplatforms.
APFN will support its members in future years by:
1.Facilitatingdirectengagementbetween
NationalSocietiesforcollectivesharingof
resources,donorrelationships,skillsand
expertise.
2.Mappingofregionalcorporatepartnerships,
anddetailingbestpracticeforcorporate
stewardship.
3. Sharing strategies on online fundraising.
4.Invitingprivatesectordonorstothenext
APFNmeeting,soparticipantscanbring
proposals for support.
5.Studyingpossibilitiesforestablishingastaff
exchangeprogramforselectedNSmembers.
6.Developinganinteractivecommonplatform,
suchasRedBooth,wherememberscan
network and share resources or issues on
fundraisingandresourcemobilization.
7.UpdatingtheResourceMobilization
Guidebookandmakingitavailableonline.
16
Wethankthefollowinginternationalpartnerswhoextendedsupportandfinancialassistancethat
madethe4thAPFNMeeting&Skillsharesuccessful:
IFRCAsiaPacificZoneOffice
JapaneseRedCross
AustralianRedCross
SwissRedCross
PhilippineRedCross
SwedishRedCross
HongKongBranchofRedCrossSocietyofChina
NetherlandsRedCross.
Supporting Partners4
5
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 17
Opening Ceremony
Theconferencestartedoffwitha“Welcome
toCountry”bylocaltribeelder,Nathan
Moran,CEO,MetropolitanLocalAboriginal
LandCouncil.
MrDavidArmstrong,APFNChairand
HeadofFundraisingAustralianRed
Cross,deliveredthewelcomeaddress.
Hementionedsuccessfulresource
mobilizationdevelopmentsinAsiaPacific
like Philippines, China and Thailand shifting
frombeingrecipientstodonors,andthat
manydevelopingAsiancountriesdonated
significantfinancialcontributioninmajor
disasters like Typhoon Haiyan. With this,
heencouragedparticipantstoriseabove
systemicfundraisingchallengesbybuilding
on our network consolidating fundraising
skills and sharing knowledge and experience.
Heemphasizedtheneedtorevisitour
fundraisingstrategies,puttingmoreefforts
andinvestmentinfundraisingtechniques
that yield significant results and have the
potentialforhighincome.Healsostressed
theimportanceofworkingtogethertogrow
and succeed.
Dr.GwendolynPang,SecretaryGeneral,
PhilippineRedCrossandformerAPFNChair
deliveredtheopeningremarks.Shecalled
formoreextensiveeffortsonthepartof
fundraiserstoraisemorefundstosustainour
humanitarianoperations.
Shealsoemphasizedtheintegralroleof
leadership and governance in fundraising.
She related that she had the opportunity to
meetwiththeHeadsofNationalSocieties
duringtheAsiaPacificRegionalConference
inBeijing,October2014andspeakaboutthe
importanceofsupportingResourceMobilization
and engaging with the APFN. She was glad to
sharethatthisreceivedpositivefeedbackfrom
the leaders.
Agenda
18
Plenaries
1. IFRC, National Societies and ICRC Working
Together as a Movement
Thesessionfocusedonkeyinitiativesacrossthe
movement,includingFederation-WideResource
MobilizationStrategy,AsiaPacificprogress
andpriorities;globalfundraisingchannels
likeAmmado,Facebookandkeyplatformsfor
networking;theresultsofglobaliNGOpeer
reviewfocusingonAsiaPacific;andICRC’s
fundraising update.
NationalSocietieswereencouraged
toparticipateintheInternational
FundraisingLeadership(IFL)ForumGlobal
INGOBenchmarking2015(contact
[email protected])toimproveknowledgeof
fundraisingindifferentmarkets,scalingupand
initiatingmoreglobalcorporatepartnerships,
startingtomakejointappeals,andfindingways
tosharemovementpartnerstrategicstrengths.
2. Outcomes of Asia Pacific Resource
Mobilization Benchmarking Survey
MartinPaul(MoreStrategic)andEmiliaKoski
(IFRCAPZoneOffice)presentedsurveyresults,
comparingtheperformanceof
14NationalSocietiesand1observeracross
arangeoffinancialandstrategicindicators.
Theaimofthesessionwastounderstandthe
enablingfactorsforfundraisingsuccessandhow
wellNationalSocietiesareperformingagainst
theFederationWideResourceMobilisation
Strategy(FWRMS).
Participantsinthesurveywere:HongKong,
Japan,Maldives,Taiwan,Thailand,Fiji;New
Zealand,Kiribati,SolomonIslands,Philippines,
Australia,Mongolia,Nepal,Singapore,
and Indonesia.
3. Engaging with governments
and multilaterals
IFRCandNationalSocietyengagementwith
multilateralsintheregionwasthefocusof
the third plenary. Strategies were presented
forengagingwithbilateraldonors,suchasthe
Australiangovernmentandlessonswere
sharedfromthecollaborationofPhilippine
RedCrossandAustralianRedCross.Thissession
gaveparticipantsabetterunderstandingonwhy
it’simportanttoengagewithmulti-lateralsand
thoughtstoconsiderincollaborating
withgovernments.
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 19
Ms Janprappa Vitchicholchai, Deputy Director, Thai Red Cross, Winner of Best Employee Fundraiser 2014. ©APFN
20
Speech given by Secretary General, IFRC, Elhadj As Sy
The APFN was honoured with the presence of
theSecretaryGeneral,IFRC,ElhadjAsSywho
deliveredaveryinspiringspeechtoparticipants.
MrAsSycommendedRedCrossRedCrescent
peopleforbeingthefirsttorespondtodisasters
andthelasttocomeout.Hecontinued,
“Weareevenmorethanthat,aswedon’t
leaveanywherebecauseit’swherewebelong.
Wedon’tgotorespondtodisastersbecause
disastersfindusthere.”
Asfundraisers,itwasinspiringtohearhim
sayingthatbeforemakingasophisticatedvision,
weshouldremindourselvesofwhatweare.He
quotedMandelawhosaid,“Wearearainbow
community.”Hestressedthatthisfundraisers’
networkisaboutmovingustothesamepath,
itisaboutwhatwehaveincommonandwhat
wecanshare.“Whenwecometogether,it’s
importanttoremindourselvesofthesame
fundamentalvaluesandprinciplesthatbringus
toonedirection.”Hewentontosaythatthere
issubstanceinwhatwedoinfundraisingand
asfundraisersinourownright,weareanRCRC
actoramidstthemagnitudeofproblemswe
face today.
Heremindedparticipantsthattocreate
impactandchange,wemusthaveonevoice:
“…instead of thinking of what is dividing us,
letusfocusonwhatisunitingusandlookinto
whatiscomplementingus…”
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 21
Elhadj As Sy, Secretary General, IFRC. © AFPN
Instead of thinking of what is dividing us, let us focus on what is uniting us.”
22
Masterclasses
Participantshadanopportunitytoattendmore
focusedmasterclasssessions.Theclasson
BuildingyourFundraisingStrategyintroduced
the process of strategic planning and tools
forfundraisingincludingassessingmarket
potential,identifyingprioritydonors,defining
fundraisingtacticsorproducts,andidentifying
resources/capacitiesneededtoachievetargets.
ThefundamentalsofRegularGivingwere
taughtintheRegularGivingmasterclass.This
sessiondiscussedRegularGivingprogramsin
AustraliaandHongKongincludingtopicssuch
ascollaborationwithexternalagencies,in-
housedonoracquisitionanddonorretention
anddevelopment.
Furthermore,theparticipantslearnedhow
tointegrateorusedigitalplatformsin
fundraisingprogramsduringtheDigital
Fundraisingclass.Informationonadwords,
searchads,measuring,searchenginemarketing
and pay per click were introduced.
Workshops
ThesessiononDevelopingCorporate
Partnershipswalkedparticipantsthrough
10 key steps to succeed in corporate
fundraising. The “How are we developing
ourResourceMobilizationPrograms”session
showcasedinspiringapproachesfromVietnam,
MaldivesandMongolia.ThesessiononDonor
RelationshipManagementenabledattendees
tounderstandhowtosystematicallycreate
andbuildonthevalueoftheirsupporter
informationincluding:howtogainbetter
understandingofcurrentandfuturedonors;
andhowtocreatevaluebasedsegmentation
thatalignsto,andhelpsdrive,organizational
objectives.
TheEmergencyFundraisingsessionprovided
insighttotheNationalSocieties’approachto
fundraisingforemergencies.Inspiringcase
studiesonCommercialRetailandFirstAid
weresharedbyNewZealandRedCrossand
PhilippineRedCross.Lastly,participantsgot
toknow“whatworkswellandwhatdoesn’t”
duringStreetAppealsandFlagDayssession
illustratingexamplesfromSingapore,Hong
Kong,NewZealandandPhilippines.
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 23
Thisyear’sconferencewasanothermomentofcelebrationaswehighlightedfundraisingsuccess
withinAsiaPacific.
Ourcongratulationsgoto:
• Thai Red Cross SocietyforwinningtheMost
OutstandingNationalSocietyinFundraising.
• Ms. Janprappa Vitchicholchai,Deputy
FundraisingDirector,ThaiRedCrossfor
winningBestEmployeeFundraiser.
• FacetoFaceFundraisingTeamofHong Kong
Branch of Red Cross Society of China and
CowFundandSMSFundraisingofVietnam
Red CrossforwinningtheMostSuccessful
FundraisingInitiative.
APFNwouldliketoextenditsgratitudetothe
followingBoardofJudges:
MrMartinPaul(MoreStrategic),Chairmanof
theBoardofJudges;MrDavidArmstrong,APFN
Chair;andMs.NaomiAkamatsu,IFRCAsia
PacificZone.
PatFarmer,ultra-marathonathlete,gavethe
AwardsDinnerspeech.In2012,hecompleted
a21,000kmNorthPole-SouthPoleruntoraise
fundsforRedCross.Patstressed,“Thereis
no force in this planet that can go against our
personalwill.Knowwhatyouwanttodo,and
withallyourheart,youcandoit.Noexcuses!”
6 2014 APFN Fundraising Awards
Nominees and winners of the 2014 APFN Fundraising Awards. © APFN
24
7OneofthehighlightsofannualAPFNmeetings
is showcasing the fundraising collateral of
eachparticipatingNationalSocietythrough
exhibitsinthemarketplace.Itwasinspiring
again this year to see such great displays of
variousfundraisingsamplesandworkfrom
alloverAsiaPacific.
Marketplace
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 25
8Delegates
Participantsoftheeventwereallfundraisingpractitionerswhooccupystrategicandmanagement
roleswiththecapacitytopromotechangeandcreateimpactintheResourceMobilizationoftheir
respectiveNationalSocieties.Atotalof78participantsfrom14NationalSocieties,Observers,IFRC
andICRCattended:
AustralianRedCross(17)
BangladeshRedCrescent(2)
HongKongBranchofRedCrossofChina(3)
IndonesianRedCross(1)
JapaneseRedCross(2)
MaldivianRedCrescent(2)
APFNSecretariat(1)
IFRCSecretariat(6)
ICRC(1)
MongolianRedCross(2)
MyanmarRedCross(1)
NewZealandRedCross(5)
PhilippineRedCross(25)
SingaporeRedCross(2)
TaiwanRedCross(1)
ThaiRedCross(2)
VietnamRedCross(3)
External(2)
WealsoacknowledgethefollowingNational
Societiesthatwereunabletoattend:
Afghanistan,Kiribati,Vanuatu,SolomonIslands,
and Papua New Guinea.
Delegates and Speakers
Plenary Speakers
Wellrespectedspeakerssharedtheirtimeand
expertisetoinspireourparticipants.Wethank
the following plenary speakers:
▪ MrElhadjAsSy,SecretaryGeneral,IFRC
▪ DavidArmstrong,APFNChairandHeadof
Fundraising,AustralianRedCross
▪ Dr.GwendolynPang,SecretaryGeneral,
PhilippineRedCross
▪ IvanaMrdja,SeniorOfficer,Resource
MobilisationandDonorRelations,IFRCGeneva
▪ EmiliaKoski,RelationshipManager,
IFRCAsiaPacific
▪ LaurenEllis,SeniorOfficer,CapacityBuilding
forResourceMobilisation,IFRCGeneva
▪ AndrewCook,HeadofPrivateFundraising,ICRC.
▪ MartinPaul,Consultant,MoreStrategic
▪ ZoeMander-Jones,International
DevelopmentPractitioner
▪ DavidBrown,AsiaProgramManager,
AustralianRedCross
26
Master class/workshop speakers
WealsothankthefollowingMasterclassandbreak-outsession/workshopsspeakers:
▪ LiaGunawan,NationalBusinessPartnershipManager,AustralianRedCross
▪ MatthewMcCracken,CorporatePartnershipsandTrustsFundraisingManager,
NewZealandRedCross
▪ ThiMinhNguyetDang,DirectorofFundraising,VietnamRedCross
▪ SafaMusthafa;CommunicationsandResourceMobilizationManager,MaldivanRedCrescent
▪ EnkshtagDamdinjav,FundraisingOfficer,MongolianRedCross
▪ KateBurtt,SeniorDevelopmentExecutive,AustralianRedCross
▪ AliceLing,Manager(ResourceDevelopment),HongKongBranchofRedCross
Society of China
▪ JillFord,CommunityFundraisingManager,NewZealandRedCross
▪ WinnieWong,HeadofCommunicationsandResourceDevelopment,HongKongBranchof
RedCrossSocietyofChina
▪ ChrisTan,HeadofFundraising,SingaporeRedCross
▪ JanprappaVitchicholchai,DeputyFundraisingDirector,ThaiRedCross
▪ IndahPuspita,HeadofFundraising,IndonesianRedCross
▪ AnnieTorres,ChapterAdministrator,PhilippineRedCross
▪ PatrickCummings,NationalRetailManager,NewZealandRedCross
▪ ShirlieAlicante,OfficerInCharge—RizalChapter,PhilippineRedCross
Elhadj As Sy, Secretary General, IFRC with Thai Red Cross delegates. © AFPN
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 27
28
Patrick Cummings, National Retail Manager, New Zealand Red Cross presenting in the Commercial Retail and First Aid workshop. © AFPN
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 29
Participation Costs and Funding
ItwasexpectedthatNationalSocietieswould
covertheairfareandparticipationfeesofthe
participants.APFNandIFRCAsiaPacificZone
Officealsoworkedtogethertosourcefunding
opportunitiesforthosememberswhohad
limitedfundstopayforparticipationfeesand
travel costs.
Participationfees,calculatedbasedonthe
costofmeals,accommodation,meetingvenue
andmaterials:
APFNMember:AUD$810(CHF673)
APFNNon-member:AUD$1010(CHF840)
Evaluation
Attheendoftheconference39participants
completedfeedbackforms.
Fromthese,13participantsratedtheover-all
content and agenda excellent;23commented
as good;2asfair and 1 provided no answer.
Theratingofspeakers,food,accommodation,
venue,andonsiteadministration,wasexcellent
to good.
Themainreasonsforattendingthemeeting
were:networkingopportunities;increasingtheir
understandingofandinvolvementinresource
mobilisation;tolearnfromtheexperienceand
knowledgeofothers;tosharetheirexperience
withothers;tolearnmoreaboutfundraising,
especiallycorporatepartnerships;tobe
acquaintedandcommunicatemoreeffectively
withnetworkmembersinordertosolicithelp
whenneeded;andtolearnaboutfundraising
bestpractice.
Buildingfundraisingstrategy;insightsfrom
ICRCandIFRC;digitalfundraising;corporate
partnerships;andCommercialFirstAidtopped
thelistoftopicsfoundmostuseful.
Thefollowingrecommendationswerealso
receivedtoimprovefutureAPFNMeetings:
advanceplanningandworkingwithNational
Societies;sendingthemostrelevantpeopleto
attend;andmoreinvolvementandparticipation
ofAPNationalSocieties.
Presentation and Materials
Allpresentationsandmaterialscanbe
downloadedthroughthisdropboxlink
http://bit.ly/Presentation-Materials-
NGALAWA-2014
Costs, Evaluation and Conference materials9
APFN Ms Charina Bognalbal APFN Secretariat [email protected]
AustralianRedCross Mr David Armstrong Head of Fundraising [email protected]
Mr David Brown AsiaProgramManager [email protected]
Ms Fiona Denton ExecutiveAssistant [email protected]
Miss Maria Doukas ConferenceManager [email protected]
Dr Denis Dragovic NationalTrustsandFoundationsManager
Miss Siobhan Hanbury-Aggs DonorDevelopmentManager [email protected]
Mrs Miranda Jackson NationalBusiness&PhilanthropicPartnershipsManager
Miss Nicola Marshall WorkplaceGivingExecutive [email protected]
Mr Steve Martin NationalDonorAcquisitionManager
Ms Judy McAnespie Fundraising&CampaignCoordinator
Ms Beth McLean Member&CommunityFundraisingManager
Ms Josie Nash CommunityCampaignDevelopmentManager
Ms Fiona Tarpey Manager,StrategicProjects-InternationalProgram
Ms Louise Turner DisasterAppealManager/BequestRetentionManager
Ms Kate Burtt SeniorDevelopmentExecutive [email protected]
Ms Sophie Helou BequestAcquisitionManager [email protected]
Mr Rob Peck NationalDataandInsightManager
Ms Lia Gunawan PartnershipDevelopmentManager
Ms Raechel Gleeson BequestRelationshipCoordinator [email protected]
Bangladesh RedCrescentSociety
Molla SirajulIslam Molla Director,FundraisingDepartment. [email protected]
Mr LutfurRahmanChowdhury
Chowdhury Member,ManagingBoard [email protected]
HongKongBranch ofRedCrossSocietyofChina
Ms Aster Lee Manager(ProjectCoordination) [email protected]
Ms Alice Ling Manager(ResourcesDevelopment)
Ms Winnie Wong HeadofCommunicationsandResourceDevelopment
IFRC Ms Naomi Akamatsu OrganisationalDevelopmentDelegate,AsiaPacificzone
Miss Lauren Ellis SeniorOfficer,CapacityBuilding [email protected]
Ms Emilia Koski RelationshipManager,AsiaPacificzone
Miss Samah Hassoun SeniorResourceMobilizationOfficer
Ms Ivana MrdjaNikolic SeniorOfficer,StrategicPartnerships
IndonesianRedCrossSociety Mrs Indah Puspita HeadofFundraisingSubdivision [email protected]
ICRC Mr Andrew Cook Head of Private Fundraising [email protected]
Japanese RedCrossSociety
Mr Nobuaki Abo Director,OrganizationalDevelopmentDepartment,AdministrationSector
Mr Toshiharu Shinozaki DevelopmentCooperationDivision,InternationalDepartment,OperationsSector
Maldivian RedCrescent
Ms FathimathSafa Musthafa
Rasheed CommunicationsandResourceMobilizationManager
Ms Musliha Hassan ResourceMobilizationOfficer [email protected]
Appendix: Delegate Listing and Contact Details
30
Mongolian RedCrossSociety
Mr Enkhtsag Damdinjav CommercialManager [email protected]
Mr Enkhtaivan Enkhbayar CBHFAprojectofficer [email protected]
Myanmar RedCrossSociety
Mr Kim Bawi DeputySecretaryGeneralandDirectorofFinance
NewZealand RedCross
Ms Jill Ford NationalCommunityFundraising [email protected]
Mr Jason Cowlam DirectMarketingManager [email protected]
Mr Patrick Cummings GeneralManagerFundraising(Acting)
Mr Matthew McCracken Corporate Partnerships and Trusts FundraisingManager
Mr Dylan Young RegularGivingCoordinator [email protected]
PhilippineRedCross Mrs Adelina Castillo ChapterAdministrator [email protected]
Ms Shirlie Alicante Administrator [email protected]
Mr PaulBryan Castillo Staff-in-Charge [email protected]
Mrs Crisanta Cayetano ChapterAdministrator [email protected]
Ms Lea Clemente Fundraising Worker [email protected]
Mrs Jennifer DeGuzman ChapterAdministrator [email protected]
Ms Elena Ladignon ChapterManager [email protected]
Director Pilar Lee BoardofDirectors/Treasurer [email protected]
Mr Arnel Magpily BoardAuditor [email protected]
Ms MarieJoy Materum Corporate&OnlineGiftGiving [email protected]
Ms Gwendolyn Pang Secretary General [email protected]
Mr LucianoJr. Paras ChapterManager [email protected]
Mr Oscar Paris ChapterAdministrator [email protected]
Mr Russel Ramirez ChapterChairman [email protected]
Ms Angelie Ramirez BoardofDirectors [email protected]
Mr Harmes Sembrano BoardofDirectors [email protected]
Ms MaryBelle Sembrano BoardofDirectors [email protected]
Mr Frank Gray Sorromero OfficerIn-Charge(ChapterAdministrator)
Ms Annie Tores ChapterManager [email protected]
Mrs Dorie Cabela ChapterAdministrator [email protected]
Mr Augusto Ocampo ChapterAdministrator [email protected]
Mrs Adelina Fernando BoardOfDirector-PresidentLeagueofBranches
Mr Saturnino Lajara ViceChairman [email protected]
Director Martin Lim ChairmanDMS [email protected]
SingaporeRedCrossSociety Miss Pei Shan Lim FundraisingManager [email protected]
Mr Chris Tan Head of Fundraising [email protected]
TaiwanRedCrossOrganisation
Ms HsiaoTzu Hsu DirectorofDepartmentofCommunicationsandDevelopment
ThaiRedCrossSociety Mrs Saifon Angkanawin HeadofSpecialEventDevelopmentDepartment
Mrs Janprapa Vichitcholchai AssistantDirectorofFundRaisingBureau
VietnamRedCrossSociety Ms ThiMinhNguyet
Dang DirectorofCommunicationandResourceMobilizationDepartment
Ms ThiHaiYen Ngo Fundraising [email protected]
Ms ThanhBinh Vu OfficerofInternationalRelationsandDevelopmentDepartment
External Mr Martin Paul Director,MoreStrategic [email protected]
Ms Zoe Mander-Jones InternationalDevelopmentPractitioner
4TH ASIA PACIFIC FUNDRAISERS’ NETWORK MEETING & SKILLSHARE, NGALAWA
2014 SUMMARY AND REPORT ▪ NGALAWA ▪ 31
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