1

2

TABLE OF CONTENTS

03

04

05

06

14

15

Color Profile: Executed in Adobe Photoshop, this project represents how to select a color palette and use it to design a newsletter.

Stereotype Ad Campaign and Logo Design: The Ad was executed in Adobe Photoshop for a stereotype campaign. The Logo Design was executed in Adobe Illustrator where I created a logoype and logomark for a ficticious company.

Typography Ad: Executed in Adobe Photoshop, this project represents how to solely use type in designing ads for real events.

(4) Magazine Spreads: Each of the fouor spreads was executed using Adobe InDesign. This project represents how to design and format spreads for a magazine.

Data Charts: Executed in Adobe Illustrator and InDesign, this project demostrates how to design and format journalistic data.

Data Timeline: Executed in Adobe Illustrator and InDesign, this project represents how to demonstrate data over time.

*Note from the Editor: All photographs used in this portfolio were taken by me, Nastasha Monell. The photos used in the magazine spreads look pixelated on purpose, as they were given an instagram effect.

3

COLOR PROFILE

4

STEREOTYPE AD CAMPAIGNThe following ad was created in Adobe Pho-

toshop for a stereotype campaign where I chose a stereotype and created a campaign debunking it. Not only was choosing a ste-rotype difficult, but communicating the ste-reotype through photo was even harder. I also struggled with choosing the size of my image, initially it was smaller and encased around a black and red frame, until I blew it up to its current proportion. The next struggle was choosing the exact words to use. During the first round of revisions I had drawn emphasis to the good grades and geniuses, when I real-ized the emphasis should be around the joint and the type of people smoking it.

ADVERTISEMENT AND LOGO

LOGO DESIGN

5

TYPOGRAPHY AD

MiamiBy: Nastasha Monell

There are 10.5 million Hispanic households in the US and 35 million residents stated they spoke Spanish at home.

6

MAGAZINE SPREAD 1

Being a Hispanic myself and living in Miami, there is one month a year that everyone around Amer-

ica comes together to celebrate the joys of my culture. Hispanic Heritage Month is celebrated every September 15th - October 15th.

As of July 2008, 48.4 million people make up the Hispanic popula-tion in the United States, which con-tribute to 16% of the nation’s total population. It is projected that in 2050 the Hispanic population will contribute to 30% of the total population, sum-ming up to 132.8 million people. His-panics are the fastest growing minority in the U.S., and as of July 2008 1.4

million Hispanics have been added to the population.

There is without a doubt that the Hispanic population in the United States contributes to a major portion of the total population. A well-known melting pot, the Hispanic flavor is a predominant minority that is full of spice and spunk. The Hispanic mar-ket is huge, not only does it hold a great deal of buying power but seen from the facts above, they hold a large amount of selling power. Only by work-ing in unison with the Hispanic com-munity will we be able to flourish the complete Hispanic potential on U.S. territory.

Photo By: Nastasha MonellMiami Beach, FL

.7

u

In recent years EDM has blurred the lines between Pop and Dance music

as top DJs have been seen in a wide variety of mainstream events and performances. For example, just last year Deadmau5 was on the cover of Roll-ing Stones Magazine and played live at the Grammy’s with The Foo Fighters. Another

the EDM industry is quickly on the rise.

As EDM climbs the popularity charts, there’s a good amount of money getting pushed into the indus-try and, many of these DJs and producers are recipients of extreme-ly large paychecks. The grand majority of DJs receive the bulk of their money through gigs and shows;

EDM pioneer, David Guetta, is notorious for his collaborative work with mainstream pop artists like Chris Brown and Kelly Row-land. EDM trio, Swed-ish House Mafia sold out 20,000 seats in Madison Square Gar-den in a matter of nine minutes and Skrillex won three Grammy’s in 2012 alone. Needless to say

lAll Photos By: Nastasha MonellMiami FL

Ultra Music FestivalBy: Nastasha Monell

8

MAGAZINE SPREAD 2

ar

Tiesto receives a whopping $250,000 per show, according to concert data pro-viders Pollstar. Forbes released an article of the world’s highest paying DJs, and those top ten artists togeth-er rake in $125 million in the last year alone. According to the New York Times, EDM artists can receive $40,000 to $50,000

for licensing a song for single use in a network television show and $150,000 to $250,000 for one song in a film.

Miami has always been a hotspot for the EDM industry especially since it’s the host city for one of the largest EDM conventions in the US, Winter Music Conference (WMC).

WMC is a week-long electronic music con-vention held in Miami Beach every year in March that consists of a wide variety of events, award cer-emonies and parties. It began in the late 80’s has a three day conference hosting 90 dance music industry insiders and today, as it heads into its 28th year, WMC hosts over

45,000 attendees and conference delegates throughout the week. After 14 successful years of hosting such a ground breaking EDM event, Ultra Mu-sic Festival aims to set the bar even higher in 2013 with its an-nouncement of a two weekend long festival.Written By: Nastasha Monell

t

.9

Photos By: Nastasha MonellDominican Republic

10

MAGAZINE SPREAD 3

According to the Institute of Marketecol-ogy, sustainable agriculture is the pro-duction of food through natural means,

avoiding the use of pesticides and other inor-ganic fertilizers that may pollute and deplete the natural resources of the soil and water. The principal idea behind these types of practices is to leave zero impact on the environment.

At Estancia La Querencia, a cloud-forest organic farm located 25 kilometers west of Tropicalia, the concept of sustain-able agriculture is taken to the next level. This is a place where plants, animals and in-sects live in harmony with heavy rains and a humid micro-climate, resulting in one of the most astonishing, biologically diverse landscapes in the Dominican Republic.

While Estancia La Querencia is home to giant ferns and bromeliads, it also pro-duces organic fruits, vegetables and cacao; dozens of beehives pollinated by the benign Italian bee generate hundreds of gallons of honey annually; meanwhile, the farm’s 600 ree-range hens, lovingly known as the “Hap-py Happy” chicks for their hormone-free diet

Sustainable Agriculture

and cage-free life-style, lay 1,400 organic eggs per week! Finally, the nearly 260 heads of grass-fed cattle and horses enable the pro-duction of organic fertilizer and compost, which filter back into the cultivation process.

By: Nastasha Monell

.

11

Photos By: Nastasha MonellPuerto Rico

12

MAGAZINE SPREAD 4

The Nature Conservancy is a global con-servation organization aimed at saving and protecting the lands and waters around the world. In the Dominican Republic, The Nature Conservancy conducts scientific research to identify and protect key fish breeding sites, while also working with the community to help enforce environmental regulations and promote sustainable activities.

The Center for the Conservation and Eco-Development of the Samaná Bay and its Sur-roundings (CEBSE), is a Dominican non-profit organization whose mission is to promote conservation and sustainable use of the natu-ral and cultural resources of Samaná Bay and surrounding areas.

When admiring the pristine natural beauty of the Dominican Republic, let us not

forget that much of its splendor lies beneath surface, in the depths of the ocean. The Dominican Republic is home to some of the most beautiful and diverse underwater habi-tats in the world, and they require an active watch-dog, composed of government, civil society and private sector actors, all in an effort to stave off over-exploitation posed by the fishing, agriculture, tourism and develop-ment industries. Tropicalia has established relationships with several organizations in the Dominican Republic that lead formidable initiatives to protect, conserve and restore these underwater ecosystems:

Marine Life Conservation

Initiatives

By: Nastasha

Monell

13

istoc

k ph

oto

Degree recipients struggle to find jobs after college

Many graduates of journalism and mass communication programs historically

have ended their studies with at least one job offer or solid job prospect in hand. Of those leaving journalism and mass commu-nication programs in 2000, 82.4% reported being in that position (Chart 1). In 2007, before the current economic collapse that figure stood at 78.3%. The figure plunged to 61.9% two years later, and has recovered each year since. Of the graduates earning their bachelor’s degrees in journalism and mass communication in 2011, 72.5% report-ed a job offer or solid prospect on gradu-ation, up from 68.5% a year earlier. On av-erage, the 2011 graduate reported having 1.4 job offers or prospects in hand, up from the 1.2 average of a year ago. The gain is small, but statistically significant, that is, unlikely to be due to chance. But while the gain suggests the recovery started a year ago has continued, it also indicates the recovery has quite some distance to go to bring the labor market to its pre-collapse level. The percentage of graduates who looked for work and did not at least have an

interview declined to 4.4% from the 5.9% of a year earlier–a decline consistent with the expectation of continued market re-covery. But the gain is slight, and most of the even slight improvement is in the per-cent of graduates who managed to get a telephone interview. The percentage of graduates who were able to participate in an in-person job interview changed very little in 2011 over a year earlier. The 2011 bachelor’s degree recipients reported a full-time employment level of 62.2%.

Percent growth of Bachelor’s degree recipients with at least one job offer upon graduation from 2000 to 2011

Source: Annual Survey of Journalim & Mass Communication Graduates

Percent of interviews types by Bachelor’s degree recipients who

looked for work in 2011

By: Lee B Becker Tudor Vlad Konrad Calpin

Percent of Bachelor’s degree recipients and their corresponding

employment status in 2011

In SchoolNot Employed

Full-Time Part-Time

Journalism and Mass Communication students are affected by the economic collapse

At least one in-person interview

Only telephone interviews

No interviews

DATA CHARTS

DATA TIMELINE

istoc

k ph

oto

Company Profile

Advertisement

Mattel doesn’t play games with the stock market

Mattel, Inc. (Mattel) designs, manu-factures and markets a variety of toy

products worldwide which are sold to its customers and directly to consumers. Mat-tel’s portfolio of brands and products are grouped in categories, such as Mattel Girls & Boys Brands, including Barbie fashion dolls and accessories (Barbie), Polly Pocket, Little Mommy, Disney Classics, and Mon-ster High (collectively Other Girls Brands), Hot Wheels, Matchbox, and Tyco R/C ve-hicles and play sets, and CARS, Radica, Toy Story, Max Steel, WWE Wrestling, and Bat-man, and games and puzzles; Fisher-Price Brands-including Fisher-Price, Little People, BabyGear, Imaginext, and View-Master, Dora the Explorer, Go Diego Go!, Thomas and Friends, Mickey Mouse Clubhouse, Sing-a-ma-jigs, and See N Say, and Power Wheels, and American Girl Brands, includ-ing My American Girl, the historical collec-tion, and Bitty Baby. American Girl Brands products are sold directly to consumers via its catalogue, Website, and retail stores. Danish kroner ($4.04 billion) in 2012, ac-

cording to the company’s annual re-port, helping the 81-year-old operation pass Mattel Inc. (MAT) to become the world’s most-valuable toy manufacturer.

“Lego is on fire,” Gerrick Johnson, an analyst with BMO Capital Markets in New York, said in an e-mail. “It’s the world’s biggest toymaker in terms of net income, operating income and Ebitda. It had a 71 percent gross margin in its latest

results and is posting strong sales growth.”Lego is valued at $14.6 billion, based

on the average enterprise value-to-earn-ings before interest, tax, depreciation and amortization, enterprise value-to-sales and price-to- earnings multiples of competitors Mattel (MAT) and Hasbro Inc (HAS) (HAS)., according to data compiled by Bloomberg. Enterprise value is defined as market capi-talization plus total debt minus cash.

2008 2009 20132010 20122011

March 2013Mattel opens The Dreamhouse Experience

April 2011Mattel loses $88.5 million in Bratz Case

Mattel stock price fluctuations from 2008 to 2013

Source: Mattel Inc Stock Market Data, Bloomberg.

By: Bloomberg Market Data and News

The children of Kjeld Kirk Kristiansen, Denmark’s richest man -- Sofie Kirk Kiaer Kristiansen, Thomas Kirk Kristiansen, and Agnete Kirk Thinggaard -- hold a com-bined 37 percent economic interest in the company valued at more than $5.3 billion, according to the Bloomberg Billionaires Index. None have appeared individually on an international wealth ranking. The closely held company’s sales climbed to 23.4 billion

August 2012Mattel releases iPad game Apptivity

March 2010Mattel debut career Barbie dolls

March 2008Mattel CEO sells 1 million shares in stock

16

Nastasha Monell