Nomadic Marketing March 2009

Tools and Technologies,

Filtering and Collaborating

by Justin Hartman, MD, Afrigator Internet

afrigator.com | adgator.co.za

Largest social media aggregator in Africa

Jul 07: #20 of 31 "top non-US startups to watch worldwide" by Business 2.0 (money.cnn.com)

Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured onNew York Times (nytimes.com)

Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited

http://www.afrigator.com



Largest social media aggregator in Africa

Jul 07: #20 of 31 "top non-US startups to watch worldwide" by Business 2.0 (money.cnn.com)

Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured onNew York Times (nytimes.com)

Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited




Show me the stats!


Registered Blogs by Country

11.5%

1.3%

3.4%

5.9%

8.1%

10.9%

58.9%

South Africa

Nigeria

Africa General

Kenya

Egypt

Tanzania

Rest of Africa

All data supplied by Afrigator.com - March 2009




Monthly Blog Growth

0

375

750

1,125

1,500

Ju

n 0

7

Ju

l 0

7

Au

g 0

7

Se

p 0

7

Oc

t 07

No

v 0

7

De

c 0

7

Ja

n 0

8

Fe

b 0

8

Ma

r 08

Ap

r 08

Ma

y 0

8

Ju

n 0

8

Ju

l 0

8

Au

g 0

8

Se

p 0

8

Oc

t 08

No

v 0

8

De

c 0

8

Ja

n 0

9

Fe

b 0

9

Ma

r 09





Scanning the Blogosphere

614,376 blog posts indexed

Blog posts in 2007• 77,447 in South Africa• 68,803 in Africa

Blog posts in 2008• 216,323 in South Africa• 170,968 in Africa





Monthly Blog Posts

0

22,500

45,000

67,500

90,000

Ju

n 0

7

Ju

l 0

7

Au

g 0

7

Se

p 0

7

Oc

t 07

No

v 0

7

De

c 0

7

Ja

n 0

8

Fe

b 0

8

Ma

r 08

Ap

r 08

Ma

y 0

8

Ju

n 0

8

Ju

l 0

8

Au

g 0

8

Se

p 0

8

Oc

t 08

No

v 0

8

De

c 0

8

Ja

n 0

9

Fe

b 0

9

Ma

r 09





African News

0

1,250

2,500

3,750

5,000

No

v 0

7

De

c 0

7

Ja

n 0

8

Fe

b 0

8

Ma

r 08

Ap

r 08

Ma

y 0

8

Ju

n 0

8

Ju

l 0

8

Au

g 0

8

Se

p 0

8

Oc

t 08

No

v 0

8

De

c 0

8

Ja

n 0

9

Fe

b 0

9

Ma

r 09





Popular Sites (Global)

All data supplied by Alexa.com - March 2009

1 google.com Search / Email

2 yahoo.com Search / Email

3 youtube.com Social Media

4 live.com Search

5 facebook.com Social Networking

6 msn.com Search / Email

7 wikipedia.org Social Media

8 blogger.com Social Media

9 myspace.com Social Networking

10 baidu.com Search




Popular Sites (South Africa)

All data supplied by Alexa.com - March 2009

1 google.co.za Search / Email

2 facebook.com Social Networking

3 yahoo.com Search / Email

4 youtube.com Social Media

5 wikipedia.org Social Media

6 blogger.com Social Media

7 live.com Search

8 news24.com News

9 msn.com Search / Email

10 gumtree.co.za Social Media




The right tools for the job


Website where headlines are collected, usually manually, by

the website owner.There are also websites where

aggregation is entirely automatic which carry out

contextual analysis and group similar stories together.

News Aggregator

http://en.wikipedia.org/wiki/Aggregators












A feed aggregator is client software or a Web application which aggregates syndicated web content such as news

headlines, blogs, podcasts, and vlogs in a single location for

easy viewing.

Feed Aggregator






















A method for users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of

metadata, typically in the form of tags that collectively and/or

collaboratively become a folksonomy.

Social Bookmarking

http://en.wikipedia.org/wiki/Social_bookmarking









The term social news refers to websites where users submit and vote on

news stories or other links, thus determining

which links are presented.

Social News

http://en.wikipedia.org/wiki/Social_news















Micro-blogging is a form of multimedia blogging that

allows users to send brief text updates or micromedia such as

photos or audio clips and publish them.

Micro-blogging

http://en.wikipedia.org/wiki/Micro-blogging












RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to

publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized

format.

XML & RSS

http://en.wikipedia.org/wiki/RSS






RSS in Plain English

http://www.commoncraft.com





afrigator.com | adgator.co.zaReal World Example: Old Mutual in the social space


Search results on Afrigator

390 Blog Posts about Old Mutual

120 News Articles about Old Mutual




Search results on Technorati.com

896 Blog Posts about Old Mutual




Average of 4.6 tweets a day about Old Mutual

Search results on search.twitter.com

138 Tweets over the last 30 days on Twitter




Search results on Muti.co.za

12 “known” Social News articles on Muti




Search results on Delicious.com

157 Social Bookmarks




Filter baby, filter!


1. Get a feed reader

http://www.google.com/reader/






2. Run searches

General search on Twitter

Positive tweets on Twitter

Negative tweets on Twitter










3. Get the RSS feed

Afrigator

Twitter

Technorati

Delicious












4. Add to feed reader

Click Add a subscription buttonPaste the RSS URL








5. Engage your audience

Click Add a subscription buttonPaste the RSS URL




Engaging the users


Twitter examples




Twitter examples




Twitter examples




Twitter examples




Twitter examples




Listen to feedback




Steps to successful filtering

1. Get a feed reader

2. Run searches across multiple social sites (Afrigator, Muti, Twitter, Delicious, etc.)

3. Get the RSS feed for each search

4. Add to feed reader

5. Finally - engage your audience!




Questions?

Afrigator - http://afrigator.comAdgator - http://adgator.co.za

Email - [email protected] - 021-525-1071 | Cell - 078-673-2323

Thank you for your time

mailto:[email protected]



http://beta.afrigator.com

http://beta.afrigator.com

http://adgator.co.za

http://adgator.co.za

mailto:[email protected]

Date post:	21-Oct-2014
Category:	Technology
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Nomadic Marketing March 2009

Technology