BrigadierBrigadierNM4210NM4210 Final PresentationFinal Presentation

Low-fidelity PrototypeLow-fidelity Prototype

““Medium-fidelity” PrototypeMedium-fidelity” Prototype

Hi-fidelity PrototypeHi-fidelity Prototype

UX Evaluation MethodologyUX Evaluation Methodology

Emotional Reaction Emotional Reaction Questionnaire/SurveyQuestionnaire/Survey

Two dimensions - Two dimensions - Pleasantness Pleasantness and and ActivationActivation

Russell’s Russell’s Circumplex of Circumplex of EmotionsEmotions

Interpretation Interpretation of resultsof results

Laddering Laddering forfor unexpected unexpected findingsfindings

Survey QuestionsSurvey Questions

1.1. I am I am curiouscurious about what the website has to offer about what the website has to offer

2.2. I am I am inspiredinspired to find out what the website has to offer to find out what the website has to offer

3.3. I am I am pleasantly surprisedpleasantly surprised at the website design at the website design

4.4. I am I am satisfiedsatisfied with the website design with the website design

5.5. I am I am boredbored with the website design with the website design

6.6. I am I am fascinatedfascinated with the website design with the website design

7.7. I am I am admiringadmiring the website design the website design

8.8. I am I am annoyedannoyed with the website design with the website design

9.9. I am I am eagereager to find out what the website has to offer to find out what the website has to offer

Survey QuestionsSurvey Questions

10.10. I am I am astonishedastonished at the website design at the website design

11.11. I feel I feel disgusteddisgusted at the website design at the website design

12.12. I am I am irritatedirritated by the website design by the website design

13.13. I am I am disappointeddisappointed with the website design with the website design

14.14. I am I am joyfuljoyful to find out what the website has to offer to find out what the website has to offer

15.15. It is It is desiringdesiring for me to find out what the website has to offer for me to find out what the website has to offer

16.16. I am I am amusedamused at the website design at the website design

17.17. I am I am dissatisfieddissatisfied with the website design with the website design

18.18. I am I am amazedamazed at the website design at the website design

Survey Results - ISurvey Results - IStrongly DisagreeStrongly Disagree DisagreeDisagree NeutralNeutral AgreeAgree Strongly AgreeStrongly Agree

Pleasant ExcitedPleasant Excited

InspiringInspiring 11 55 99 99 11

DesiringDesiring 00 88 77 1010 00

Unpleasant CalmUnpleasant Calm BoredBored 11 1111 55 88 00

Pleasant AveragePleasant Average

Pleasantly Pleasantly SurprisedSurprised 11 33 1111 77 33

FascinatedFascinated 11 88 99 55 00

AmusedAmused 22 99 1111 33 00

AdmiringAdmiring 11 99 99 55 11

JoyfulJoyful 22 44 1010 99 00

Unpleasant Unpleasant AverageAverage

DisappointedDisappointed 11 1616 77 11 00

DissatisfiedDissatisfied 22 1818 44 11 00

Survey Results - IISurvey Results - II

Strongly DisagreeStrongly Disagree DisagreeDisagree NeutralNeutral AgreeAgree Strongly AgreeStrongly Agree

Pleasant CalmPleasant Calm SatisfiedSatisfied 00 33 77 1313 22

Unpleasant Unpleasant ExcitedExcited

IrritatedIrritated 33 1919 33 00 00

DisgustedDisgusted 33 1919 33 00 00

AnnoyedAnnoyed 55 1212 88 00 00

Neutral ExcitedNeutral Excited

CuriousCurious 00 55 88 1010 22

AmazedAmazed 33 66 1212 44 00

AstonishedAstonished 11 99 1111 33 11

EagerEager 11 33 1010 99 22

Emotion ScoresEmotion ScoresEmotionEmotion ScoreScore

InspiredInspired 2.962.96

DesiringDesiring 3.083.08

BoredBored 2.802.80

Pleasantly SurprisedPleasantly Surprised 2.272.27

FascinatedFascinated 2.562.56

AmusedAmused 2.602.60

AdmiringAdmiring 2.642.64

JoyfulJoyful 3.043.04

DisappointedDisappointed 2.322.32

EmotionEmotion ScoreScore

DissatisfiedDissatisfied 2.162.16

SatisfiedSatisfied 3.163.16

IrritatedIrritated 2.002.00

DisgustedDisgusted 2.002.00

AnnoyedAnnoyed 2.122.12

CuriousCurious 2.962.96

AmazedAmazed 2.682.68

AstonishedAstonished 2.562.56

EagerEager 2.922.92

N = 25, Max score = 5.00N = 25, Max score = 5.00

Circumplex of EmotionsCircumplex of Emotions

56%56%

60%60%

54%54%

63%63%56%56%

45%45%

41%41%

FindingsFindings

Our website was rated both Our website was rated both PositivelyPositively and and NegativelyNegatively

Generally pleasantGenerally pleasant

ButBut BORING/CALM BORING/CALM

Unable to infer the reason(s) Unable to infer the reason(s) from the Circumplex of from the Circumplex of Emotions for such ratingEmotions for such rating

Requires further research Requires further research through through ladderingladdering

Laddering - Participant 1Laddering - Participant 11.1. Please tell me something Please tell me something

you don’t like about the you don’t like about the website.website.

2.2. The “Latest Promotion” The “Latest Promotion” looks not so good.looks not so good.

3.3. What don’t you like about What don’t you like about the look?the look?

4.4. I don’t like the writing.I don’t like the writing.

5.5. Why is the look of the writing Why is the look of the writing important to you?important to you?

6.6. I don’t like the latest I don’t like the latest promotion thing because it promotion thing because it moves and distracts me.moves and distracts me.

7.7. Why is distraction a bad Why is distraction a bad thing?thing?

8.8. I cannot focus on the I cannot focus on the content.content.

9.9. Why is focusing on content Why is focusing on content important to you?important to you?

10.10. Haha.Haha.

Laddering - Participant 2Laddering - Participant 21.1. Please tell me something you Please tell me something you

don’t like about the website.don’t like about the website.

2.2. When I choose the menu, I don’t When I choose the menu, I don’t like the links.like the links.

3.3. What don’t you like about the What don’t you like about the links?links?

4.4. They are blue and pink. I think They are blue and pink. I think they should have some green they should have some green colour.colour.

5.5. Why is blue and pink a bad Why is blue and pink a bad thing?thing?

6.6. It is not bad, just does not fit into It is not bad, just does not fit into the colour scheme.the colour scheme.

7.7. Why is it important to fit into the Why is it important to fit into the colour scheme?colour scheme?

8.8. Because I think the webpage Because I think the webpage should have a consistent look.should have a consistent look.

9.9. Why is it important to have a Why is it important to have a consistent look?consistent look?

10.10. For aesthetic reasons.For aesthetic reasons.

11.11. Why is aesthetics important?Why is aesthetics important?

12.12. Because it looks nice.Because it looks nice.

13.13. Why is it important to look nice?Why is it important to look nice?

14.14. Dunno.Dunno.

Room for ImprovementsRoom for Improvements

• Improve the consistency of website (look and feel)Improve the consistency of website (look and feel)

• Reduce distractionsReduce distractions

• Add more animations or military pictures to make the Add more animations or military pictures to make the website more excitingwebsite more exciting

QuestionsQuestions

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The EndThe EndPresented by:Presented by: Yi Arn, Weiye, Nilar, WeiweiYi Arn, Weiye, Nilar, Weiwei