nokia n sam

8/4/2019 nokia n sam

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Preface

In this era, where the technology is growing in a very faster speed and every positivechange is bringing new and enhanced features with them, the cellular phones

are at the very hot issue in this growing technology.

The technologies in these cellular/mobile phones are enhancing and developingday by day, including new features of entertainment, and multiple options likeimaging facilities, movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, bestand interacting featured technologies and also prefers these facilities in less cost.So, in this view, there is a very big and fast competition between manycompanies/manufacturers of cellular phones at the world level.

Samsung Group

THE SAMSUNG PHILOSOPHY

At Samsung, we follow a simple business philosophy: to devote our talent andtechnology to creating superior products and services that contribute to a betterglobal society.

Every day, our people bring this philosophy to life. Our leaders search for the brightesttalent from around the world, and give them the resources they need to be thebest at what they do. The result is that all of our productsfrom memory chipsthat help businesses store vital knowledge to mobile phones that connect peopleacross continents have the power to enrich lives. And thats what making abetter global society is all about.

OUR VALUES

We believe that living by strong values is the key to good business. At Samsung, arigorous code of conductand these core values are at the heart of every decisionwe make.
http://www.samsung.com/us/aboutsamsung/corporateprofile/download/SEC_Global_Code_of_Conduct_ENG__NEW.pdfhttp://www.samsung.com/us/aboutsamsung/corporateprofile/download/SEC_Global_Code_of_Conduct_ENG__NEW.pdf


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PEOPLE

Quite simply, a company is its people. At Samsung, were dedicated to giving ourpeople a wealth of opportunities to reach their full potential.

EXCELLENCE

Everything we do at Samsung is driven by an unyielding passion for excellenceandan unfaltering commitment to develop the best products and services on themarket.

CHANGE

In todays fast-paced global economy, change is constant and innovation is critical to acompanys survival. As we have done for 70 years, we set our sights on thefuture, anticipating market needs and demands so we can steer our companytoward long-term success.

INTEGRITY

Operating in an ethical way is the foundation of our business. Everything we do isguided by a moral compass that ensures fairness, respect for all stakeholders andcomplete transparency.


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CO-PROSPERITY

A business cannot be successful unless it creates prosperity and opportunity for others.Samsung is dedicated to being a socially and environmentally responsiblecorporate citizen in every community where we operate around the globe.

Vision 2020


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As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspirethe World, Create the Future."This new vision reflects Samsung Electronicscommitment to inspiring its communities by leveraging Samsung's three keystrengths: "New Technology," "Innovative Products," and "CreativeSolutions." -- and to promoting new value for Samsung's core networks --

Industry, Partners, and Employees. Through these efforts, Samsung hopes tocontribute to a better world and a richer experience for all.

As

part of this vision, Samsung has mapped out a specific plan of reaching $400billion in revenue and becoming one of the worlds top five brands by 2020. Tothis end, Samsung has also established three strategic approaches in its

management: "Creativity," "Partnership," and "Talent."Samsung is excitedabout the future. As we build on our previous accomplishments, we look forwardto exploring new territories, including health, medicine, and biotechnology.Samsung is committed to being a creative leader in new markets and becoming atruly No. 1 business going forward.


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Samsung Profile 2010

Wherever you are... in the hustle of the streets or the comfort of the home...Samsung is part of the fabric of

your life. As a global leader we are at the forefront of change, anticipating today what our customers around

the world will want tomorrow.


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2010 Financial Overview (WON/DOLLARS/EUROS)

2010 Financial OverviewAMOUNTS IN BILLIONSWON DOLLARS EUROS

Net Sales*220,120.

4172.5 124.1

Total Assets343,811.

6294.5 205.3

Total Liabilities212,512.

9182.0 126.9

Total Stockholder's Equity131,298.

6112.5 78.4

Net Income* 17,663.8 13.8 10.0

[Amounts in billions]

Won/U.S. Dollar yearly average exchange rate 1,276.40/1$, Won/Euro : 1,606.77/1

Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro : 1,776.22/1

Financial data includes Samsung affiliates ending their fiscal year at the end of March 2010,

such as Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Securities,

Samsung Investment Trust Management.


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Affiliated companies

Samsung is comprised of companies that are setting new standards in a wide range of

businesses, from consumer electronics to petrochemicals, from advertising to life

insurance. They share a commitment to creating innovative, high quality products that

are relied on every day by millions of people and businesses around the world.

Samsung Electro-Mechanics

Samsung SDI

Samsung Corning Precision Materials

Samsung SDS

Samsung Techwin

Samsung Mobile Display

Samsung Digital Imaging

Samsung Heavy Industries

Samsung Total Petrochemicals

Samsung Petrochemicals

Samsung Fine Chemicals

Samsung BP Chemicals

Samsung Life Insurance
http://www.sem.samsung.com/index.jsphttp://www.samsungsdi.com/contents/en/main.jsphttp://www.scp.samsung.com/http://www.sds.samsung.com/http://www.samsungtechwin.com/http://www.samsungsmd.com/eng/main.htmlhttp://www.samsungcamera.com/http://www.shi.samsung.co.kr/eng/http://www.samsungtotal.com/EN/main04.aspxhttp://www.myspc.co.kr/http://www.sfc.samsung.co.kr/en/main/main.asphttp://www.samsungbp.co.kr/http://www.samsunglife.com/company_en/en_main.htmlhttp://www.sem.samsung.com/index.jsphttp://www.samsungsdi.com/contents/en/main.jsphttp://www.scp.samsung.com/http://www.sds.samsung.com/http://www.samsungtechwin.com/http://www.samsungsmd.com/eng/main.htmlhttp://www.samsungcamera.com/http://www.shi.samsung.co.kr/eng/http://www.samsungtotal.com/EN/main04.aspxhttp://www.myspc.co.kr/http://www.sfc.samsung.co.kr/en/main/main.asphttp://www.samsungbp.co.kr/http://www.samsunglife.com/company_en/en_main.html


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Samsung Fire & Marine Insurance

Samsung Card

Samsung Securities

Samsung Investment Trust Management

Samsung Venture Investment

Samsung C&T Corporation

Samsung Engineering

Cheil Industries

Samsung Everland

The Shilla Hotels & Resorts

Cheil Worldwide

S1 Corporation

Samsung Medical Center

Samsung Human Resources Development Center

Samsung Economics Research Institute

Samsung Lions

The Ho-Am Foundation

Samsung Foundation of Culture

Samsung Welfare Foundation

Samsung Life Public Welfare Foundation

PRODUCT INNOVATION

Samsung's product range in India included CTVs, audio and video products,

information technology products, mobile phones and home appliances (Refer

Exhibit I). Its product range covered all the categories in the consumer

electronics and home appliances. Analysts felt that the wide product range of

Samsung was one of main reasons for its success in the Indian market.Samsung positioned itself on the technology platform...

PRICING

Pricing also seemed to have played a significant role in Samsung's success...
http://ir.samsungfire.com/ir_index.jsphttp://www.samsungcard.co.kr/html/companyinfo/index_vi5.htmhttp://english.samsungfn.com/http://www.eng.samsungfund.com/http://www.samsungventure.co.kr/http://www.samsungcnt.com/http://www.samsungengineering.co.kr/eng/main.jsphttp://www.cii.samsung.co.kr/eng/main.jsphttp://www.samsungeverland.com/eng/index.htmhttp://www.shilla.net/en/main.jsphttp://www.cheilusa.com/https://www.s1.co.kr/eng/main/main.jsphttp://english.samsunghospital.com/http://hrd.samsung.co.kr/eindex.htmlhttp://www.seriworld.org/https://www.samsunglions.com/english/index/index.asphttp://www.samsungfoundation.org/html/eng/foundation/hoam_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/culture_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/welfare_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/share_foundation.asphttp://ir.samsungfire.com/ir_index.jsphttp://www.samsungcard.co.kr/html/companyinfo/index_vi5.htmhttp://english.samsungfn.com/http://www.eng.samsungfund.com/http://www.samsungventure.co.kr/http://www.samsungcnt.com/http://www.samsungengineering.co.kr/eng/main.jsphttp://www.cii.samsung.co.kr/eng/main.jsphttp://www.samsungeverland.com/eng/index.htmhttp://www.shilla.net/en/main.jsphttp://www.cheilusa.com/https://www.s1.co.kr/eng/main/main.jsphttp://english.samsunghospital.com/http://hrd.samsung.co.kr/eindex.htmlhttp://www.seriworld.org/https://www.samsunglions.com/english/index/index.asphttp://www.samsungfoundation.org/html/eng/foundation/hoam_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/culture_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/welfare_foundation.asphttp://www.samsungfoundation.org/html/eng/foundation/share_foundation.asp


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DISTRIBUTION

Along with the launch of new products, Samsung also consolidated its

distribution system. Samsung had 18 state-level distribution offices and a

direct dealer interface.The direct dealer interface helped the company get

quick feedback from dealers, and enabled it to launch products according to

consumer needs...

ADVERTISING AND SALES PROMOTION

In 1995, when Samsung entered India, it realized that Indian consumers were

notfamiliar with the company. So, in order to establish itself in the Indian

consumers'mind, Samsung launched corporate advertisements highlighting its

technologicallysuperior goods...

---------------------------------------------xxxxx---------------------------------------------------

We are investing aggressively in marketing to transform our company to be truly

market driven and to establish our Samsung brand as the most trusted and preferred

brand in the market."

- Jong Yong Yun, vice-chairman & CEO, Samsung Electronics, inFebruary 2003.

nokia


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NOKIA is the world leader in mobile communications backed by its experience,

innovation, user-friendliness and secure solutions.

It is a very well known company having its vast offices world wide. Their specializedproduct is cellular phones. They have many houses hold items as well.

March 2011

Nokias mission is simple, Connecting People.

Our strategic intent is to build great mobile products.

Our job is to enable billions of people everywhere to get more of lifes opportunities through

mobile.

The strategy

Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism

because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile

products, like never before, and at a speed that will surpass what we have accomplished in the

past, Elop said. We are going forward. We are not going backwards. We have a strategy. We


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have a path. We have a future. And we can deliver great mobile products. And despite all of

these changes, we remain true to our mission, that of Connecting People.

Structure

April, 2011

Smart Devices: our business unit which focuses on smartphones, and additionally on exploring

next-generation opportunities in devices, platforms and user experiences to support our industry

position and longer-term financial performance.

Mobile Phones: our business unit focused on bringing a modern and affordable mobile

experience to people around the world.

NAVTEQ: a leading provider of comprehensive digital map information and related location-

based content and services for mobile navigation devices, automotive navigation systems,

Internet-based mapping applications, and government and business solutions.

Nokia Siemens Networks: jointly owned by Nokia and Siemens, is one of the leading providers

of telecommunications infrastructure hardware, software and professional services globally


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Introducing the product-----------------------

Nokia is a communications based company, which focuses onmobile

telephone technology. When mobile phones first becameavailable on themarket the models were very basic with the best technologybeing SMSmessaging (sending written "text messages" from one phone toanother).Then the next advance in technology was being able to putdifferentfaces on your phone (different style covers for the front andback of

your mobile device) and after that the technological advanceshavecome thick and fast, with advances such as:

* MMS

* WAP (internet)

* Polyphonic ringtones

* Predictive SMS (where the phone will finish off a word for youifit can guess what you are typing)

* Camera phones and

* Video recorders

Competition in the market

-------------------------

With all this technology available in the communications marketit isobvious that Nokia will have lots of competition, they include:

* Sony Ericsson


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* Samsung

* Motorola

* Siemens

* Panasonic

* NEG

* Sagem and

* Toplux

With all of these competitors in the market Nokia must keep

ahead ofthe game by running successful marketing strategies, to do thisNokiamust focus on the principles of marketing. At the moment Nokiaare theworld's best selling phone company (see table below whichshows marketshare). Nokia strengthened its lead as the No. 1 vendor in themarketduring 2000 with shipments growing 66 percent over 1999.

Some of thecompany's success was attributed to a strong second half in2000 when59 percent of sales occurred.

1. Nokia 37.2% (34.7% 1Q02)

2. Motorola 17.3% (15.5%)

3. Samsung 9.8% (9.6%)

4. Siemens 8.5% (8.8%)

5. Sony-Ericsson 5.2% (6.4%)

Quantity Market Shares by Gartner

(New Sales)


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BRAND Percent

Nokia 2009 36.4%Nokia 2010 28.9%Samsung 2009 19.5%Samsung 2010 17.6%LG Electronics 2009 10.1%LG Electronics 2010 7.1%Research In Motion 2009 2.8%Research In Motion 2010 3.0%Apple 2009 2.1%Apple 2010 2.9%Others-1 2009 12.6%Others-1 2010 9.8%Others-2 2009 16.5%Others-2 2010 30.6%

Note: Others-1 consist of Sony Ericsson, Motorola, ZTE, HTC and Huawei.(2009-2010)


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These competitors of NOKIA has also a big market, but as comparedto NOKIA, we cannot say that they can compete thisorganization at the same level of competition.

Nokias current marketing strategy

The marketing mix

Price- The phones that Nokia produce are usually sold at highprices(new phones can be expected to enter the market at around200+, if

they carry the latest technology). The price of the new phonesusuallydecreases after an introductory period, which is usually around2months long. Nokia's prices are usually competitor based, insuch away as, they try to keep their prices a bit lower then those of the

closest competitors, but not as low as the "smallest"competition as

consumers do not mind paying the extra money for the "extraquality"they will receive with a well known brand, such as Nokia.

Place- Nokia phones are generally sold at all established mobilephonedealerships such as Carphone Warehouse and The Link,although they arealso sold at other retailers such as Dixon's and other electricalsuppliers. The products are only sold in the electrical suppliers

andstores other then dedicated phone dealerships after theintroductoryperiod so the phones can remain limited edition, as this willencourage younger consumers to buy them.

Promotions- Nokia tend to promote the new technologies andmobile


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devices they create using one big advertising campaign thatfocuses ona singular technology instead of each individual handset sothey canappeal to a lot of different markets with one campaign.

Product- Nokia phones tend to include all the latest technologyand alot of the consumers favourite aspects such as text messagingandgames like Snake and Memory. When the phones came out theywere bigand bulky and quite unattractive but now they are all quite sleekandstylish with phones now getting small enough to fit in the palm

ofyour hand as standard. Most of the phones produced nowadayshaveaccessories that consumers must buy with them (carry cases,hands freekits and in-car chargers) these generate Nokia a lot of profit, asthey are very high priced.

Nokia's marketing mix has worked very well until recently asthe

market they are aiming at has become more and more saturatedand afterlooking at all the mobile phone sales figures, it looks as if thephone companies can aim at this same youth market for aboutanother 2years until they need to change, but they should change soonerso theycan start making a bigger profit and get a head start on thecompetition who will also have to change the market they areaiming

at. Nokia's current promotional strategy is working very well astheyare able to "talk to" a large number of consumers in differentmarketsrather then the niche markets the old promotional strategieswhererestricted to.


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Market segmentation

Market segmentation refers to the different areas of thepopulationthat companies can aim their products towards. The market

segment thatNokia has chosen to aim is the youth market focusing onstudents aimed13-19 as market research has shown that some of the youthmarket arereceiving large amounts of pocket money and most have norealcommitments to spend it on and that means they have lots ofdisposableincome and will be able to spend a lot money on new mobile

phones.

As a big company Nokia are able to do a lot of promoting andadvertising that smaller, less successful companies, may notbe ableto afford, such as television advertising and sponsoring lots ofevents that will be viewed or heard by large amounts of peopleintheir chosen market segment (events such as music festivalsand music

awards are a goldmine for companies as they are viewed bymillions ofpeople worldwide). Adverts such as television and print advertswillbe put into certain areas so that they can attract their chosenmarketsegment, Nokia tend to put a lot of their print adverts in men'smagazines such as FHM and Loaded so they can appeal to allof theirreaders instead of a smaller percentage of the readers they

wouldattract in magazines such as Lifestyle and Good Housekeeping.I thinkNokia's way of promoting is very good as they can appeal tomassmarkets and large amounts of people in their chosen marketsegmentation with certain advertisement's and with sponsoringlarge


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events like the ones I have previously mentioned.

Pricing strategy

Nokia's current pricing strategy is based on 2 main theories:

1. Penetration pricing- although this strategy is usually forcompanies that are trying to gain instant market share in a newmarket, companies who are already well known in the marketstilldo it with new products that carry new technologies so they can

take more market share form their competitors.

2. Competitor based pricing- this is used when there is a lot of

competition in the market and a company is looking to takeanothercompanies market share by offering the same or similarproductsfor a lower price, this happens a lot in the communicationsmarketand this strategy is used by every mobile phone producingcompanythat is still in business.

Nokia's pricing strategy has proven very effective, this is downtothe fact that they first sell their products for high prices andhavevery limited sales but make big profits on each sale, they thenlowerthe price of their product and have lots more sales but theymake lessprofit, but they still make a large profit due to the amount ofsales,

the other reason that they are so successful is that they offerhighquality products and they sell them for the same price andsometimeseven lower prices then the competition and have now built upthehighest market share, they currently have 37.2% of the mobilephone


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market share and are the biggest selling mobile phonecompany in theworld.

Suggestions

Though the NOKIA is the worlds largest cellular phonecompany and has the very efficient features and facilities butthere are some suggestions by me after analyzing andresearching about this company.

It should decrease its prices of the sets so that the sets maybecome in reach of every user and the market may increaseand become the cause of increasing profit rate.

Its spare parts should be available in its every market. There should be replace warrenty in case of defection. Memory capacity should be increased to save the differentCorporate culture

entertaining materials in the sets. [edit]
http://en.wikipedia.org/w/index.php?title=Nokia&action=edit&section=30http://en.wikipedia.org/wiki/File:Nokia_evolucion_tama%C3%B1o.jpghttp://en.wikipedia.org/w/index.php?title=Nokia&action=edit&section=30

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