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NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles,
06.20.20131
Navy League of the United StatesNavy League of the United StatesEnergizing Legislative Affairs Energizing Legislative Affairs
Participation at the Council LevelParticipation at the Council Level
Don Giles
Co-Chairman, Legislative Affairs Committee
770-509-3772 [email protected]
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 2
TopicsTopics
Need for an Energized Grassroots Legislative Affairs Effort Advantages and Risks for Councils Current Organization Council VP Legislative Affairs Duties and Responsibilities Requirements for Council VPLA Council Best Practices for Success Need for more Council-level Volunteers Use of Region A-Team and Alternate Procedures Metrics for Success What this Means to our Maritime Services
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 3
We Need an Energized Grassroots EffortWe Need an Energized Grassroots Effort
NLUS Purpose: Educate Citizens, including Members of Congress
Fewer Members of Congress have served in the military (84 of 435 in House; 19 of 100 in Senate)
Expand involvement of local councils with Legislative Affairs and local MOCs
Demonstrate Constituent Interest at grassroots Council member’s concern is perceived as an
independent view, not the output of a lobbying effort in Washington
Major challenges facing our Sea Services today
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 4
Major Sea Services challenges that can be Major Sea Services challenges that can be addressed locally include:addressed locally include:
The size and makeup of our naval forces – --are we configured to win the current war and continue to plan for future potential conflicts?
Expansion of the duties of the Coast Guard after 9/11 and the need for adequate resources.
The continuing decline in the US-flagged merchant fleet. Encroachment on existing military installations and it’s negative
effect on training and readiness. The impact of severe defense department budget cuts on our Sea
Services. Budget Control Act, Sequestration, Continuing Resolutions Environmental Restrictions impacting training and operations
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 5
Advantages and Risks for CouncilsAdvantages and Risks for Councils
Enables the council member to get to know the representative’s local staff, but
Risks: 1. Need for high quality presentation materials 2. Delivered by council members in a confident,
professional manner Presenters:
1. Able to answer questions2. Stay within prescribed boundaries if asked for more
information Council member must also follow a protocol for planning
a MOC Visit Training is required for each Presentation
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 6
Current OrganizationCurrent Organization
National VP for Legislative Affairs 15 Regional Vice Presidents for LA Council VP LA or LA Committee Chair LA Steering Committee; Meets Monthly LA Committee (LA SC and RVPs); Meets Monthly Staff Support:
1. Staff Vice President, Governmental Operations & Administration
2. Senior Director of Mission Focused Programs
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 7
Region Vice President for Legislative AffairsRegion Vice President for Legislative Affairs
Peer of the Area President Reports directly to the Region President, with a “dotted line”
relationship with the National VP, LA for all content The NVP, LA concurs in the selection of the RVP each year Experience requirements include: (1) current or former senior NL
officer or (2) a proven legislative affairs expert Is the legislative affairs expert for the region Responsible for gaining commitments to make MOC visits, ensure
that those visits occur using approved materials Arranges required MOC visit training for Presenters Attends required monthly meetings of all RVPs and turns in required
monthly Region Grassroots Reports Time commitment of 3-4 hours per week
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 8
Council VP Legislative Affairs Council VP Legislative Affairs Duties and ResponsibilitiesDuties and Responsibilities
Promotes a successful legislative affairs program for that Council.
Reports directly to the Council President, with a “heavy dotted line” reporting relationship to the Regional Vice President for Legislative Affairs.
This individual will be selected by the Council President, after receiving concurrence by the Regional Vice President for Legislative Affairs to ensure the needed qualifications are met.
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 9
Requirements for Council VPLARequirements for Council VPLA
Have a clear interest in a strong legislative affairs program
Excellent communications skills Basic computer skills Work the needed hours Incur minor expenses Attend the legislative affairs training program Participate in periodic telephone and Email
communications with the Regional VPLA
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 10
Council Best Practices for SuccessCouncil Best Practices for Success
Active involvement by Council President Assignment of a highly regarded leader as the Council VP who
is willing and able to spend the needed time each month Clearly assign accountability to Council officers for making the
MOC visits Monthly communications with the Region VPLA with those
assigned for making visits Ensure that personnel assigned to make visits have had needed
Grassroots training Complete Legislative Contact Reports after MOC Visits Keep region leaders apprised of key legislative affairs matters Communicate with Council Members (News Letter, Email, Calls
to Action regarding key issues and legislation
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 11
Using Using ““A-TeamsA-Teams”” for Visits for Visits with Members of Congresswith Members of Congress
A-Team Alternate Procedures are used when:1. A Grassroots MOC Visit becomes too difficult due to the
MOC’s schedule, 2. The local Council is not available to support “Grassroots” MOC
Visits, or,3. The Congressional District is too remote from a participating
Navy League Council.
A-Team optimally consists of 3 NL members:1. Manager, 2. Scheduler, and 3. One additional person (ideally, a constituent of the MOC being
visited).
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 12
Acceptable Alternate Procedures Acceptable Alternate Procedures MOC BriefsMOC Briefs
Acceptable Alternate Procedures MOC Briefs 1. Staff Brief and MOC Photo Opportunity2. Staff Briefing by Video Conference and MOC Photo Op
3. Staff Presentation Only Brief must be made to a qualified staff member:
1. Chief of Staff, or2. Legislative Director, or3. Military Affairs Legislative Assistant (MLA), or
Local Staff:1. State Director (Senate), or 2. District Director (House),
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 13
Region A-Team Building Region A-Team Building and Planning Essentialsand Planning Essentials
PSW Region A-Team Building Session– Saturday, June 23– 1;00 p.m.– Equity Room– Led by Jim Bras, Tim Hunsberger, Jeanie Coffey
Representatives from other Regions are invited– Please attend
A-Team Training Workshop under development
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles,
06.20.201314
GrassrootsGrassroots Legislative AffairsLegislative AffairsMetrics for SuccessMetrics for Success
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 15
LA Metrics for SuccessLA Metrics for SuccessSupport 8 Goals of 2013 LA Strategic PlanAccomplish objectives of LA Action Plan Attend scheduled Orientation and TrainingVisit MOC every 9-12 monthsUse LA Presentations (4) as core messagesCollect and Report MOC Visit DataUse A-Team Alternate Procedures when
neededAchieve LA MOC Visit Goals for 2013
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 16
Our Primary Products:Our Primary Products:
In Line with NLUS Maritime Policy 4 Power Point Presentations for MOCs
1. P1 USN Requirements2. P2 USCG Requirements3. P3 USMM Requirements4. P4 USMC Requirements
Q & As to support each presentation Legislative Agenda: Priority Sea Services
Programs
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 17
Legislative Affairs Training Legislative Affairs Training Monthly 3:00 p.m. (EST) Conference CallMonthly 3:00 p.m. (EST) Conference Call
Field Leader Orientation - 1st Thursday RVP Training – 3rd Thursday Presenter Training: 1. Presentation One – 1st Tuesday 2. Presentation Two – 2nd Tuesday 3. Presentation Three – 3rd Tuesday 4. Presentation Four – 4th Tuesday Alternate Procedures Workshop – As Needed LA Training at Region & Area Meetings Senior Director of Mission Focused Programs (Bill Waylett) Additional Orientation by LA Committee Co-Chairmen
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 18
Legislative Affairs Strategic PlanLegislative Affairs Strategic Plan
for 2013for 2013 Supports National NLUS Strategic PlanLA Strategic Goal under Education is:
To educate and inform members of Congress on the importance of a strong Navy, Marine Corps, Coast Guard, and Merchant Marine
8 Legislative Affairs Goals
Navy League of the United StatesNavy League of the United StatesLegislative Affairs CommitteeLegislative Affairs Committee
2013 Legislative Affairs Strategic Plan2013 Legislative Affairs Strategic Plan1 January 20131 January 2013
GOAL NUMBER ONEIncrease the number of LA Presentations at MOC Appointments to 80 during 2013.
Support our Grassroots Legislative Affairs objective to visit at least 60% of all Members of Congress a minimum of every two years.
GOAL NUMBER TWO
Complete assignment of all 535 MOCs to NLUS Members who will accept responsibility to actively communicate and seek Grassroots Appointments with the
assigned MOCs.
GOAL NUMBER THREEForm at least four new Region “A Teams” and target completion of at least 50% of the
participating regions’ MOC Visits goals using Alternate Procedures.
GOAL NUMBER FOUREffectively train new Legislative Affairs Team Members and Council Presidents.
(Continued in next slide)
Navy League of the United StatesNavy League of the United StatesLegislative Affairs CommitteeLegislative Affairs Committee
2013 Legislative Affairs Strategic Plan2013 Legislative Affairs Strategic Plan1 January 20131 January 2013
GOAL NUMBER FIVEFocus grassroots attention toward effective support of the NLUS “Call to Action” to
stop sequestration detrimental impact on the DOD Budget.
GOAL NUMBER SIXEffectively support Sea-Air-Space Exposition by inviting attendance by Members
of Congress that are assigned to key Congressional Committees.
GOAL NUMBER SEVENReview and update all four Legislative Affairs Presentations and Questions and
Answers and promulgate to Legislative Affairs Region VPs NLT April 30.
GOAL NUMBER EIGHTReview content and Automate Legislative Affairs Reports.
Note: See Legislative Affairs Action Plan for detailed objectives that support these goals.
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 21
Regions Goal Matrix for 2013Regions Goal Matrix for 2013
REGION (RVP in parentheses) Number of MOCs
P1 MOC VISIT GOALS FOR
2013
P2 MOC VISIT GOALS FOR
2013
P3 MOC VISIT GOALS FOR
2013
P4 MOC VISIT GOALS FOR
2013
TOTAL MOC VISIT GOALS
FOR 2013
EMPIRE (Bing) 38 3 0 0 0 3FLORIDA (Sullivan) 25 3 2 0 0 5GREAT LAKES (Wilson) 65 5 1 0 0 6LIBERTY (Bozdech-Vaeter) 59 3 0 0 0 3LONESTAR (Hunsberger) 34 11 1 0 0 12MID-ATLANTIC (Werbowetski) 28 5 0 0 0 5MIDWEST (Cook) 58 3 2 2 0 7NEW ENGLAND (Olson, Lind) 27 2 2 0 0 4NORTHWEST (VACANT) 28 3 0 0 0 3PACIFIC (Ruebrook) 4 4 0 0 0 4PACIFIC CENTRAL (Hobart) 26 3 0 0 0 3PACIFIC SW (5 Area Presidents) 44 2 2 0 0 4ROCKY MTN (Lockwood) 22 2 2 2 0 6SOUTH ATLANTIC (Giles) 40 1 3 3 4 11SOUTHERN (Reese, Pruter) 37 2 2 0 0 4
NLUS National Total 535 52 17 7 4 80
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 22
Data Collection and ReportingData Collection and Reporting
Legislator Contact ReportRegional Status Reports (P1, P2, P3, P4)Monthly Region VPLA ReportMonthly LA Summary ReportChronological MOC Visit ReportMOC Voting Record on Key Legislation
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 23
Legislator Contact FormLegislator Contact Form
Date_______________ Region VP for Leg Affairs ___________________________
Type of Contact: PHONE LETTER EMAIL PERSONAL
MEETING Council(s)
Name_________________________________________________________
Area/Region
____________________________________________________________
Council Attendees
_______________________________________________________ ________________________________________________________
_______________ Member of Congress visited
________________________________________________ Issue(s)
Addressed________________________________________________________
Please circle the appropriate response Is follow up by NLUS National necessary – YES NO If YES, please
explain: _____ _______________________________________________________________
________ _______________________________________________________________
________
Date when follow-up is needed if applicable:___________________________________
Who to follow up with (i.e. Member of Congress, Staff, etc.)
______________________ Was Member of Congress supportive of issue(s) - YES NO,
comments:_____________ _______________________________________________________________
________ _______________________________________________________________
________ _______________________________________________________________
________ Please e-mail or fax this report to your Region Vice President for Legislative
Affairs.
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 24
Grassroots Regional Status Report DataGrassroots Regional Status Report Data1. MOC Identification
a. State & Senator or District Numberb. MOC Namec. NLUS Member (Yes/No)
2. Responsibility Assignmenta. Councilb. Member & Date Assignedc. Presenter (in parens, if not same as Member)
3. Date of First Contact (MM/DD/YY)
4. Additional Contact Dates
5. Presentation to MOC (or Photo Op) Completion Date (Include Date, Presenter, and other attendees)
6. MOC Reaction to Presentation; Comments
7. Annotate if MOC is on a Priority Committee (HASC, SASC, HAC, SAC, HHSC, H-T&I, S-CS&T)
8. Date of any Alternate Procedure Presentation To Staff (Include
Name, Title); Misc. Info; Comments
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 25
Grassroots LA National Summary ReportsGrassroots LA National Summary Reports(One for each of four Services Presentations)(One for each of four Services Presentations)
1. Region and Region VP’s Name
2. Last Region Report DATE
3. NUMBER OF MOC’S assigned to Region
4. % MOCs Assigned to NLUS Member
5. % First Contact made with MOC
6. % of MOCs given the Presentation
7. New MOC Visits since last report
8. NEW MOC Visits Year to Date
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 26
What NL LAs Means to What NL LAs Means to our Maritime Servicesour Maritime Services
The Maritime Services Chiefs have publicly acknowledged the importance and expressed appreciation for our grassroots support.
Members of Congress have directly referenced content in our presentations in public statements.
…our message is having a positive impact Our message can advocate for vital resources
important to prudent national defense when the Services must work within approved budget submissions.
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 27
Back-up SlidesBack-up Slides
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 28
Next Step PrioritiesNext Step Priorities (Established at last LA Committee Meeting)(Established at last LA Committee Meeting)
Fill vacant RVP positions NLT Nov 1 Build Region Legislative Affairs Plans for success
in 2013: Initial Workshop today Recruit more council-level volunteers Complete assignment of all Members of Congress
to volunteer Navy League members NLT Jan 15 Build new “A-Teams” where RP and RVP need to
use “Alternate Procedures” NLT Feb 15
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 29
Other Legislative Affairs CoordinationOther Legislative Affairs Coordination
NLUS Maritime Policy Statement is our core message Legislative Affairs Advisory Board: Chairman: Sheila McNeill “Pizza Briefs”: “This series of Navy League supported presentations is the cornerstone of our
information dissemination to the majority of Congressional offices. …Grassroots Navy League efforts to spread that message are a crucial element in ensuring your Navy remains at the forefront…”
CAPT Andy "Slim" Whitson Director, Navy House Liaison
“Given the many demands on the schedules of Congressional staff, the support of the Navy League is vital in ensuring that target audience is present to receive the Navy message.”
LT Jonathan G. Wachtel, Navy Liaison Officer, Office of Legislative Affairs, U. S. House of Representatives
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 30
Best Practices for Region Success:Best Practices for Region Success:
Active involvement by each Region President Assignment of a highly regarded leader as the RVP who is willing and
able to spend the needed time each week Clearly assign accountability to Area or Council officers for making the
MOC visits Use of “A-Teams” and “alternative” guidelines, if Areas or Councils are
either unable or unwilling to make the visits Rigorous monthly follow-up by the RVP with those assigned for
making visits Ensure that personnel assigned to make visits have had needed
Grassroots training Complete needed region grassroots reports monthly; send them to
region officers to keep everyone on track Keep region leaders apprised of key legislative affairs matters
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 31
Brief Overview of Program HistoryBrief Overview of Program History
Initiated in 2004 Prior to this initiative, only 15% of councils
were actively involved with legislative affairs Now: 47% of councils have been involved 403 total MOC Visits to date Goal is 60% minimum MOC contact Revisit annually; not less than every 2 years 185 MOCs in 212 Congress visited (35%) 301 NLUS Presentations to MOCs in 212th
Congress
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 32
Grassroots Organization ChartGrassroots Organization Chart
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 33
Navy Navy LeagueLeague of the United of the United StatesStates
Any Standing Committee NVP Any Standing Committee NVP
Communication lines
Support lines
Organization lines
33
NLUS Grassroots Legislative Affairs, Learning Track 3, Don Giles, 06.20.2013 34
Navy League of the United Navy League of the United StatesStates
Any Working Committee NVP Any Working Committee NVP
Communication lines
Support lines
Organization lines
34