Niche Marketing Managment Generic PPT - US PDF.

Established: 2003

Ownership: Niche is a private owned company established in U.A.E.

All shareholders actively involved in the business.

Core Business: Niche operates in two distinct areas – Field Marketing Services and In-Store Auditing enhanced with Technology Advanced Solutions

Marketing Consultancies Field Marketing services:

Development of marketing programs and provision of in-field resources to execute programs on behalf of Multinationals e.g. Unilever field operation 7 countries / Mystery shopper programs multiple clients / Merchandising services multiple clients / POSM placement / activity monitor etc.

Technology Advanced Solutions: Niche holds contract with Unilever to audit over 1000 outlets modern and general trade in the region, which are linked with web and market findings are reported instantly along with images and GPS coordinates

Real time and on-line reporting

NICHE MARKETING OVERVIEW

1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

Cont…… OVERVIEW

Human resources: Sales & Marketing 19,Operations 42, Field Force 376 All merchandisers are “term employed” against specific projects. All network/ satellite employees are classified as “Operations”.

Reach: 24 Operational Offices across 18 Countries.

USA , UK, Saudi Arabia, U.A.E, Algeria ,Bahrain , Syria ,Yemen, Kuwait,

Oman, Qatar ,Iraq ,Jordan , Tunisia Lebanon Egypt, Morocco Pakistan. All Niche Offices are company owned.

Foreign ownership laws in majority of countries dictate that the company

operates under local sponsorship arrangements whereby fees are paid in exchange for operational cover,

Egypt , Morocco and Lebanon, we operate through associate offices,


NICHE MARKETING ORGANIZATION CHART Managing

Director

Nisar Malik

Director Business

Development

Angela Morgan

Director Operations

& services

Mahmoud Hamdan

Director Business

& Technical Affairs

Mahadevan

Human

Resource &

Legal Affairs

(KSA Based)

Munir Khamisi

Financial

Manager

Centurion

Supprot

Staff Account

Manager

Business

coordinator

Field

Operatives Field

Operatives

Operations

Manager

KSA

Operations

Manager

GBU

Dbase

Manager

HR

Manager

Ali Raza -

GBU

Ahmad Al

Gahtani -

KSA & N.

Africa

Accountant

Joyson Arul

Book

keeper

Saudi

Arabia

Support

staff

Riyadh

Jeddah

Dammam

GCC

N. Africa

Iran

Dbase team

UAE

Dbase team

KSA

Dbase team

Pakistan

PRO UAE PRO KSA

Directotr Operations

& Service - Pakistan

Field

Operation

across 3

major

population

center

Sales

Coordinator Sales

Executive

Business

Development

Manager

Anas Al Kudsi

Marketing

Executive

Account

Manager


Niche Marketing Management

Pharmaceutical

FMCG Telecom Electronics Food & Beverages

Automobile

Others

SOME OF OUR CLIENTS SOME OF OUR CLIENTS SOME OF OUR CLIENTS SOME OF OUR CLIENTS


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Activity Training Marketing Consultancies , surveys and census. Mystery Shopper Programs. Activity implementation Activity monitoring. Brand activations including sampling, promotions. Event management and road shows. Trade audit and store check services. Merchandising Logistics and warehousing Data construction and dbase management. Production and deployment of POS Material Web Applications and Designing. Resource supply and management

PRODUCT PORTFOLIO


Training

Training will be split into two core functions;

1. Product training

2. Soft Skills training


IMAGE LIBRARIES

Training – Product

Product training

As per Client’s guidelines and GTM plans

Train the trainer conducted by Client

Trainers to train field specialists and sales consultants weekly

Field specialist to conduct training daily

Trainers to set quarterly training calendars

Calendars set for in-house training and trade training


Training – Soft Skills

Soft skill training

Include soft skill training in the field for the sales consultants (i.e. Selling Skills, Marketing & Costumer Service )

Great focus on up-skilling field specialists’ inter personal skills i.e. presentation and communication skills

Setup curriculums for the field specialists


NICHE follow a tried and tested formula which addresses the following:

PROJECT INITIATION

Project start up

Project Objective, scope, assumptions

Project Planning and resources

Project control procedures

Risk assessment

Business Case

Balancing scope, quality, time and cost

PROJECT CLOSURE

Final project evaluation

Project completion

Process involvement

Learning's

Next Steps

PROJECT CONTROL

Stage start-up and management

Ongoing project planning

Scope and quality management

Cost and time management

Risk Management

HR management

Project Communications

Issue and risk logs

PROJECT MANAGEMENT


TYPE OF PROJECT: Field Force - Ongoing COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt & Morocco.

BRIEF DESCRIPTION OF PROJECT: Challenge: missing space on shelf Niche provided Unilever with market intelligence which improved 20% of

market presence directly reflecting on increased sales Product availability Product positioning Planogram adherence (in hot selling zone) SOS vs Competition Share of voice (POSM material presence) Product movement (back store audit and front main fixtures)

Sample Projects: UNILEVER


TYPE OF PROJECT: - Retail Audits - Consumer Surveys - Activity Monitoring - Asset Tracking & Barcoding - Plano gram adherence - Instore Stands Deployment - Space Audit - Logistics COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain. DURATION OF PROJECT(S): Ongoing BRIEF DESCRIPTION OF PROJECT: 1. Retail audits of major outlets in all countries. 2. Monthly monitoring of all in store activities and promotions. 3. Inspection and measurement of planogram adherence. 4. Space audit to measure linear and facings space compliance. 5. Measurement of consumer purchasing habits based on in store activities. 6. Asset Tracking and Barcoding.

Sample Projects: MARS


www.nltcfr.com

Web Server INTERNET

CLOUD

Reporting

xxxxxxxxxx

xxxxxxxxxx

xxxxxxxxxx

xxxxxxxxxx

xxxx

Data Centre

UAE

WEB BASE REPORTING METHOD – SHEMATIC

REPRESENTATION


http://www.nltcfr.com/

Technology Platforms used

First BTL Agency to introduce Web based reporting tool.

Technical Solution enable clients to make an immediate impact in-store.

Hand Held Terminal – HHT’s / PDA’s can be utilised to your campaign to further increase the speed at which your results would be available at www.nltcfr.com almost instantaneously.

BTL Services using technology in

Store Profiling

ROI reporting

Performance monitoring

POSM measurement

Competitor activity monitoring

Photographs / GPS co-ordinates / Mapping


http://www.nltcfr.com/

Report Sample-1


Report Sample-2


Service provider via single point of contact across 18 countries (USA, UK ,GCC, Levant, North Africa , Pakistan)

FMCG, Retail and Hi-tech Extensive regional & country-wide coverage - Permanent Staff

Technology oriented, IT infrastructure Multi cultural organization Uncompromised quality of service Exact tailored programme Total project flexibility Substantial portfolio of multi-national clients Trade Audit Programme expertise Design & Execution of retail partner programs Loyalty marketing expertise Turn key solutions / resource management

BENEFITS OF DEALING WITH NICHE


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ACTIVITY IMPLEMENTATION



Anas AlKudsi

Business Development Manager

1400 N Kraemer Blvd , Unit # 55 , Placentia , CA 92871

+1 714 710 6705

|[email protected] | www.nicheme.com

HQ Office - Dubai

P.O.Box: 81605 Dubai U.A.E. - Phone: +971 4 297 8868, Fax: +971 4 297 8869.

Contact & Address

mailto:[email protected]

http://www.nicheme.com/

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