COMCASTDIGITAL MARKETING STRATEGY

ERIKA SCHNEEBERGER

GOALS• Educate

• Differentiate

• Create Leads

APPROACH

TV ON YOUR OWN TIME

• Males and females

• Ages18-45

• Occupational

• Tech savvy

• Establishing households

TARGET MARKET

• Measurable marketing

CREATING LEADS

SOCIAL MEDIA

• Twitter

• #Xfinity

BUDGET STATISTICS

• 2013 - $311 million for internet marketing• 3% increase

BUDGET• $320 million Educate

Create Leads

Google Adwords

SUMMARY