FOR RFID IN STORES Nick Ruggieri CIS 1055 Section 005
Transcript
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Nick Ruggieri CIS 1055 Section 005
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Radio Frequency Identification RFID System A wireless, non
contact system that uses data from a tag for the purpose of
tracking or identification. To put in terms of use in stores You
can avoid the hassle of standing in long lines!
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How it works One or multiple transponders Usually one on the
product and maybe around the store And a reader Can be as simple as
a card that reads the information and puts it elsewhere Antennas
are in each These send radio frequency waves to one another to
track shoppers as well as products
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How stores can use this technology Stores can put chips in
their merchandise in order to: Allow consumers to purchase products
with out going to check out lines Have all of the information of
their purchase charged straight to a credit/debit card
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Inventory use Use in the inventory Increased accuracy Can scan
a whole warehouse and find out the current amount Less time in
inventory management leads to More productivity More time and
energy
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RFID in shopping behavior Cost effective when compared to
research More accurate POS (point of sales) analysis With RFID it
can track when items are present and taken This information can be
compared to promotions, advertisements, etc.
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Business Benefits Allows E Commerce Marketing Easier inventory
tracking Time efficient Cost efficient Improves supply chain
efficiency
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No need for scanner Less human intervention Multiple tags can
be identified simultaneously Longer life span Data capabilities are
better
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Intelligence Cart Can order selections through the touch screen
on the cart Also has recipes in tact Takes into account price,
promotions, and what is needed No need to check out Just confirm on
the panel and it will be charged to your card
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EZ pass uses RFID technology as well EZ pass allows you to
avoid paying tolls with currency This could take place in stores
Avoid waiting in long lines and purchase goes from transponder to
reader Think of EZ Pass
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Wal Mart Example Wal-Mart is one of the leading stores
promoting RFID Mostly on the pallet level Used to keep inventory
Takes into account the product life, from the warehouse, to the
shelf This has influenced other stores to use the technology Giving
out loyalty cards as readers IBMs RFID chip in stores IBMs
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Conclusion The one conPrivacy This can be avoidable with effort
on the customers behalf Overall The pros significantly out way the
cons Cost efficient, fits the new tech savvy shopper Less human
interaction, no lines No exchange of physical currency Improves
keeping track of inventory Other business benefits, etc.
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Reference Page "Why is Wal-mart using RFID?." A1-RFID.com.
N.p.. Web. 18 Nov 2012.. "What is RFID?." RFID vs. bar codes.
Blogspot, 27 2010. Web. Web. 18 Nov. 2012.. Morschett, Dirk, Thomas
Foscht, and Thomas Rudolph, eds. European Retail Research: 2011|
Volume 25. No. 1. Gabler Verlag, 2011.
http://books.google.com/books?hl=en&lr=&id=187V34tCcJ4C&oi=fnd&
pg=PA26&dq=RFID+use+in+shopping&ots=aFN3u2CT5H&sig=7IBPh
QGC7K1Ld-
bwVkZN6yOG7Nc#v=onepage&q=RFID%20use%20in%20shopping&f
=false
http://books.google.com/books?hl=en&lr=&id=187V34tCcJ4C&oi=fnd&
pg=PA26&dq=RFID+use+in+shopping&ots=aFN3u2CT5H&sig=7IBPh
QGC7K1Ld-
bwVkZN6yOG7Nc#v=onepage&q=RFID%20use%20in%20shopping&f
=false Agarwal, Ankit Anil, et al. "RFID Based Automatic Shopping
Cart." Control Theory and Informatics 1.1 (2011): 39-44.
http://www.iiste.org/Journals/index.php/CTI/article/view/697
http://www.iiste.org/Journals/index.php/CTI/article/view/697
Chavis, Jason. "eHow tech." Advantages of Radio-Frequency
Identification. Demand Media, 16 2012. Web. 18 Nov 2012.
http://www.ehow.com/about_4793409_advantages-radiofrequency-
identification.html.
http://www.ehow.com/about_4793409_advantages-radiofrequency-
identification.html