No easy way to have Spontaneous Real-Time Interactions

No tool to ease into a new School, City, or

Country

Relevancy is a concern for social platforms

No more #FOMO of events happening

nearby

Problem

Solution

A hyperlocal messaging app that lets you communicate with people nearby through disappearing group chats.

Hyperlocal-The most relevant conversations-No more #FOMO

Ephemerality-Spontaneous interactions-Timely topics

Messaging App-Connects you to others-Immediate interaction and feedback

Market Validation

Daily Active Users

“Real Word-of-Mouth” reviews

53 Million 100 Million

People want spontaneous info about what’s going on nearby

Relevant, hyperlocal feedback

Immediate, Real-Time Information

Market Opportunity

$1.5B$1.2B - 2013$9B - 2017

Real-Time Mobile Location-based Ads

HyperlocalFoursquare $20M in Revenue

New Market OpportunityEphemerality

Snapchat offered $3-4B

Messaging App Revenue in 2013

Messaging AppWhatsapp Sold for $19B

Product Demo

Create a Yapp Join the Chat Start Yapping

Hyperlocal

Lasting Forever Ephemeral

Competition

Global

Business Model

Phase I: Promoted

Yapps

Phase II: Targeted

Promotions

• Charge by Time and Distance

• Partnerships with local establishments

• Filtering Conversations by Topics

• 1st Party Data Collection• What people are saying

and where• Custom Notifications

The Yapper Team

Experience: 1776, Miami Heat, Monumental Sports, Israel-Teacher

Roles: Leader

Justin Lichtenstaedter, CEOExperience: Deloitte, Asset Management, Whizard Stickers

Roles: Visionary

Rob Wyant, President

Experience: ServiceSource (Tech startup-IPO), Crocs, DC Mayor’s office, 930 Club

Roles: Realist

Dane Hinnen, COO

Experience: Saylo, Liquid Spill, Tesla, Freelance iOS Mobile developer

Roles: Builder

Anthony Agby, CTO

Product Market Fit

Minimum Viable Product

• 1,500 Beta Users• Customer Engagement• Voted DC’s Hottest

Showcasing Startup

• Promoted Yapps• New UI/UX• Up-vote System• Category Filters

Customer Feedback

Marketing Strategy

• Partnerships• Media• Cross Platforms• New markets

Projected Growth

Focus on User Growth

0 3 6 9 12 15 18 21 241,500

201,500

401,500

601,500

801,500

1,001,500

1,201,500

1,401,500 UsersCostRevenue

Months

Investment Ask and Future Expenses

• Product Development• User Growth & Engagement• Technical Infrastructure

Forecasted Operating Expenses

Seed(12 mo.)

Marketing $30,000

G&A Expenses & Rent $50,000

Tech Expenses $100,000

Wages, Taxes, Benefits $320,000

Total Expenses $500,000

Seed Round Funding

To Date• Bootstrapped $30K June, 2013• More than 10,000 hours worked

Chat Right Here, Right Now

Direct any inquiries to Justin at justin@getyapper.com

Follow us on twitter @YAPPERapp

Business Model (Promoted Yapps)

Year 2015 Description

$20.00 Promoted Yapp Avg. based on Frequency %

1 Ads purchased per Neighborhood per day

10 Neighborhoods per Market

10 Ads purchased per Market per day

3 Markets with ads

365 Days per Year

$219,000 Total Revenue from Promoted Yapp’s 2015

Competitive Landscape

Competition Patents & Revenue

0

1

2

3

4

5

6

7

8

1

43

3

4

7

32

1st Revenue $$$ 1st Patent Approved

Years Of

Operation