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FigureRunning Have Fun! Stay Fit! Make Money? http://www.youtube.com/watch?v=R0RPJ7FLDo4 ΩΩ
FigureRunning !
Have Fun! Stay Fit! Make Money?
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PLAY IS THE HIGHEST FORM OF RESEARCH (Einstein)
Profit Business ~ Health Person
“It is impossible to operate a business for long, unless it generates a profit.(...). Our ability to properly serve our customers, to finance research and development, to offer rewarding employment opportunities, and to make contributions to the communities in which we operate all depend directly on our ability to generate an adequate profit.”
(Bill Hewitt & David Packard)
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Business Model
Business Development - Take 1
April 2011: Blog www.figurerunning.com
August 2011: iPhone Paid App
October 2011: Freemium model: iPhone Free App and iPhone Paid App
June 2012: Android App, exclusive on Sony Xperia
January 2013: Android App freely available
Talks with Investors“Are you a Google or are you a Wikipedia?” !
“What personal data can you collect from your users?” !
“What are returns on my investments?
Our Mission: We want to address the problem that it is not so easy to stay healthy nowadays. FigureRunning should become a fun, social, creative, worldwide movement!
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Advertizing (online & in app)
• companies who want to be associated with fun, innovation and health (e.g. Sony, Tate modern)!
• companies who want to bring attention to their products or services (e.g. Sony, Puma)
Sponsored projects • organizations interested in getting people to excercise more (e.g. schools, clinics, NGO's, companies & cities)
Freemium with option to buy
additional goods !
• extra features (more colors, mulitplayer)!• new content (e.g. a sketch-pack of routes, a music pack) !• premium service (e.g. personalised gallery website)!• Print your art on a card, cake, canvas etc Execute in app
monetization strategy!
Monetization opportunities
Business Development - Take II
Partners, Projects, Ambassadors ...
[email protected] [email protected]
Join the FigureRunning movement!
