Katherine Watson Coastline Distance Learning, Fountain Valley, CA 1
Imagine!The signs, they are a-changing
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Semiotics & change
Semiotics Brief history of the science of meaning American (Peirce), European (Saussure) Ferdinand de Saussure’s theory Applications Utility
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
Accommodation to change?
Semiotics ….“Classical”Twenty-first century
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 3
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Innovation: a new world order
Semiotics & the science of meaningLe signeLe signifiantLe signifié
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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Signs of change?
Le signe (the sign) In general: Sense impression > meaning
In the “classical” Saussurean senseIn the modern sense… a change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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New world orderLe signifiant, “signifier” In the “classical” Saussurean sense In the modern sense Change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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New world order: The signifiant
Peirce’s threeIconIndex Symbol
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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Accommodation to innovation?
Le signifié, “the signified”In the “classical” Saussurean senseIn the modern sense…a change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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Newer world order?
Epitome of modern-day sign = one thumb up? the good side of thisthe not-so-good sidethe confusing/ambiguous/bad side
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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Accommodating the innovative
What’s happening? How? Where/among whom? Why? With what consequences?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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New world order newly imaginedNew cerebration
episodic + semantic memories = ?New semiotics
the signe = signifiant + signifié + ?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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Accommodating the new
Why is what’s happening happening?Why should anyone care?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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What’s “new”
Good, bad, uglyPerspectives Prospects
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
