OVI MUSIC UNLIMITED

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n Pr

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al:

Objective

• Intent Nokia X6 with Ovi Music offers an unlimited collection of the latest music

• Marketing objectiveTo launch OVI Music as a unique, relevant & differentiated music service offering and strengthen Nokia’s music credentials.

• Communication objective (Measurable) .

a. Create Aspiration to have access to the service.

i. Variety – music across languages, Lables, genres

ii. Novelty – Single touch access to millions of songs which can be effortlessly downloaded

iii. Unlimited – download as many songs as you want – have the latest music at your fingertips

b. Drive traffic to http://music.ovi.com/in

Objective

\ BRAND INNOVATION CELL _B4U \ NOKIA OMU Campaign

Creative Idea !

Communication:Buying Nokia OMU makes you Music Millionaire

10:3

0 –

11:3

0 am

6 –

7 pm

Highest Viewership Bands

Music Genre

B4U musicYout

h Vi

ewer

ship

Tra

ffic

Acro

ss T

ime

Band

s

Planning Strategy !

B4U Music Channel V 9X M MTV Zoom0.000

0.010

0.020

0.030

0.040

0.050

Average Ad Tvr

Average Ad Tvr

Average of 4 weeks (wk18, wk19, wk20, wk21) ‘2010 , CS 15-24Source:

Planning Strategy !

Avg TVR of a Track on B4U* = .12 <lower side>

(approx 4 times B4U’s Ad TVR 3 times best in Genre )

If, Cost of exposure is taken as of 1/3 ad Spots

Creating Music Hour Property would fetch 12 times more Impact(that too clutter free)

*AVG of 4 Regular (contemporary) Time bands in the Day

hour

10:30 - 11:30 amand /or 6 - 7 pm

\ BRAND INNOVATION CELL _B4U \ NOKIA OMU Campaign

Proposed Solution

Exhibits of Campaign Execution

presents

\ BRAND INNOVATION CELL _B4U \ NOKIA OMU Campaign

Break Bumper

\ BRAND INNOVATION CELL _ \ V-DAY SPECIAL PROG

Song InfoAston

ShowBug

Buy Nokia X6 and be music rich

Captions Comments/ Info

download more than 4 million Tracks on Mobile n PC

Campaign Communicationin Show Bug

Graphic Ticker

\ BRAND INNOVATION CELL _ \ V-DAY SPECIAL PROGVisit htt p://music.ovi.com/in

Website Preview etc ..

Measurability

Mere paas X6 hai !Contest

< Watch Nokia Music Millionaire, look for the lucky song >< sms the unique code on the Song to 55555 >

< Win a Nokia X6 daily >

Dra

mati

c Fi

lmi P

rom

o to

be

shot

Lucky Song of the hour

SMS this CodeTo 55555

and win a X6 *

Varie

ty !

Note:

B4U music has lowest no. of repeatsacross all channelsFor Music millionaire hourwe will also play latest and all time International Hits

*we have rights for over 1200 international hits out of which 300+ are already with running karaoke

Cost

of

Cam

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n:

Cumulative Cost Of all DeliverablesFor 25 day during 1 month Activity

** would be INR xx Lacs + taxes **

\ BRAND INNOVATION CELL B4U

Thanks for your Attention .. !

Hariom Seth Brand Solution Manager B4U Networks

http://in.linkedin.com/in/shariom