History of Nokia: Nokia First Century (1865-1967) The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta River. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics... 1865: Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south- western Finland, where the Nokia story begins . 1898: Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business. 1912: Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses. Principles of Marketing 40
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History of Nokia:
Nokia First Century (1865-1967)
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta River. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...
1865: Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins.
1898: Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.
1912: Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses.
1937: Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.
1960: Cable Works establishes its first electronics department, selling and operating computers.
1962: The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.
1967: Nokia AB. Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.
The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products...
1979: Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora.
1981: Nordic Mobile Telephone (NMT), the first international mobile phone network, is built.
1982: The Nokia DX200, the company’s first digital telephone switch, goes into operation.
1984: Nokia launches the Mobira Talkman portable phone. 1987: Nokia launches the Mobira Cityman, the first
handheld NMT phone. 1991: Nokia equipment is used to make the world’s first
In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industry’s global boom – and made it the world leader before the end of the decade...
1992: Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.
1992: Nokia launches its first GSM handset, the Nokia 1011.
1994: Nokia launches the 2100, the first phone to feature the Nokia Tune.
1994: The world’s first satellite call is made, using a Nokia GSM handset.
1997: The Nokia 6110 is the first phone to feature Nokia’s Snake game.
1998: Nokia becomes the world leader in mobile phones.
1999: Nokia launches the world's first WAP handset, the Nokia 7110.
Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...
2002: Nokia launches its first 3G phone, the Nokia 6650.
2003: Mobile gaming goes multiplayer with the N-Gage.
2005: Nokia introduces the next generation of multimedia devices, the Nokia N_series.
2005: Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion.
2006: Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens Networks.
2007: Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand.
2008: Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services.
Although its line of sparkling Smartphone seems fresh and new, Samsung Mobile has been around since 1983. Samsung Mobile's parent company, Samsung Electronics, was founded in 1969. Once known for its televisions and other home appliances, Samsung recently eclipsed heavyweights Sony Ericsson and Motorola as one of the biggest cell phone manufacturers in the world.
A Rough Beginning:
Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division.
Turning Point
In 1993, Samsung Mobile released the SH-700 series, which boasted a smaller and sleeker design and better sound quality. With a better product and a more aggressive marketing campaign, Samsung would reclaim more than half the mobile phone market share in Korea from Motorola.
Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and compact phones. A few short years later, South America and Japan were enjoying the high-end design of Samsung Mobile phones.
Samsung Mobile Today
In early 2009, Samsung Mobile's global market share stood at more than 17 percent, second only to Nokia. In the 3rd quarter of 2008, for the first time in its history, Samsung Mobile shipped more than 50 million handsets in a quarter--despite a global recession.
Lee Byung-chull founded Samsung Group in 1938, naming the start-up company a Korean word which translates to "three stars" in English. Samsung Mobile enjoys agreements with major cell phone service providers such as T-Mobile, AT&T, Sprint and Verizon Wireless. In early 2009, Samsung Mobile and T-Mobile introduced the Memoir, a cell phone with a "Best in Class" 8-Megapixel camera.
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” And to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.
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Integrated Marketing Programs (Marketing Mix) of Nokia
1. Place:
Nokia shop-in-shop
Name Address Phone, Fax & emailShoppers World 68/1, Gulshan Avenue,
Gulshan 1,Dhaka-1212, Bangladesh
Nokia Store
Name Address Phone, Fax & emailNokia Store Dhanmondi
Dr. Refatulla Happy Arcade (2nd Floor)House-3, Road-3, Dhanmondi, Dhaka-1205
Nokia E72 BDT.25300 Nokia E75 BDT.25500 Nokia E71 BDT.19300Nokia 5800 XpressMusic BDT.18700Nokia N79 BDT.18900 Nokia E52 BDT.18900 Nokia 6760 Classic BDT.16800 Nokia 5530 XpressMusic BDT.16700 Nokia 6700 Slide BDT.16950 Nokia 5235 Comes With Music BDT.12950 Nokia E63 BDT.14600 Nokia 5230 BDT.11000 Nokia X3 BDT.10700 Nokia 5233 BDT.10700 Nokia 6303i Classic BDT.9900 Nokia 7230 BDT.9900Nokia 5130 XpressMusic BDT.6950Nokia 2730 Classic BDT.6700 Nokia 2700 Classic BDT.5650Nokia 2330 classic BDT.4000 Nokia 2690 BDT.3800 Nokia 2220 Slide BDT.3350Nokia 2323 classic BDT.3250 Nokia 2690 BDT.4995 Nokia 5030 XpressRadio BDT.2450 Nokia 1616 BDT.2250 Nokia 1209 BDT.2070Nokia 1202 BDT.1870
Integrated Marketing Programs (Marketing Mix) of Samsung
Devices & Services is responsible for developing and managing its portfolio of mobile devices, as well as designing and developing services, including applications and content.
NAVTEQ is a provider of digital map information and related location-based content and services for automotive navigation systems and Internet-based mapping applications.
Nokia Siemens Networks
Nokia Siemens Networks provides mobile and fixed network infrastructure, communications and networks service platforms, as well as professional services, to operators and service providers.
SBUs of the Samsung
IT business products
Monitors Mobile Computing P3 Channel Partner Program Data Projectors
Professional display
Solutions
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LCD. LED Plasma
Hospitality solutions
Samsung HD televisions provide the perfect upgrade for your valued guests.
Telecommunication
Samsung is a leader in creating business communications systems. Find solutions to help your business grow.
LCD Panel
From Televisions to Monitors to Mobile Phones, Samsung makes LCD panels that are designed with your business in mind.
Set-top Box
Samsung set-top boxes provide the best technology for your customers’ needs. Learn about our complete line of receivers and DVRs.
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Compressor
Samsung continues to pioneer technological innovation in the reciprocating and rotary compressor industry.
Fiber Optics
Samsung's single-mode optical fiber is the product of choice for existing and future optical networks. See what we can do for you.
Semiconductor
Samsung Semiconductor provides the innovations to keep your products at the forefront of technology. Explore our broad line-up of core components.
Storage
Samsung's Optical Disc Drives and Hard Disc Drives provide fast and flexible solutions for all your storage needs.
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Solar Module
Developing viable solar power systems is one of the great tasks facing the world today. And Samsung is now in the race.
Concepts of Marketing followed by the Nokia
Nokia mainly follow the Marketing concept. Nokia try for achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfaction better than do. As a follower of marketing concept Nokia believes customer is the king, so meeting their changing demand is most important point to emphasis.
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Concepts of Marketing followed by the Samsung
Samsung follow the concept of Production. Samsung is highly affordable and widely availability. Production concept is the idea that consumers will favor products that are widely available or highly affordable. Samsung believes large production and effective distribution is channel is important a price of the products remains relatively low.
Nokia Supply Chain Management
Channels:
Nokia Company
Distributors
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Whole seller
Retailer
Customer
Samsung Supply Chain Management
Channels:
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SamsungSamsung
Distributors / DealersDistributors / Dealers
Wholesalers
Wholesalers
RetailersRetailersCustomersCustomers
Market Segmentation, Targeting and Positioning (STP) techniques
Marketing segmentation of Nokia:
Class Based – Lower Class (BDT. 1,700-2,500)
Middle Class (BDT. 3,000- 10,000)
High Class or Business Class (BDT. 10,000- 40,000)
Age and gender base – (Age 12-20)(Age 20-30)
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(Age 30-up)And also male and female color based
Marketing segmentation of Samsung:
Class Based – Lower Class (BDT. 1,500-2,500)
Middle Class (BDT. 3,000- 10,000)
High Class or Business Class (BDT. 10,000- 40,000)
But now Samsung also lunch new products like Corby or Ultra Touch which can segment market age and gender.
