Katherine Watson Coastline Distance Learning, Fountain Valley, CA 1

Imagine!The signs, they are a-changing

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Semiotics & change

Semiotics Brief history of the science of meaning American (Peirce), European (Saussure) Ferdinand de Saussure’s theory Applications Utility

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

Accommodation to change?

Semiotics ….“Classical”Twenty-first century

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 3

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Innovation: a new world order

Semiotics & the science of meaningLe signeLe signifiantLe signifié

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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Signs of change?

Le signe (the sign) In general: Sense impression > meaning

In the “classical” Saussurean senseIn the modern sense… a change?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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New world orderLe signifiant, “signifier” In the “classical” Saussurean sense In the modern sense Change?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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New world order: The signifiant

Peirce’s threeIconIndex Symbol

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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Accommodation to innovation?

Le signifié, “the signified”In the “classical” Saussurean senseIn the modern sense…a change?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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Newer world order?

Epitome of modern-day sign = one thumb up? the good side of thisthe not-so-good sidethe confusing/ambiguous/bad side

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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Accommodating the innovative

What’s happening? How? Where/among whom? Why? With what consequences?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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New world order newly imaginedNew cerebration

episodic + semantic memories = ?New semiotics

the signe = signifiant + signifié + ?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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Accommodating the new

Why is what’s happening happening?Why should anyone care?

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA

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What’s “new”

Good, bad, uglyPerspectives Prospects

Katherine Watson, Coastline Distance Learning, Fountain Valley, CA