Social Media Audit February 5th- March 5th

NIKE WOMEN

J 452 Hannah Anderson

COMPETITORS

DIGITAL COMMUNITY

NIKE WOMEN INSTAGRAM

•  3.8m followers •  581 total posts •  25 posts in a month

NIKE WOMEN TWITTER •  46.4k tweets

•  335k followers

•  9,865 likes #betterforit

51 tweets in one month

NIKE WOMEN FACEBOOK •  4,295,429 people like the page

•  Only 7 posts in a month

ADIDAS WOMEN INSTAGRAM •  1.6 million followers

•  1,617 posts

•  48 posts in one month

ADIDAS WOMEN TWITTER: •  3,102 tweets

•  43.4k followers

•  2,878 likes

#heretocreate

19 Tweets in a month

ADIDAS WOMEN FACEBOOK •  1,875,603 people like the page •  23 posts in a month

UNDER ARMOUR WOMEN INSTAGRAM •  412k followers

•  801 total posts

•  29 posts in a month

#iwillwhatiwant

UNDER ARMOUR WOMEN FACEBOOK •  822,256 people like the page

•  12 posts in a month

UNDER ARMOUR WOMEN TWITTER •  2,426 tweets •  55.1k followers •  4,048 likes

17 tweets in one month

RESULTS •  Nike has the largest following but does not necessarily make the biggest impact in

comparison to Under Armour

•  Nike is very structured and keeps a similar tone across all platforms

•  Expanding Nike Women rapidly to reach the 2017 business goal

•  Narrow focus on female runners and NTC app users

SUGGESTIONS •  GET PERSONAL •  NIKE WOMEN SNAPCHAT #BETTERFORIT #BETTERFORME #BETTERFORYOU

•  USE VARIETY OF BODY TYPES ACROSS PLATFORMS AND APPS TO PROMOTE EMPOWERMENT AMONGST WOMEN GLOBALLY

•  GET NIKE ENDORSED WOMEN ATHLETES INVOLVED

•  UTILIZE OTHER NIKE DEPARTMENTS TO CROSS PROMOTE