1. 69% of all NME readers would be male, with the remaining31% being female. 69% of all male readers say they go to gigs and liveevents, and Only 31% of female readers say they do. The average age of an NME readers is24, NME readerswould be working full time with only 7% of NME readersworking part time But 29% of NME readers are still studying Total readership spends 532 on clothes per year 52% of each reader would on average spend 152 onfootwear per year The average reader would spend 2.4hours using the internetper day, which is almost 19hours per week! Spend 66 on DVDs per year 71% of readers agree that it is worth paying extra forquality goods, and that it is important to them to look welldressed Its important to them to look well

2. The masthead of this The skyline in this magazine is the same magazine is about the in every topic featured on the edition published.front cover. Showing anThe only difference emphasis on howbeing that the fontimportant this story is.colour varies when different colours areThe wide use of colour used throughout the throughout the cover magazine in general.would appeal to a It stays in the left younger audience, yet hand corner, so thatthe purple adds a sense it is easily seen on aof sophistication. store shelf.Although the subtle useThe main image has of the coloursbeen chosen as it though, prevents it fromrelated to the mainlooking tacky, as its notstory of theflorescent, and adds a magazine. I showsquirky feel. iconic figure, Jimi Hendrix, and uses The lead article iscolours that willfeatured in the maincatch the eye of thetitle of this edition. It reader. relates to theThere is no cover picture, as it is theline in thisname of the edition, as it is an artist, and is in a font anniversary special that is easy to and the most read, and contrastsimportant story is strongly with the featured already background colours 3. On the contentsTo make it morepage, the main articleinteresting, the layoutfeatured on the frontof the contents cover is no longerpage, is not liketaking up all the that, that you would room. It issee in a text book. Itfeatured, but it isdoesnt contain too small, andmuch text and it may significantly smallerbore readers, and alsothan other stories.contains a picture foreach heading. This will A page number is give the readers more given to eachinformation as to whatindividual story to interests them and make it easier towhat looks interesting.navigate your wayaround the magazine.The main story is thatThe contents of thisof an upcoming gig bymagazine is very the libertines. It shows different to the frontthe biggest picture on cover and the rest of the page, and is made the magazine. Mainlybigger, as it would because it is to give ahave been decided general idea of what the that it would be thewhole magazine will bething that would mostlike, and not just give appeal to the average the reader a taste ofreader. what one article will be like. 4. The pull quote forthis article is a quote from Jimi The standfirst is in Hendrix himself.a bigger font to the It related to therest of the image and it is a article, as itgreat way to grab introduces the someonesarticle.attention. The pull quote wouldgenerally have toThe text will relate to the have been article.written in away, so that theThe image relates language would to the article andappeal to theis like the image reader. It would featured on the not be overly front cover of the formal, and magazine. Itwould give shows Jimi with a opinions. cigarette in hishand, which would make him appear A drop cap hasmore cool, and hebeenis wearing clothesA by-line would normally be featured, alongused, showing thatthat would be verywith a picture of the journalist, but thisthe first letter of recognisable towould normally be included of the followingthe main article is someone who is apages continuing the story. larger than thefan of the artist.others