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Evolution of NokiaRubber Tiers

All Nokia models in a historical timeline

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Founded in 1865, by Fredrick Idestam in Finland as a paper manufacturing company

In 1920, Finnish Rubber works became a part of the company

In 1992, Finnish cable works join them All the 3 companies merged in 1996 to form the Nokia

Group In 1970, Nokia started taking an active interest in the

power and electronics businesses In 1987, consumer electronic became Nokia’s major

businesswww.StudsPlanet.com

Nokia created the mobile phone standard in 1981a and launched the first phone , Mobira cityman, in 1981

In 1991, the first GSM network was delivered to Radkilinia, a Finnish company

In 1922, Nokia 1011 – a precursor for all Nokia’s current GSM phones was introduced

The company focus on two core business: mobile phones and telecommunication networks

Between 1992 & 1996, the company exited from the rubber and cable businesses

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NOKIA In INDIA

Entered in 1994 Nokia 2110 – first ever GSM call Operating office – New Delhi, Mumbai, Kolkata,

Bangalore, Hyderabad, and Ahmadabad The Indian operations – handsets and network

infrastructure businesses R&D facility in Bangalore, Hyderabad and Mumbai 10th manufacturing facility in Chennai, USD 150

million, March 2006 and employs over 4100 people.www.StudsPlanet.com

Some first for Nokia in India 1995 – First mobile phone call made in India on a Nokia

phone on a Nokia network 1998 – Saare Jahaan Se Acchha, first Indian ringtone in a

Nokia 5110 2000 – First phone with Hindi Menu (Nokia 3210) 2002 – First Camera phone (Nokia 7650) 2003 – First Made for India phone, Nokia 1100 2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of

Nokia phones 2004 – First Wi-fi Phone- Nokia Communicator (N9500) 2005 – Local UI in additional local language 2006 – Nokia manufacturing plant in Chennai 2007 – First vernacular news portal

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INTE

RNAT

ION

AL

PRO

DU

CT L

IFE

CYCL

E

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The Morph concept

Nokia N- Series

Nokia E- series

Nokia Symbian series

Nokia 30 & 40 Serieswww.StudsPlanet.com

Time

Sale

s or

Pr

ofits

Growth

Maturity

Decline

Introduction

Sales curve

The Morph concept

Nokia E- series

Nokia Symbian & N- Series

Nokia 30 & 40 Series

The Product Life Cycle (International)

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Time

Sale

s or

Pr

ofits Growth

Maturity

Decline

Introduction

Sales curve

Nokia E- series

Nokia Symbian series

Nokia N- Series Nokia 30 & 40 Series

The Product Life Cycle (India)

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new product

inventor’s country

developing country

developed country

mature product

standardisedproduct

Sales

time

International Product Life Cycle

country where new product is launchedother advanced, high-income countrydeveloping, low-income country www.StudsPlanet.com

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Initial Hurdles

When Nokia entered India , telecom policies were not conducive for growth of mobile phone industry.

Tariffs levied on importing mobile phones were as high as 27%. Usage charges Rs.16 per minute, at these high rates, consumer

did not take to mobile phones. Competition from other powerful global players like Motorola,

Sony, Siemens, Ericson.

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Recent achievements & Recognition

Ranked 4th in the Most Trusted Brand -Survey by Brand Equity - 2007.

Ranked No1. MNC in India by Business World- 2007. Ranked No. 1 in the Consumer Durables in India in 2005-06. No. 1 telecom equipment vendor from 2004- 07. Asia’s most trusted brand in 2006 by the Media-Synovate survey. 'Brand of the Year' at CII Brand Summit in 2005. Golden Peacock Award 2004 for Nokia 1100, for most innovative

product in the telecom segment.

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Thank you

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