D AILY L OBO new mexico Spinning a yarn see page 6 November 10, 2011 The Independent Voice of UNM since 1895 thursday Inside the Daily Lobo Trash to treasure See page 2 volume 116 issue 57 51 | 33 TODAY Failure to break orbit See page 3 by Stephanie Hoover [email protected]UNM researchers recently made a discovery in breast cancer surgical procedures that could drastically re- duce the number of women who ex- perience recurrences of the cancer. Surgeons typically remove 2-5 millimeters of tissue around a tumor during a breast cancer lumpectomy, which can leave abnormal cells behind causing a recurrence. Research Assistant Professor Kristina Trujillo said scientists at UNM found removing one centimeter (10 millimeters) around the tumor eliminates the chance of leaving behind harm- ful tissue containing telomerase, which is predisposed to cause cancer cells. “Telomerase is a protein that makes cells immortal,” Trujillo said. “Usually cells can only di- vide a certain number of times, so they start getting old and they know that they’re getting old and so they die. Cancer cells, though, can divide forever and ever and ever, they bypass this and can be- come immortal. We found that a lot of cells in these one-centi- meter tissues express this telom- erase, too.” The discovery will help im- prove surgery techniques so women suffering from breast can- cer are less likely to experience a relapse, Trujillo said. “An adequate surgical margin is 2 millimeters, which kind of blows my mind; that’s really tiny,” she said. “A lot of times this tissue with all this weird stuff going on is getting left behind in the woman, and the average rate of recurrence is 20 percent.” A study outlining the discovery was published in the September issue of UNM’s Molecular Cancer Research. Marco Bisoffi, an assistant pro- fessor of biochemistry and mo- lecular biology and a senior in- vestigator in the study, said this discovery must undergo several more years of clinical trials before doctors will consider using the re- search in practice. “We are very excited about this because we think that it could ac- tually in the future change clinical practice,” he said. Seven UNM doctors began re- search for the study nearly three years ago, and the cost of research so far is nearly $35,000 for materials and human tissues, Bisoffi said. The study is being funded by the American Cancer Society, the Department of Defense Breast Cancer Research Program, Na- tional Institutes of Health/Nation- al Cancer Institutes, New Mexico Cancer Center and the UNM De- partment of Biochemistry & Mo- lecular Biology. Trujillo is currently working on a “proof of principle” study among 136 breast cancer patients that she predicts will show a correlation between her discovery and local recurrence rates. UNM researchers have contributed significant dis- coveries in the field of breast cancer research. Here are some of UNM’s most recent discoveries: July 2011 UNM Cancer Center researchers Larry Sklar and Bruce Edwards unveiled a powerful new screening approach used to discover molecules that target the regulation of a cancer cell’s life and death. The screening tool will allow researchers to identify and characterize molecules that show promise as the ba- sis for anti-cancer drugs. May 2011 Edward Flynn and fellow researchers at the UNM Cancer Center developed nanotechnology that de- tects breast cancer cells earlier and more effectively than mammograms. The new technology may allow doctors to detect breast cancer up to two and a half years earlier than conventional screening methods, as well as detect smaller tumors at earlier stages of the disease. May 2009 Researchers at the UNM Cancer Center discov- ered a new compound that regulates cell responses to estrogen, which could have implications in the fight against cancers in women including breast, uterine, endometrial and ovarian varieties. 2005 UNM Cancer Center and New Mexico State Univer- sity researchers published findings of a newly identi- fied estrogen receptor, GPR30. The discovery has a dramatic impact on the understanding of how wom- en develop estrogen-related cancers, as this receptor was unrelated to already-known receptors. A B C D A. Tumor tissue: • Looks like cancer under a microscope. • Typically removed during a lumpectomy. B. 2-5 millimeters around the tumor: • Infected with abnormal cells containing cancer- causing telomerase. • Typically removed during a lumpectomy. C. 1 centimeter (10 millimeters) around the tumor: • Appears normal under a microscope, but a UNM Cancer Center study found this tissue could still contain cancer-causing telomerase. • Not typically removed during a lumpectomy, but the UNM study found removing this tissue might drastically reduce the chance of a recurrence of the cancer. D. 3-5 centimeters around the tumor • Normal tissue. • Doesn’t need to be removed. UNM research may prevent cancer recurrence Researchers: More tissue around tumors should be removed UNM Cancer Center discoveries of the past 5 years Anatomy of a breast tumor by Luke Holmen [email protected]Since July 2010, much of UNM’s part-time faculty retirement contributions were sig- nificantly scaled down, and in some cases slashed altogether. But on Monday faculty passed a proposal that could provide more benefits to more part-time faculty members. The proposal passed 312 to 23 in a facul- ty-wide vote and would amend the faculty handbook to create a new faculty position called “term-teaching faculty.” The propos- al will be submitted to the Board of Regents for review. Term-teaching faculty would be guaran- teed to work 520 hours per year, the require- ment for faculty members to be eligible for retirement contributions. is change is the first proposed amendment to the faculty handbook this semester. Former math department chair Deborah Sulsky helped write the proposal and said amendments to the handbook are rare be- cause they require a two-thirds majority of all UNM faculty to pass. In July 2010, the President’s Strategic Advisory Team and the Office of the Presi- dent cut retirement benefits for instructors who work fewer than 520 hours per year. Before the cut, UNM supplemented each part-time faculty member’s Educational Retirement Board fund, providing 11 per- cent of the total contribution. Sue Niemczyk, a part-time instructor who said she’s nearing retirement, said she feels UNM doesn’t care about its part-time instruc- tors, and that many of them fear losing their jobs if they speak out. Niemczyk said part- time instructors previously accrued retire- ment the moment they started working, but now they miss out on the 520 hours of ben- efits. She said they aren’t paid retroactively for obtaining the 520 hours to be eligible for retirement pay. “Most PTIs are afraid of their own shad- ows,” she said. “In the math department, PTI contracts are written for one semester at a time and no one is given a contract until the Friday before the semester starts. ere is no PTI job security. And even if PTIs are hired back, they can be given miserable teach- ing assignments if they upset someone of significance.” Helen Gonzales, vice president of human resources, developed the plan to cut part- time faculty’s ERB benefits, which has saved UNM over $1 million, said Michael Dougher, vice provost for academic affairs. Sulsky said the money saved isn’t worth the cost to part-time faculty. “e flagship institution of higher learning in New Mexico has adopted a policy which hurts some of its worst paid yet most dedi- cated, hardest working and, some would say, most important employees,” she said. “For example, the overwhelming number of stu- dents taking math classes at UNM are taught by PTIs. ese retirement cuts save UNM only a very small amount, but some PTIs will be hurt substantially for the rest of their lives.” Sulsky said faculty suggested a number of solutions, such as UNM paying retroactively into the ERB once employees reach 520 hours of work, but each suggestion hit “a wall of red tape.” Also, legal difficulties in the ERB kept part-time faculty without a solution for more than a year. “For every proposal or suggestion, there is a reason why they can’t do it that way, and there has not really been a suggestion from Helen Gonzales on exactly what needs to be done,” she said. Sulsky said Interim Pro- vost Chaouki Abdallah and Dougher helped develop the new proposal, which is the first submitted to the faculty as a viable solution since funding was cut in July. “e unintended negative consequences needed to be redressed,” Dougher said. Gonzales and ERB representatives did not respond to multiple calls and emails as of Tuesday afternoon. 312, or 93.13 percent - Yes, I approve 23, or 6.87 percent - No, I do not approve Faculty-wide vote to create a position called “term-teaching faculty,” part-time faculty who are guaranteed at least 520 hours of work per year, and therefore are eligible for retirement contributions from UNM Faculty backs benefits for part-timers Proposal subject to approval by the UNM Board of Regents
Transcript
DAILY LOBOnew mexico Spinning
a yarnsee page 6
November 10, 2011 The Independent Voice of UNM since 1895thursday
UNM researchers recently made a discovery in breast cancer surgical procedures that could drastically re-duce the number of women who ex-perience recurrences of the cancer.
Surgeons typically remove 2-5 millimeters of tissue around a tumor during a breast cancer lumpectomy, which can leave abnormal cells behind causing a recurrence. Research Assistant Professor Kristina Trujillo said scientists at UNM found removing one centimeter (10 millimeters) around the tumor eliminates the chance of leaving behind harm-ful tissue containing telomerase, which is predisposed to cause cancer cells.
“Telomerase is a protein that makes cells immortal,” Trujillo said. “Usually cells can only di-vide a certain number of times, so they start getting old and they know that they’re getting old and so they die. Cancer cells, though, can divide forever and ever and ever, they bypass this and can be-come immortal. We found that a lot of cells in these one-centi-meter tissues express this telom-erase, too.”
The discovery will help im-prove surgery techniques so women suffering from breast can-cer are less likely to experience a relapse, Trujillo said.
“An adequate surgical margin is 2 millimeters, which kind of
blows my mind; that’s really tiny,” she said. “A lot of times this tissue with all this weird stuff going on is getting left behind in the woman, and the average rate of recurrence is 20 percent.”
A study outlining the discovery was published in the September issue of UNM’s Molecular Cancer Research.
Marco Bisoffi, an assistant pro-fessor of biochemistry and mo-lecular biology and a senior in-vestigator in the study, said this discovery must undergo several more years of clinical trials before doctors will consider using the re-search in practice.
“We are very excited about this because we think that it could ac-tually in the future change clinical practice,” he said.
Seven UNM doctors began re-search for the study nearly three years ago, and the cost of research so far is nearly $35,000 for materials and human tissues, Biso� said.
The study is being funded by the American Cancer Society, the Department of Defense Breast Cancer Research Program, Na-tional Institutes of Health/Nation-al Cancer Institutes, New Mexico Cancer Center and the UNM De-partment of Biochemistry & Mo-lecular Biology.
Trujillo is currently working on a “proof of principle” study among 136 breast cancer patients that she predicts will show a correlation between her discovery and local recurrence rates.
UNM researchers have contributed signifi cant dis-coveries in the fi eld of breast cancer research. Here are some of UNM’s most recent discoveries:
July 2011UNM Can cer Cen ter researchers Larry Sklar and
Bruce Edwards unveiled a pow er ful new screening approach used to dis cov er mol e cules that tar get the reg u la tion of a can cer cell’s life and death. The screening tool will allow researchers to iden ti fy and char ac ter ize mol e cules that show promise as the ba-sis for anti-cancer drugs.
May 2011Edward Flynn and fel low researchers at the UNM
Can cer Cen ter developed nan otech nol ogy that de-tects breast can cer cells ear lier and more effec tively than mammograms. The new tech nol ogy may allow doc tors to detect breast can cer up to two and a half years ear lier than con ven tional screen ing meth ods, as well as detect smaller tumors at earlier stages of the dis ease.
May 2009Researchers at the UNM Cancer Center discov-
ered a new compound that regulates cell responses to estrogen, which could have implications in the fi ght against cancers in women including breast, uterine, endometrial and ovarian varieties.
2005 UNM Cancer Center and New Mexico State Univer-
sity researchers published fi ndings of a newly identi-fi ed estrogen receptor, GPR30. The discovery has a dramatic impact on the understanding of how wom-en develop estrogen-related cancers, as this receptor was unrelated to already-known receptors.
AB
C
D
A. Tumor tissue:• Looks like cancer under a microscope.• Typically removed during a lumpectomy.
B. 2-5 millimeters around the tumor:• Infected with abnormal cells containing cancer-causing telomerase.• Typically removed during a lumpectomy.
C. 1 centimeter (10 millimeters) around the tumor:
• Appears normal under a microscope, but a UNM Cancer Center study found this tissue could still contain cancer-causing telomerase. • Not typically removed during a lumpectomy, but the UNM study found removing this tissue might drastically reduce the chance of a recurrence of the cancer.
D. 3-5 centimeters around the tumor• Normal tissue.• Doesn’t need to be removed.
UNM research may prevent cancer recurrenceResearchers: More tissue around tumors should be removedUNM Cancer Center
Since July 2010, much of UNM’s part-time faculty retirement contributions were sig-ni� cantly scaled down, and in some cases slashed altogether. But on Monday faculty passed a proposal that could provide more bene� ts to more part-time faculty members.
The proposal passed 312 to 23 in a facul-ty-wide vote and would amend the faculty handbook to create a new faculty position called “term-teaching faculty.” The propos-al will be submitted to the Board of Regents for review.
Term-teaching faculty would be guaran-teed to work 520 hours per year, the require-ment for faculty members to be eligible for retirement contributions. � is change is the � rst proposed amendment to the faculty handbook this semester.
Former math department chair Deborah Sulsky helped write the proposal and said amendments to the handbook are rare be-cause they require a two-thirds majority of all UNM faculty to pass.
In July 2010, the President’s Strategic Advisory Team and the Office of the Presi-dent cut retirement benefits for instructors who work fewer than 520 hours per year. Before the cut, UNM supplemented each part-time faculty member’s Educational Retirement Board fund, providing 11 per-cent of the total contribution.
Sue Niemczyk, a part-time instructor who said she’s nearing retirement, said she feels UNM doesn’t care about its part-time instruc-tors, and that many of them fear losing their jobs if they speak out. Niemczyk said part-time instructors previously accrued retire-ment the moment they started working, but now they miss out on the 520 hours of ben-e� ts. She said they aren’t paid retroactively for obtaining the 520 hours to be eligible for retirement pay.
“Most PTIs are afraid of their own shad-ows,” she said. “In the math department, PTI contracts are written for one semester at a time and no one is given a contract until the Friday before the semester starts. � ere is no PTI job security. And even if PTIs are hired back, they can be given miserable teach-ing assignments if they upset someone of signi� cance.”
Helen Gonzales, vice president of human resources, developed the plan to cut part-time faculty’s ERB bene� ts, which has saved UNM over $1 million, said Michael Dougher, vice provost for academic a� airs.
Sulsky said the money saved isn’t worth the cost to part-time faculty.
“� e � agship institution of higher learning in New Mexico has adopted a policy which hurts some of its worst paid yet most dedi-cated, hardest working and, some would say, most important employees,” she said. “For example, the overwhelming number of stu-dents taking math classes at UNM are taught
by PTIs. � ese retirement cuts save UNM only a very small amount, but some PTIs will be hurt substantially for the rest of their lives.”
Sulsky said faculty suggested a number of solutions, such as UNM paying retroactively into the ERB once employees reach 520 hours of work, but each suggestion hit “a wall of red tape.” Also, legal di� culties in the ERB kept part-time faculty without a solution for more than a year.
“For every proposal or suggestion, there is a reason why they can’t do it that way, and
there has not really been a suggestion from Helen Gonzales on exactly what needs to be done,” she said. Sulsky said Interim Pro-vost Chaouki Abdallah and Dougher helped develop the new proposal, which is the � rst submitted to the faculty as a viable solution since funding was cut in July.
“� e unintended negative consequences needed to be redressed,” Dougher said.
Gonzales and ERB representatives did not respond to multiple calls and emails as of Tuesday afternoon.
312, or 93.13 percent - Yes, I approve
23, or 6.87 percent - No, I do not approve
Faculty-wide vote to create a position called “term-teaching faculty,” part-time faculty who are guaranteed at least 520 hours of work per year, and therefore are eligible for retirement contributions from UNM
Faculty backs benefi ts for part-timers
Proposal subject to approval by the UNM Board of Regents
PAGETWONEW MEXICO DAILY LOBOTHURSDAY, NOVEMBER 10, 2011
The New Mexico Daily Lobo is an independent student newspaper published daily except Saturday, Sunday and school holidays during the fall and spring semesters and weekly during the summer session. Subscription rate is $75 per academic year. E-mail [email protected] for more information on subscriptions.The New Mexico Daily Lobo is published by the Board of UNM Student Publications. The editorial opinions expressed in the New Mexico Daily Lobo are those of the respective writers and do not necessarily re� ect the views of the students, faculty, sta� and regents of the University of New Mexico. Inquiries concerning editorial content should be made to the editor-in-chief. All content appearing in the New Mexico Daily Lobo and the Web site dailylobo.com may not be reproduced without the consent of the editor-in-chief. A single copy of the New Mexico Daily Lobo is free from newsstands. Unauthorized removal of multiple copies is considered theft and may be prosecuted. Letter submission policy: The opinions expressed are those of the authors alone. Letters and guest columns must be concisely written, signed by the author and include address and telephone. No names will be withheld.
Steve � oma, AKA Doc Atomic, is an Albuquerque-based artist who specializes in creating sculptures from salvaged electronics and scienti� c equipment. If you have ever strolled down Coal Avenue between Buena Vista Drive and University Boulevard, you may have noticed his very peculiar truck.
Top left: Thoma sits behind the wheel of the “Art Truck.” The Chevy is retro� tted to run on both propane and gasoline.
Top right: Thoma has been decorating his 1975 Chevy C-20 truck since 1985. It was initially covered in postcards, but now scrap electronics adorn the truck’s hull.
Right: Thoma specially makes some sculptures for paying customers. Many of his materials are donated by passers-by into the bed of the Chevy parked outside his house.
Photo essay: Electric sculptures
Photos by Gabriela Ventola / Daily Lobo
New Mexico Daily lobo
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Monday, November 14, 201112:00 p.m. – 1:00 p.m.
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news Thursday, November 10, 2011 / Page 3
by Vladimir IsachenkovThe Associated Press
MOSCOW — A Russian space probe became stuck in orbit Wednesday after an equipment failure, raising fears that it could come crashing down and spill tons of highly toxic fuel on Earth unless engineers can steer it back to its flight path.
The spacecraft was headed for one of Mars’ two moons when it de-veloped technical problems.
United States Defense Depart-ment officials are tracking it. Offi-cials at NASA in Washington figure it will be at least a week before the er-rant space probe falls back to Earth, if it does. The Russians are trying to get it back on course.
One independent U.S. expert on the Russian space program said the space-craft could become the most danger-ous man-made object ever to hit the planet. But those at the U.S. space agency and other space debris experts are far less worried. They believe the fuel will probably explode harmlessly in Earth’s upper atmosphere.
NASA chief orbital debris sci-entist Nicholas Johnson says the spacecraft’s orbit is already starting to degrade slightly.
“From the orbits we’re seeing from the U.S. Space Surveillance Network, it’s going to be a couple weeks before it comes in,” Johnson said Wednesday afternoon. “It’s not going to be that immediate.”
The unmanned $170 million Phobos-Grunt craft was success-fully launched by a Zenit-2 booster rocket just after midnight Moscow time Wednesday from the Baikonur Cosmodrome in Kazakhstan. It separated from the booster about 11 minutes later and was supposed to fire its engines twice to set out on its path toward Mars, but never did. The craft was aiming to get ground samples from Mars’ moon Phobos.
The mishap was the latest in a series of recent Russian failures that have raised concerns about the condition of the country’s space industries.
Federal Space Agency chief Vladimir Popovkin said neither of the two engine burns worked,
probably because the craft’s orien-tation system failed. He said engi-neers have three days to reset and fix the spacecraft’s computer pro-gram before its batteries die — but the space agency later said the probe’s orbit and its power sources could allow it to circle the Earth for about two weeks.
Russia’s news agencies cited space experts who offered wide-ly varying estimates of how long the craft could stay in orbit before crashing down — from five days to one month.
James Oberg, a NASA veteran who has written books on the Russian space program and who now works as a space consultant, said it’s still possible to regain control over the probe.
“This is not an impossible chal-lenge,” Oberg said in an email to The Associated Press. “Nothing ir-reversibly bad has happened, the full propellant load is still avail-able, and short-term ‘stay healthy’ maneuvers can be performed” like deploying the craft’s solar panels to boost its power.
Jorge Saenz / AP PhotoIn this Nov. 2 photo, distributed by Russian Roscosmos Space Agency, Russian space engineers work to prepare the unmanned Phobos-Grunt probe on the Baikonur Cosmodrome, Kazakhstan. The daring Russian mission to fly an unmanned probe to Phobos, a moon of Mars, and fly samples of its soil back to Earth was derailed by equipment failure on Wednesdayright after its launch.
Mars craft fails to leave Earth
[email protected] Independent Voice of UNM since 1895LoboOpinionLoboOpinion Thursday
November 10, 2011
Page
4
by Erik B. ErhardtDaily Lobo Guest Columnist
Presenting information in a way that clearly answers interesting questions is chal-lenging. Every plot has an implicit question (hypothe-sis) that it helps you answer. Therefore, it is important to align a visual display of in-formation with the intended interesting question(s). Col-laboration or consultation with a statistician can clari-fy interesting questions and lead to answers through ap-propriate data analysis.
Suicide was the topic of the front cover story in the Daily Lobo last � ursday. With the story, two pie charts dis-played average annual pro-portions of successful and unsuccessful suicides by method in New Mexico.
The successful pie chart answers this statement of conditional probability: “Given a successful suicide, what percentage used cer-tain methods?” A question I consider more interesting, however, reverses the condi-tioning: “Given an attempted suicide with a certain meth-od, what percentage were successful?” Furthermore, I want to know the overall frequency and percentage of each method attempted. How can we present the in-formation in a way that si-multaneously answers these questions?
The Suicide Prevention Resource Center (SPRC.org) maintains national and state suicide fact sheets, last up-dated September 2008, de-scribing “deaths by suicide, estimated hospitalized at-tempts, and data on medi-cal costs, work loss costs, gender, race/ethnicity, age and method of suicide.” The pie charts in Thursday’s Daily Lobo were reproduc-tions of those found on the New Mexico fact sheet. From
their summaries, below is the SPRC table for estimated mean frequencies by meth-od for successful and unsuc-cessful suicides.
Their question and pie charts consider percentag-es down columns. When the data are reduced to row per-centages for successful and unsuccessful attempts sepa-rately, you lose the relative frequency of attempts. The percentage of firearms suc-cesses (56 percent), for ex-ample, depends on all the other successful attempts. Because proportions for suc-cessful and unsuccessful at-tempts are separate, you can’t learn about how suc-cessful firearm attempts are.
There is a temporal pro-cess: a person first chooses a method, then makes an at-tempt and is either success-ful or not. The data display and questions should follow these temporal steps. The pie chart displays ignore this process.
My question and plot con-siders the temporal process of attempting suicide, con-sidering percentages across rows, including row total information. First, the rela-tive use of various methods is clear: almost two-thirds of attempts are by poisoning, and firearm and cut/pierce are each just above one-in-10. But even though attempts by firearms (12 percent) and cut/pierce (13 percent) are relatively rare, the success rates are extremely different (92 percent vs. 2 percent)! The plot has been sorted by the numbers of successes to emphasize the relative risk of the methods in terms of lives, information which is lost in the pie charts.
� e Agora Crisis Center (505-277-3013, 9 a.m. to midnight, every day) plays a critical role in our community, and our education as individuals around these
In the article “UNM condemns (un)Occupy at teach-in,” published Wednesday, student Donald Gluck called the (un)Occupy Albuquerque move-ment “un-American” and said protesters should no longer be allowed to organize on campus. Readers on DailyLobo.com responded:
by: Betty FryI am disappointed that the teach-in is a
venue for conservatives to scapegoat the pres-ident. I thought the teach-in would give us a history of de-regulation. Consumer protec-tion is the focus of the Occupy protests all over the country. What is un-American about that?
by: JDBoy, I wish I’d have been there to wit-
ness this travesty.You know what’s REALLY un-American?
Calling your fellow Americans un-American simply because you disagree with them — now THAT’S un-American, especially when you’re talking about the vast major-ity of your fellow citizens. Most of us find the hideous “conservative” agenda to be anti-human, pro-corporation and counter to the democratic ideals this country was founded upon.
I also take issue with these people call-ing themselves “conservatives”. They are anything but. These so-called conserva-tives are subversive, political ideologues and RADICALS of the highest order.
by: Gift of the BrainLook, the lefties clamor about democ-
racy while they protest for some unknown economic utopia where profitable banks and corporations voluntarily begin to pay higher wages and all but give money away. The protesters are feeling the restrictions that relative poverty imposes upon them; and their knee-jerk reaction is to blame money and the system (particularly those in the system who have a lot of money).
But this is a mistake! It is much truer to say that money is one of the greatest instru-ments of freedom ever invented by man. It is money in a society that opens up an as-tounding number of choices to the poor man or woman.
If we better understand that by dispos-ing or limiting economic incentives; more societal rewards are replaced by public dis-tinctions and privileges, public housing and free stuff. This means we would ap-proach giving up freedom and more close-ly resemble zoo animals, being cared for in a manner that someone else determines is best. The economic system, imperfect as it is, is still the only system that provides us with the most freedom.
LETTER SUBMISSION POLICY
Letters can be submitted to the Daily Lobo o� ce in Marron Hall or online at DailyLobo.com. � e Lobo reserves the right to edit letters for content and length. A name and phone number must accompany all letters. Anonymous letters or those with pseudonyms will not be published. Opinions expressed solely re� ect the views of the author and do not re� ect the opinions of Lobo employees.
EDITORIAL BOARD
Chris QuintanaEditor-in-chief
Elizabeth ClearyManaging editor
Chelsea ErvenNews editor
Get the full picture on NM suicides
FROM THE WEB
Original pie charts from last week’s Daily Lobo that show proportions of method, conditional on suicide attempt success.
issues can save someone. Using statistics and visualization to tell and understand the important story in the data can lead to improvements in strategies and resource allocation for treatment
and prevention.Erik B. Erhardt is an assistant
professor of statistics and is the UNM statistics and consulting clin-ic director. He can be reached at [email protected]
Improved visualization of average annual percentages and frequencies of NM suicides from 1999-2005 (sprc.org).
COLUMN
Thursday, November 10, 2011 / Page 5newsNew Mexico Daily lobo
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by Raphael G. SatterThe Associated Press
LONDON — Contradicted by key former executives and chal-lenged by his company’s ex-law-yers, James Murdoch is expected back for a second grilling in Brit-ain’s Parliament Thursday over the phone hacking scandal that has shaken his father’s media empire.
Although the senior News Corp. executive has long insisted he knew nothing of the culture of criminality whose exposure has been called “Britain’s Watergate,” mounting evidence suggests oth-erwise. One observer who follows the phone hacking scandal said Murdoch would be likely to have to make some kind of concession.
“What I expect to happen is that James will acknowledge that mis-takes have been made, probably even apologize to the committee,” said Paul Connew, a media com-mentator and former tabloid editor. He explained Murdoch might ac-knowledge that “perhaps he wasn’t as proactive as he should’ve been,” although he warned that there was a limit to how far any mea culpa could go.
“What I think he won’t do — can’t afford to do — is accept that he deliberately misled Parliament,” Connew said.
James Murdoch has repeatedly insisted that he was blindsided by the scandal at what was once his company’s most powerful tabloid.
Revelations that journalists rou-tinely intercepted the voicemails of public figures, including celeb-rities, politicians, police and even crime victims sent shock waves across the British establishment, forcing the closure of the News of the World and scuttling its parent
company’s multibillion-pound bid for full control of satellite broad-caster BSkyB.
Murdoch’s company long in-sisted that the practice had been limited to a single rogue journalist, royal editor Clive Goodman, who had been jailed for phone hacking several years earlier. But in dramat-ic testimony to parliamentarians on July 19, Murdoch acknowledged that had never been true.
“We — the company — had not been in full possession of the facts,” Murdoch told lawmakers. He add-ed that when he took over at News International, News Corp.’s British newspaper arm, “there was no rea-son at the time to believe that the issue of the voicemail interceptions was anything but a settled matter.”
He and his father blamed others for the lapse, with Rupert Murdoch saying he’d been betrayed by those he trusted.
Lawmakers were immediately skeptical of James Murdoch’s ex-planation, pointing to the fact that he personally signed off on a mas-sive settlement for phone hacking victim Gordon Taylor, a prominent sports figure who was given hun-dreds of thousands of pounds in compensation in return for staying mum about the deal.
The junior Murdoch would have had a motive to keep Taylor quiet, they argued. Taylor’s team had uncovered an email carrying transcripts of illegally intercepted voicemail messages written by a junior News of the World reporter and marked “for Neville,” an appar-ent reference to senior journalist Neville Thurlbeck.
Because it implicated others, the document blew a hole through the claim that only a rogue reporter had been involved in phone hacking.
In a performance described as cool and lawyerly, Murdoch de-nied knowing anything about the “for Neville” document when Tay-lor’s case was settled.
But since July 19 the credibil-ity of that denial has frayed under the weight of contradictory testi-mony from former executives and senior lawyers.
Former News International law-yer Jonathan Chapman said Mur-doch wasn’t telling the truth when he said he’d been kept in the dark by his underlings.
“Nobody kept Mr. James Mur-doch or any other News Interna-tional/News Corporation execu-tives from being in full possession of the facts,” Chapman wrote in a letter published on Aug. 16.
Former News International law-yer Tom Crone and former News of the World Editor Colin Myler also said Murdoch wasn’t telling the truth when he said he didn’t know about the “for Neville” email.
“I told him about the docu-ment,” Crone told lawmakers in a joint appearance with Myler on Sept. 6.
Murdoch’s assertions have also been called into question by re-spected outside lawyers Julian Pike and Michael Silverleaf, who advised his company on the Taylor settlement.
On Oct. 19 Pike sensationally claimed that he’d known for years that the company had been lying to the public about the extent of the scandal. Silverleaf ’s evidence, drafted in June 2008 and made public last week, was even more damning. It warned News Interna-tional that there was “overwhelm-ing evidence” that some of its most senior journalists had been in-volved in illegal practices.
Murdoch employees speak out
by Pedro ServinThe Associated Press
ASUNCION, Paraguay — Human rights investigators have found bones that probably belong to victims of Paraguay’s past dictatorship, but said Wednesday they have no money for the tests needed to identify them.
A government-funded indepen-dent group known as Truth and Jus-tice said it found new burial sites Tuesday at an anti-riot police bar-racks near the capital where prison-ers were illegally held under the dic-tatorship of Gen. Alfredo Stroessner, whose rule lasted from 1954 to 1989.
The remains of 12 bodies have now been found there since 2006, and the group says eight more bod-ies have been located elsewhere.
But rights activist Martin Alma-da said the groups cannot afford the DNA tests needed to identify them through comparisons with the
blood of relatives.“If there was a budget, the bones
could be identified,” said Almada, who directs the Museum of Horror, which displays tools and techniques of torture used under Stroessner.
He said investigations of torture centers and archives have deter-mined that at least 336 people were kidnapped and apparently killed by Stroessner’s security forces. “But now more complaints are appearing, and we could reach 1,000 ‘disappeared.’”
Stroessner’s government was one of several in South America that co-operated in hunting down and killing leftists during the 1970s and 1980s. Many abuses of that period are being investigated and prosecuted for the first time in countries such as Uru-guay and Argentina.
Stroessner was toppled in a 1989 military coup, but the regime’s allied Colorado Party held on to power until 2008 and still dominates Congress.
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Holiday BowlCollege Night Karaoke
9:30pm to 2:00am $20 gets 2 hours of bowling, Pitcher of
Beer, and Food
[email protected] Editor / Alexandra Swanberg The Independent Voice of UNM since 1895
ThursdayNovember 10, 2011
Page
6Culture Editor / Alexandra Swanberg
LoboThe Independent Voice of UNM since 1895The Independent Voice of UNM since 1895The Independent Voice of UNM since 1895The Independent Voice of UNM since 1895
With cold weather and the holiday season ap-proaching, now is the perfect time to learn how to knit. However, knitting can be much more ex-citing than making simple scarves and socks — � e Yarn Store at Nob Hill employee Fred White-man said she saw a crocheted version of the Great Barrier Reef. Knitters are also expanding to gra� ti, darning scarf-like strands of yarn onto bikes and stop signs around campus.
� e Daily Lobo is here to help keep you and your loved ones warm, as well as fashion forward (though we don’t endorse breaking the law) with a few basic instructions to start o� your knitting projects, whatever form they take.
� e � rst step is casting the � rst stitches onto the needle.
Materials needed: two knitting needles and a ball of yarn.
Step 1: Make a slip knot on one end of the yarn. Put one needle through the loop, and pull the long end of the yarn to tighten the loop around the needle. � is is your � rst cast-on stitch.
Step 2: Take the needle with the stitch in your left hand, and with your right hand push the second needle through the loop, making sure it is behind the � rst needle.
Step 3: Hold both needles in your left hand, and pull the long end of the string around the rear needle. Pull it taut. Maneuver the rear needle towards you, pulling the wrapped strand of yarn through the � rst stitch. Raise the needle in your right hand, so there is one loop on each needle.
Step 4: Push the left-hand needle into the middle of the loop on the right-hand needle,
and pull the right-hand needle out of the loop. You should now have two loops on the left-hand needle. Continue this process until you have as many stitches as you want.
Once you have � nished casting on, it’s time to start knitting. � e knit stitch is very similar to the casting-on stitch, so the hard part is over.
Step 5: Take your right-hand needle (emp-ty) and push it through the � rst cast-on loop be-hind the left-hand needle. Wind the long end of the yarn around the back of the rear needle counter-clockwise and pull it tight. Snag the strand with your right-hand needle, pulling it through the � rst cast-on stitch. Lift the � rst cast-on stitch onto the right needle.
Step 6: You should now have one stitch on the right-hand needle, and the rest still on the other needle. Continue this step with the next cast-on stitch, until all of the stitches are on your right-hand needle. � is is your � rst row.
Continue knitting rows until your product is as large as you would like. To detach the needle from the knitted piece, you have to cast-o� the stitches.
Step 7: If the knitted product is on your left-hand needle, knit two stitches onto the right-hand needle. Push the left-handed nee-dle through the bottom stitch on the right-hand needle, and pull it over the higher stitch on the right-hand needle. � en pull it o� the right-hand needle entirely.
Step 8: Knit another stitch, and continue the previous direction until there is only one stitch left. Take the stitch o� the needle, and pull the long end of the yarn through the stitch, pulling it tight.
Compiled with help from How-to-knit-guide.com. Visit the website for more photos, advanced steps, and patterns.
Colorful, tightly wound balls of wool yarn roll across a few scat-tered newspapers; knitting needles glint as they flash through the air.
The afternoon sun strikes the rough-hewn wood table, warm-ing the long planks. Laughing conversation flies fast as one elderly woman says, “Maybe it finally got through her head that I’m not go-ing to steal her husband.”
Stacked from floor to ceiling with skeins of wool in every color of the rainbow, employee Sophie Walker said The Yarn Store at Nob Hill is both a business and community knitting circle.
“A lot of this is casual and improvised,” Walker said. “If you come in and there’s a group in the front room, we didn’t tell them to be there. They just came in to sit and talk.”
Walker said the conversations range from idle gossip to spirited exchanges about politics and philosophy.
“It becomes a place where you can question your attitudes, ques-tion your opinions,” Walker said. “There are other people to educate you — lots of perspectives you’ve never encountered before.”
The Yarn Store is only one year old, but Walker said it quickly be-came one of the most popular handwork stores in Albuquerque.
The store’s walls are lined with knitting needles, handmade bags, spindles and supplies for making Colcha, a type of embroidery. Yarn prices range from $7 to $40 per hank, and many are spun and dyed locally.
“It seems like everywhere in the world people are making yarn,” Walker said. “Knitting and crocheting and fiber arts is somewhere within the culture, but you don’t always know about it. It’s like an international art, so these are our New Mexican yarns.”
Knitters of all levels come through the store to shop or chat, and
Yarn art leads to multi-generational connections
The Yarn Storeat Nob Hill
120 Amherst Drive N.E.
TheYarnStoreatNobHill.com
Juan Labreche/ Daily LoboJanet Shepard sits at The Yarn Store at Nob Hill. Shepard, a regular at the store, said it is like a “little family.”
she said beginners advance quickly because everyone helps each other.
“An intermediate knitter might be really good at cabling because they like putting cables in their clothing, but they may have never knit a pair of socks, and they don’t know how to do a heel turn,” Walker said. “You move from beginner to intermediate really pretty quickly.”
Walker said she loves knitting because she has complete con-trol over the final product of a garment she wants to wear, but for employee Fred Whiteman, a UNM biology TA, it’s more about the process.
“I find it so soothing and meditative,” Whiteman said. “I come home from a crazy day of work, and I just put something on Hulu and knit the whole evening, I just totally decompress. It’s great.”
Yarn store regular Janet Shepherd said she knits there two to three times a week, and she loves the diverse groups of people and conversations.
“It’s a pretty good inter-generational group, which I just love,” Shephard said. “This is a cool area for that. A lot of kids come over from the university; there are a few kids who have been coming from one of the high schools. It’s a lot of fun, we even get some knitting done.”
No matter what type of craft the customers enjoy, Walker said the community is tight-knit. The knitters also stitch others into their community. The store started a program, “Hats for the Hood,” which collects donated, patron-made hats. It started with a couple of hats, but the group contributed so many hats that the original basket overflowed. Walker said the caps will be distributed to people along Central Avenue this winter.
“It’s a supportive community,” she said. “No one is obligated to take care of each other, but for some reason, you get that sort of thing with people who knit. They like taking care of each other.”
C mmunity
A
Employee Liz Foster winds a skein of yarn into a ball on the yarn ball winder for a customer. Customers can use the winder themselves, as well as other store amenities such as the kitchen, whenever they need to.
Juan Labreche Daily Lobo
Step-by-step guide to knitting for novicesStep 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Step 7:
Step 8:
Push the left-hand needle into the middle of the loop on the right-hand needle, middle of the loop on the right-hand needle,
Compiled with help from How-to-knit-guide.com. Visit the website for more photos, advanced steps, and patterns.
Compiled with help from How-to-knit-guide.com. Visit the website for more photos,
Colorful, tightly wound balls of wool yarn roll across a few scat-tered newspapers; knitting needles glint as they flash through the air.
The afternoon sun strikes the rough-hewn wood table, warm-ing the long planks. Laughing conversation flies fast as one elderly woman says, “Maybe it finally got through her head that I’m not go-ing to steal her husband.”
Stacked from floor to ceiling with skeins of wool in every color of the rainbow, employee Sophie Walker said The Yarn Store at Nob Hill is both a business and community knitting circle.
“A lot of this is casual and improvised,” Walker said. “If you come in and there’s a group in the front room, we didn’t tell them to be there. They just came in to sit and talk.”
Walker said the conversations range from idle gossip to spirited exchanges about politics and philosophy.
“It becomes a place where you can question your attitudes, ques-tion your opinions,” Walker said. “There are other people to educate you — lots of perspectives you’ve never encountered before.”
The Yarn Store is only one year old, but Walker said it quickly be-came one of the most popular handwork stores in Albuquerque.
The store’s walls are lined with knitting needles, handmade bags, spindles and supplies for making Colcha, a type of embroidery. Yarn prices range from $7 to $40 per hank, and many are spun and dyed locally.
“It seems like everywhere in the world people are making yarn,” Walker said. “Knitting and crocheting and fiber arts is somewhere within the culture, but you don’t always know about it. It’s like an international art, so these are our New Mexican yarns.”
Knitters of all levels come through the store to shop or chat, and
Yarn art leads to multi-generational connections
Janet Shepard sits at The Yarn Store at Nob Hill. Shepard, a regular at the store, said it is like a “little family.”
she said beginners advance quickly because everyone helps each other.
“An intermediate knitter might be really good at cabling because they like putting cables in their clothing, but they may have never knit a pair of socks, and they don’t know how to do a heel turn,” Walker said. “You move from beginner to intermediate really pretty quickly.”
Walker said she loves knitting because she has complete con-trol over the final product of a garment she wants to wear, but for employee Fred Whiteman, a UNM biology TA, it’s more about the process.
“I find it so soothing and meditative,” Whiteman said. “I come home from a crazy day of work, and I just put something on Hulu and knit the whole evening, I just totally decompress. It’s great.”
Yarn store regular Janet Shepherd said she knits there two to three times a week, and she loves the diverse groups of people and conversations.
“It’s a pretty good inter-generational group, which I just love,” Shephard said. “This is a cool area for that. A lot of kids come over from the university; there are a few kids who have been coming from one of the high schools. It’s a lot of fun, we even get some knitting done.”
No matter what type of craft the customers enjoy, Walker said the community is tight-knit. The knitters also stitch others into their community. The store started a program, “Hats for the Hood,” which collects donated, patron-made hats. It started with a couple of hats, but the group contributed so many hats that the original basket overflowed. Walker said the caps will be distributed to people along Central Avenue this winter.
“It’s a supportive community,” she said. “No one is obligated to take care of each other, but for some reason, you get that sort of thing with people who knit. They like taking care of each other.”
C mmunity
A
Employee Liz Foster winds a skein of yarn into a ball on the yarn ball winder for a customer. Customers can use the winder themselves, as well as
The Yarn Storeat Nob Hill
120 Amherst Drive N.E.
TheYarnStoreatNobHill.com
other store amenities such as the kitchen, whenever they need to.
Juan LabrecheDaily Lobo
Janet Shepard sits at The Yarn Store at Nob Hill. Shepard, a regular at the store, said it is like a “little family.” Juan LabrecheJuan Labreche/ Daily Lobo
Janet Shepard sits at The Yarn Store at Nob Hill. Shepard, a regular at the store, said it is like a “little family.”
she said beginners advance quickly because everyone helps each
“An intermediate knitter might be really good at cabling because they like putting cables in their clothing, but they may have never
Janet Shepard sits at The Yarn Store at Nob Hill. Shepard, a regular at the store, said it is like a “little family.”
Page 8 / Thursday, November 10, 2011 New Mexico Daily lobothe haps
Dirty Bourbon, Dance Hall & SaloonJadi Norris opening up for James
Wesley $5 Cover
Burt’s Tiki Lounge *Calling Morocco* *Wasteland
Inkorporated*
The Library Bar & GrillEXTENDED HAPPY HOUR 3pm-8pm
$3.50 U-Call-ItsHalf Priced Appetizers
DJ Justincredible spinning 10pm-2am!
Korean BBQ/Sushi and SakeOpen 11:30-2:30; 5-10
Imbibe$5 Jose Cuervo Margs + Happy Hour till 7pm: $2 Draft, $3 Well, $4 Wine,
$4 Long Island & $5 MartinisDJ 10pm
Maloney’sHappy Hour 3-7pm: $1 off drinks (exept bottled beer and features)
Patio Party 9pm to close: $5 Pucker Vodka Shots $6 Bombers.
Spotlight Specials: $4 off Smirnoff Flavors 10pm-Close.
Downtown Distillery$2.75 Jager
$4.75 Jager Bombs
Outpost Performance SpaceHillary Smith & HONEyhoUSe
7:30 pmR&B/gospel soulstress Hillary Smith
joins foces with blues/folk singer guitarist, Yvonne Perea, and country blues guitarist and vocalist, Mandy Buchanan—plus blues guitarist and
vocalist Chris Dracup opens
Saturday
bRgRHours of Operation:
11:00am-9:30pm
El MuseoPresented by
the National Institute of FLamenco~Yjastros~
with UNM Symphony Orchestra~Teo Morca~
8pm; National Hispanic Cultural Center
Dirty Bourbon, Dance Hall & SaloonJadi Norris Performing at 8:30pm
$3 cover starts at 7pm
Burt’s Tiki Lounge*A Double CD Release Party!* *The Kingdom (CD Release)* *Call It Art
(CD Release)* *Bodies of Evidence*
Korean BBQ/Sushi and SakeOpen 11:30-2:30; 5-10
The Library Bar & GrillOpen 11am for lunch!
DJ Justincredible spinning 10pm-2am!
ImbibeHappy Hour till 7pm: $2 Draft, $3 Well, $4 Wine, $4 Long Island & $5 Martinis
DJ 10pm
Maloney’sHappy Hour 3-7pm: $1 off drinks (exept bottled beer and features)
Patio Party 9pm to close: $5 Pucker Vodka Shots $6 Bombers.
DJ Kamo on the Patio 9:30pm-Close with Smirnoff Spotlight Specials
Spotlight Specials: $4 off Smirnoff Flavors 10pm-Close.
Downtown Distillery$2.75 Jager
$4.75 Jager Bombs
Sunday
Downtown DistilleryFree Pool
$2.75 Jager$4.75 Jager Bombs
Thursday, November 10, 2011 / Page 9New Mexico Daily lobo the haps
OUTPOST 210 YALE SE
Student Rush Tickets! $10 the night of the show available 5-10 minutes prior to showtime
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West Coast Swing Dance Lessons begins at 6:30pm
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w/Sailor Jerry & Stoli SpecialsGames start at 7pm & 9pm
Win a trip to Vegas for the World Series of PokerWINE DOWN
w/Tastings & Appetizers 6pmHappy Hour ALL DAY: $2 Draft, $3
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Korean BBQ/Sushi and SakeOpen 11:30-2:30; 5-9:30
Burt’s Tiki Lounge*Tiki Tuesdays!* *Jamie Kent and the
Options* *Ft. Wilson Riot* *$4 Tiki Drinks All Night*
The Library Bar & GrillHappy HOUR!!! Drink Specials
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w/FREE SubsHappy Hour ALL DAY: $2 Draft, $3 Well, $4 Wine, $4 Long Island & $5
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Tuesday
bRgRHours of Operation:
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Dirty Bourbon, Dance Hall & SaloonTwo-Step Dance Lessons starts at
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performing at 8:00pm$2 Tuesdays
$2 Cover, $2 well drinks, $2 wines, $2 domestic bottles, and $3.50 domestic
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The Library Bar & GrillNFL Sunday Ticket at The Library!
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bRgRHours of Operation:
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Korean BBQ/Sushi and SakeOpen 11:30-2:30; 5-9:30
Burt’s Tiki Lounge *Metal Monday* *Children of Nova *
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Page 10 / Thursday, November 10, 2011 New Mexico Daily loboculture
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CAMPUS EVENTSTaking Control of Healthcare Reform: Meeting the Needs of the Disability CommunityStarts at: 11:30amLocation: SUB, Scholar’s RoomDr. Dana Millen will discuss the national health care reform law that will enable New Mexico to address the issue of coverage and cost. Q&A after her discussion.
UNM ISI Fall Lecture Series themed Youth & RevolutionsStarts at: 12:30pmLocation: DSH, Rm 120“Youth and African Freedom Struggles,” Abosede George, Assistant Professor of History and Africana Studies, Barnard College, Columbia University.
ePublishing with InDesignStarts at: 2:00pmLocation: UNM Continuing EducationFor more information contact: Caroline Orcutt, Program Supervisor at (505) 277-6037 or visit http://dce.unm.edu/digital-arts.htm.
UNM ISI Fall Lecture SeriesStarts at: 4:00pmLocation: DSH, Rm 120“From Africa to Europe: French Muslims and Revolutions,” Hafid Gafaïti, Andrew Mellon Distinguished Professor, Horn Professor of Ro-mance Languages, Qualia Professor of French & Francophone Studies, Texas Tech University
WRC Film Series: Jane: An Abortion ServiceStarts at: 5:30pmLocation: Women’s Resource Center
All films are free and open to the public-coffee, tea, and popcorn will be provided. All descriptions from Women Make Movies, wmm.com.
Volleyball: Lobos vs. CowgirlsStarts at: 6:00pmLocation: Johnson CenterCheer on your Lobos as they take on the Cowgirls of the University of Wyoming. Student Admission is FREE! For more info visit GoLobos.com.Southwest Lecture with Jim RaileyStarts at: 7:00pmLocation: Hibben Center RM 105“Early Farming and the Fate of Archaic Hunter-Gatherers in the Albuquerque Basin.” Jim Railey discusses co-existence of mobile hunter-gatherers and early farmers. (Free)
Changeling the LostStarts at: 8:00pmLocation: SUB, Santa Ana A&BPlay a character as part of White Wolf Pub-lishing’s ongoing official worldwide chronicle.Please call Marco at 505 453 7825 for infor-mation/confirmation.
COMMUNITY EVENTSYjastros & UNM Symphony Orchestra present “El Museo”Starts at: 7:00pmLocation: National Hispanic Cultural CenterEl Museo’s protagonist, played by Teo Morca, enlivens works of art through his imagina-tion, exploring the delicate thread that weaves through reality, bordering on fantasy.
LOBO LIFEDAILY LOBOnew mexico
Event Calendarfor November 10, 2011
Planning your day has never been easier!Placing an event in the
Lobo Life calendar:1. Go to www.dailylobo.com
2. Click on “Events” link near the top of the page.
3. Click on “Submit an Event Listing” on the right side of
the page.
4. Type in the event infor-mation and submit!
...DID YOUR CHOICE ACHIEVE THE COVETED POSITION OF LO MEJOR?
Find out onDecember 5
ONLY IN THEONLY IN THEnew mexicoDAILY LOBO
Find out on
LO MEJOR
by Mae AndersonThe Associated Press
NEW YORK — Everyone wants flawless skin, flat abs and a fab rear, but men don’t always admit it.
Companies that sell prod-ucts promising to help guys lose weight, conceal bloat and en-hance skin have to walk a fine line between men’s vanity and mas-culinity. But how do you mar-ket moisturizer to the Marlboro Man?
Dove plays the theme song to the 1930s TV western “The Lone Ranger” and compares guys’ skin with cowhide in commercials for its men’s shower gel. Weight Watchers uses TV spots with trimmed-down singer Jennifer Hudson to market to women, but opts for ‘average Joes’ talking about drinking beer and grilling meat in ads for its weight loss program for men. Dr Pepper is more overt in ads for its diet soda targeted toward men with the tagline: “It’s not for women.”
The ads come as guys are succumbing to growing pressure to suck in their guts and hide their blemishes. In one of the biggest signs that men are more image-conscious, the number of chemical peels, laser hair removal and other cosmetic procedures for men is up 45 percent since 2000, according to the American Society of Plastic Surgeons.
“Back in the day, guys cared more about working hard and providing than having a hairy chest or a beer belly,” said Brian McCarthy, 32, a Philadelphian who works out regularly and uses hair pomade. “Guys worry more about their appearance than they used to.”
Fashion and pop culture have a lot to do with the change. The ultra-slim silhouette and skinny jeans that hit the high-fashion world several years ago have in-filtrated men’s departments in mainstream stores like Banana Republic and Old Navy. And be-cause of social media websites like Facebook and Twitter, men constantly are confronted with photos of fit male celebs, like singer Justin Timberlake and ac-tor Will Smith.
The United States’ economic downturn even plays a role. With unemployment around 9 percent, men looking for a job have to make sure their look is as polished as their resume. “The better you look, the more you’re going to earn,” said Deborah Mitchell, executive director for the Center for Brand and Product Management at the University of Wisconsin School of Business. “Men are increasingly thinking
‘Wow, I need to look good or look young.’”
That doesn’t mean men want the whole world to know.
Dove officials had that in mind when they launched a line of shower gels for men. The brand, a unit of Unilever, had been synony-mous with women since the 1950s. But when Dove rolled out the Men+Care line of lighter-scented shower gels, it used a more “man-ly” approach to marketing.
The “Manthem,” which was launched during the Super Bowl in 2010, showed a man’s journey through life from conception to age 30. In another ad, the theme music for “The Lone Ranger” plays as a deep male voice urges men to use Dove shower gel to moistur-ize their “man hide,” which it says dries out like cowhide. Then, the voiceover implores men to not be bashful: “Be comfortable in your own skin.”
Rob Candelino, Unilever’s marketing director for person-al wash in the United States, de-clined to give sales figures for the Men+Care line, but said the cam-paign has exceeded expectations.
Before seeing ads for the Men+Care line, James Harris, 32, wouldn’t dare use his girlfriend’s Dove soap. But since seeing one of the ads during a Yankees base-ball game in April, he has become a loyal user of the brand. “If it’s for men, I’ll use it,” says the student who lives in Birmingham, Ala. “If it’s for women, I won’t.”
Weight Watchers found that men respond better to ‘real’ men — rather than women or celebs — in ads for its weight loss pro-gram. In April, it launched its first national campaign targeting men using ordinary fellas talking about its online “cheat sheets” that give tips on the healthiest ways to en-joy beer and grilled meats.
“Losing weight clicked for me when I realized that Weight Watchers online was for guys, too,” one man says in the ads. “It’s not all rainbows and lollipops.”
Another recalls his friends teasing him about being on the program: “I go, ‘Really? I look a lot better than you right now.’”
During the first five weeks of the campaign, the percentage of men using Weight Watchers on-line rose from about 8 percent to 15 percent of all users. The com-pany plans a new campaign early next year.
Cheryl Callan, chief marketing officer at Weight Watchers, said you have to market to men and women differently. For example, she says “men will not use the word ‘diet.’”
Many men also won’t use the word ‘girdle.’ So Spanx, which sells girdle-like products to slim physiques, made some changes when it launched its men’s line last year. To market its “compres-sion shirt,” which is designed to make a man’s chest look firmer, the company tweaked its pack-aging and website. Both feature a macho, superhero-like char-acter named Blake to convey the idea that men can “do anything” and feel “powerful” while wearing Spanx.
“Men’s psyches are different than women’s,” says Laurie Ann Goldman, Spanx CEO. “Men want to feel powerful and strong; Wom-en want to feel smart and choice-ful.”
As for whether the name is a deterrent for men? Sales of Spanx for Men are about 40 per-cent higher than the company ex-pected, Goldman said, although she declined to give figures. “We found if you could take a couple of inches off a man’s waist and tighten his torso, he would be fine calling it Spanx,” she says.
But sometimes marketing to men winds up irking the opposite sex.
After research showed that men think drinking diet soda is “girly,” Dr Pepper Snapple Group went out of its way to exclude women in marketing for its Dr Pepper Ten 10-calorie soda aimed at men. Ads for the “It’s not for women” campaign, which was rolled out earlier this month, show men in a fake action movie drinking Dr Pepper Ten. There’s also a “men only” Facebook page that features a game that allows guys to take target practice at lipstick and high heels. If you’re listed as female on Facebook, you can’t play.
Officials say the campaign has been well-received, but an online petition to stop what critics say is “sexist” marketing lists more than 1,600 signatures.
Despite the controversy, Leslie Vesper, Dr Pepper’s brand man-ager, says “The vast majority of our consumers get the joke.”
Men want to feel pretty, too
“Men’s psyches are different than
women’s...Men want to feel powerful and strong; Women want
to feel smart and choice-ful.”
~ Laurie Ann GoldmanSpanx CEO
Thursday, November 10, 2011 / Page 11New Mexico Daily lobo
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Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis
FOR RELEASE NOVEMBER 10, 2011
ACROSS1 Gaucho’s
weapon5 What two
lanterns in theOld North Churchsignified
10 Shenanigan14 “Paradise Lost”
setting15 Assessed16 Holder of small
tools17 Symbolic gifts19 José’s hand20 Like some ink
option, and a hintto the puzzletheme in 17-, 22-,35- and 45-Across
58 Soprano TeKanawa
59 Gets zero mpg60 First name in bike
stunts61 Fall runner’s goal,
perhaps62 Requirements63 Take it easy
DOWN1 Whack2 Glade target
3 “Hello, Dolly!”surname
4 Part of a bestman’s toast,maybe
5 Josh of “TrueGrit” (2010)
6 ComedianSmirnoff
7 Cordwoodmeasure
8 Bard’s nightfall9 Many pop-ups
10 Madagascarmammals
11 Asteroids maker12 Syntax problem13 Newsstand booth18 When said three
times, a WWIIfilm
21 Order from onhigh
23 Valuable stash24 Tony’s cousin25 Bandy words26 It’s five before
Foxtrot27 Light-headed
insect?30 Railroad switch31 Smidgen32 Indigo dye source33 Styled after
34 Whizzes36 “The Canterbury
Tales” estatemanager
37 Gin flavoring38 Quick look42 Dipstick43 Door to the street44 Brusque45 Kisses and then
some46 Kate’s TV
roommate
47 Regal topper48 Frère de la mère49 Blunt, as truth52 “Houston, __ had
a problem” 53 Nice warm
times54 Dimbulb56 Verb associated
with blame57 Neruda’s “__ to
CongerChowder”
Wednesday’s Puzzle SolvedBy Bill Thompson 11/10/11
(c)2011 Tribune Media Services, Inc. 11/10/11
dailysudoku
dailycrosswordDilbert
Solution to yesterday’s problemLevel 1 2 3 4
Page 12 / Thursday, November 10, 2011 New Mexico Daily lobo
Announcements
NOT IN CRISIS? In Crisis? Agora listens about anything. 277-3013. www.agoracares.com
PLEASE JOIN US in chartering the UNM Campus Civitan club! Community service club for UNM. Friday, Nov. 11th, 5-6pm. SUB Isleta Room. Bring a friend. Free refreshments! For more in- formation: [email protected] or Tony Cook @ [email protected]
STUDENT PUBLICATIONS BOARD meeting November 11th 2011 @ 3pm in Marron Hall Rm 131.
Lost and Found
LOST WHITE RING. Lost 11/2/11 be- tween Redondo Village and the Engi- neering building. If found call 425-786- 8756 or email [email protected]
Services
$100 GIFT CERTIFICATES for local, li- censed, in-shop tattoo artist. Will pro- vide more info including samples of work. Text 505-269-0606.
TUTORING - ALL AGES, most subjects. Experienced Ph.D. 265-7799.
PAPER DUE? FORMER UNM instruc- tor, Ph.D., English, published, can help. 254-9615. MasterCard/ VISA.
STATE FARM INSURANCE Near UNM. 3712 Central SE. Student Discounts. 232-2886. www.mikevolk.net
MATHEMATICS, STATISTICS TUTOR. Billy Brown PhD. College and [email protected], 401-8139.
TYPING- ANY SUBJECT, including te- chinical. Word Center, 512 Yale SE 842- 9800.
BLOCK TO UNM. Large. Clean. Gated. 1BDRM. $600/mo. Includes utilities. No pets. Move in special. 255-2685.
CLEAN, QUIET, AFFORDABLE, 2BDRM $750/mo utilities included. 3 blocks to UNM, no pets. Move in spe- cial. 262-0433.
UNM NORTH CAMPUS- 1BDRM $515/mo. Clean, quiet, remodeled. No pets allowed. Move in special! 573-7839.
FREE UNM PARKING. 1BDRM, clean, quiet. Nob Hill. Starting at $490/mo. No pets. Move-in special. 366-8391.
FEMALE WANTED FOR Lobo Village! Free rent for November! Great deal! [email protected]
LIVE ON THE EDGE... of downtown. 1BDRM all utilities included, parking, laundry, gated. $580/mo. 802 Gold SW. 577-4730 or call Greg at 305-975-0908. Across from (Silver Ave) Flying Star.
NEAR UNM/ CNM. Large 1BDRM, fur- nished, utilities included. Clean, quiet, no pets please. $505/mo +$175dd. Ci- bola Realty Services: 792-4162.
UNM/CNM STUDIOS, 1BDRM, 2BDRMS, 3BDRMS, and 4BDRMS. William H. Cornelius, Real Estate Con- sultant: 243-2229.
4 BLOCKS UNM. 415 Vassar Village SE. 1BDRM. Secured, gated, rose gar- den. $500/mo + electric and gas. 839- 0874, 266-7422.
LOBO VILLAGE APARTMENT available December 1st. $499/mo. +share of elec- tricity. Call Sami 505-670-3259 after 11AM.
Houses For Rent3BDRM, W/D, BASEMENT, lots of park- ing. $1000/mo + $400 deposit. Does not include gas or electric. 2 blocks from UNM. 881-3540.
NEAR DOWNTOWN AND UNM. 2 Bed- room - 2 Bathroom. $800/mo. 915 Wal- ter St. SE #A, Albuquerque, NM 87102. Available 12/01/11. Call 872-8937.
WHY RENT? FIRST time home buyers $500 down through MFA call John 450- 2878. Thomson Real Estate.
Rooms For Rent
ROOMMATE WANTED, PREFERABLY female, for condo close to UNM cam- pus. $400/mo +utilities. Call 915-422- 4814 for more info.
LOBO VILLAGE ROOM available 12/1, female student sophomore or older wanted. Contact Margo at 505-659- 8015 for tour and more information.
LARGE ROOM WITH separate entry. Own bathroom. Available now. Respon- sible female graduate student pre- ferred. North Valley. $500/mo. NS, no drugs, dogs okay. Call 505-699-2207.
LOBO VILLAGE ROOM available at end of semester. Female only. Sophomore or older. Contact Ally if interested 505-401-7682.
ROOMMATE WANTED. 2BDRM, 1006 MLK NE, $295/mo, shared utilities. $150 DD, drug free, ideally 21 or older. Credit check at $15. 903-2863.
3BDRM HOUSE LOOKING for female roommate. House shared with two other females, shared bathroom, rent is $520, utilities included, plenty of park- ing. 505-310-1529.
SPRING SEMESTER AT Lobo Village, females only. $499/mo +electricity, available 1/1. Contact Megan at 913-209-9362.
FULLY FURNISHED ROOM at Lobo Vil- lage availible late 1/12 Female only. Call Julie 505-804-9695 for further de- tails & tour.
FULLY FURNISHED, NEAR north cam- pus. $410/mo. High speed Internet, 1/4 utilities. Pictures available. Gated com- munity. Access I-40 & I-25. [email protected]
ROOMMATE WANTED. 3BDRM 1.5BA. 1 mile from UNM. Utilities, internet, and cable included. No pets. $435/mo. 505- 974-7476.
SHARE GREAT HOUSE. Gay friendly. Close to bus stop. $500/mo +1/2 utili- ties gets you 2BDRMS, living room, BA. Share kitchen and laundry. 884-4739. Availible December.
QUIET, FEMALE STUDENT seeking room now through Dec 14. $350/mo. 407-557-0678.
Bikes/Cycles2003 HONDA REBEL CMX250. Black, 9.5K miles. $1500obo. Call or text 505- 217-8326.
For Sale1968 FORD MUSTANG white, runs well, 4barrel carburetor, v8, new starter, bat- tery & tires. $10,000obo. Call Sam 505-916-7064.
KIDS TOYS FOR Christmas. Step 2 roller coaster, clubhouse climber, pink toddle tune coupe and sweetheart play- house. Imaginarium train table, dora sounds doll house. 433-8999.
Vehicles For Sale
2009 HONDA REBEL 250. Royal Blue. Only 3600mi. Asking $3500obo, in- cludes free dealer servicing through 6/12. 505-312-7601.
Child Care
UNM FACULTY MEMBER looking for occasional babysitter (nonsmoker with own transportation) for two children. Please send resume and references to [email protected].
Jobs Off Campus
THE GREAT ACADEMY is a high per- forming Public Charter High School looking for college students to fill PAIDINTERNSHIPS in our 4 SMART Labs asap. Positions are flexible, and will work around your busy schedules. Seeking students who are majoring in: Business/ Marketing, Science/ Engi- neering, Audio & Visual Production, & Health/ Education. Please send Cover Letters & Resumes to mhaug@thegreat academy.org For more information visit,www.thegreatacademy.org
EARN $1000-$3200 A month to drive our brand new cars with ads. www.FreeCarJobs.com
HELLO COLLEGE STUDENT! Are you looking for a fun PT or weekend only job? Look no further. Kids Quest Hourly Child Care seeks qualified candidates for teammate positions at its Route 66 Casino location in Albuquerque. Quali- fied candidates must enjoy working with children, be positive, energetic, and flex- ible. Please apply online at kidsquest. com
TALIN IS NOW hiring for seafood depart- ment, cashier, tea bar, and produce de- partment. Apply online at talinmarket. com or pick up application at 88 Louisiana Blvd SE.
TALIN IS LOOKING for store supervi- sor. Retail experience and leadership skills required. Please apply at talinmar ket.com or pick up application at 88 Louisiana Blvd SE.
LOOKING FOR EMPLOYEES? Advertise to prospective UNM student employees here by calling 505-277-5656 M-F 8:00 am- 5:00 pm or emailing [email protected]
UNM STUDENT NEEDED with carpentry skills to help construct office wall with pocket door/ small window. Call 508- 6025.
TALIN MARKET IS looking for morning stocker. Hours from 6am- 10am Mon- day-Friday. Starting pay at $9/hr. Please apply online at talinmarket.com or pick up application at 88 Louisiana Blvd SE.
CLASSROOM ASSISTANT NEEDED. Must be available everyday. Monday through Friday mornings and after- noons. Montessori experience helpful, will train. PREFER STUDENTS EN- ROLLED IN EDUCATION PROGRAM or 45hrs CDC required. Send info to: 11216 Phoenix Ave. NE, ABQ NM 87112. admin@academymontes sorischool.org 299-3200.
BEEPS IN NOB Hill Shopping Center. Seasonal PT help wanted. MOST shift hours 11-3:30, must be available through 12/24, retail experience pre- ferred. Apply in person.
!!!BARTENDING!!!: $300/DAY potential. No experience necessary, training avail- able. 1-800-965-6520ext.100.
VolunteersUNM IS LOOKING for adult women with asthma for asthma research study. If you are interested in finding out more about this study, please contact Teresa at [email protected] or 269- 1074 (HRRC 09-330).
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CLASSIFIED INDEX
Find your way around the Daily Lobo ClassifiedsAnnouncements
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Health and WellnessLooking for YouLost and Found
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To learn more about this clinical research study, and to see if you may be eligible to participate:
Jessica with Albuquerque Clinical Trials 505-224-7407 ext. 222TroubleFindingRelief.com
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