NE MISSOURI REGIONAL PLANNING

COMMISSION

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed June 2011

4000 homes randomly sampled.

541/14% returned.

400 returned surveys analyzed

Provides margin of error of ± 5 percentage points

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RESIDENTIAL STUDY: WHO RESPONDED

NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE

THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents County pop as % of NE

Missouri Region Population

Adair 168 44%

46%

Clark 33 9%

13%

Knox 18 5%

7%

Lewis 116 30%

18%

Schuyler 11 3%

8%

Scotland 36 9%

9%

RESIDENTIAL SURVEY: WHO RESPONDED ?

59%

86%

64%

36%

82%

35%

4%

30%

60%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

Other

Urban

Rural Yes

No

Rent

Own

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region

(35% did not respond to income question)

County

Median Household

Income (Census)

Adair 31,531

Clark 35,713

Knox 30,963

Lewis 37,721

Schuyler 30,948

Scotland 33,256

NE Missouri 33,355

Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP

AND INTERNET ACCESS AT HOME

1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IF

THEY HAD INTERNET OR NOT AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY

FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

2%

8%

16%

19%

56%

9%

34%

30%

11% 10%

0%

10%

20%

30%

40%

50%

60%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

1%

2%

2%

3%

7%

9%

17%

59%

0% 10% 20% 30% 40% 50% 60% 70%

Other

Don't Know

Satellite

Cellular BB

Dial-up

Fixed Wireless

Cable

DSL

SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME

KEY ISSUE: AVAILABILITY

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KEY ISSUE: SERVICE

APPLICATIONS (RESIDENTIAL)

12%

14%

15%

18%

19%

19%

21%

29%

32%

37%

43%

54%

61%

62%

70%

71%

80%

86%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home based-business

Sell online

Work from home

Contribute to a web-site or blog

Look for place to live

Take class or do homework

Share something online that you created

Play online vedio or games

Vist state or local gov. sites

Look for job online

Whatch TV or other vedios

Online banking

News or politics

Buy online

Social networking site

Health or medica information

Information to buy services and products

Keep in touch with friends and family

Internet Activity in Last 7 Days

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND

COMPUTER ACCESS

45%

23%

18%

6%

8%

0% 10% 20% 30% 40% 50%

Very Important

Important

Somewhat Important

Not at all important

Don't know

BUSINESS STUDY BACKGROUND

Online survey available from:

April 2011 to August 2011

29 local businesses responded

21% were satellite offices

29% had satellite locations

32 questions about broadband or high-speed

Internet services in the Northeast region

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BUSINESS STUDY – RESPONSES BY COUNTY

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Adair 83%

Lewis 1%

Schuyler 7%

Scotland 7%

EMPLOYEE BUSINESS SIZE

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BUSINESS CATEGORIES

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DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?

Do you have Internet service at your business?

NO =0% Yes = 100%

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CURRENT INTERNET PROVIDER

Top 3 Mentioned

CableOne

Missouri Rural Telephone

Mark Twain

Service established Early 90s-2010

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TYPES OF INTERNET CONNECTIONS

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WHY NOT BROADBAND?

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BROADBAND SERVICE RATINGS

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SUPPORTED INTERNET APPLICATIONS

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HOW IMPORTANT

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100% said would be beneficial if broadband capacity were improved

in the region.

COST OF SERVICE

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ONLINE BUSINESS SURVEY

8 businesses had other comments about

broadband service availability in the region.

Some included:

Good conditions in Adair County.

Need enhanced, true T1.

Seems like we are lagging in technology.

Need more competition!

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INDIVIDUAL SECTOR DATA

Agriculture

Economic

Development Sector

Energy Sector

Environment Sector

Healthcare Sector

Higher Ed Sector

K-12 Education Sector

Library Sector

Local Government

Public Safety

Tourism

Workforce

Development

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MAPS

Review maps provided by State of Missouri

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BROADBAND PROVIDERS RESPOND

Feedback on data and current initiatives from

broadband providers.

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BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise

It provides specific guideposts and pathways to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases:

Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.

Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.

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SWOC ANALYSIS

The definitions of the four (4) SWOC elements are as follows:

Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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SWOC ANALYSIS

Phase 2: cont’d

The analysis should cover a wide range of issues

including those centered on:

residential, business and institutional broadband availability

and adoption,

whether available bandwidth(s) are sufficient for current as well

as near and long term needs and applications,

potential upgrade and expansion possibilities,

reliability of existing networks,

related matters.

Providers are asked during Phase 2 to present their

ideas on possibilities for advancing the broadband

environment.

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UNDERSTANDING SWOC

SWOC ANALYSIS

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SWOC ANALYSIS

The definitions of the four (4) SWOC elements are as follows:

Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE

AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.

In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE

AND PROCESS

Phase 4: Drafting and Finalization of the Strategic

Plan by the RTPT.

The Strategic Plan will consist of :

1. Introduction and Regional Overview

2. Purpose Statement

3 Detailed SWOC Findings and Analysis

4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband

adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations

6. Timelines and benchmarks for measuring progress

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Additional Discussion

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THANK YOU FOR

YOUR PARTICIPATION

IN THE NORTHEAST

BROADBAND

PLANNING PROJECT!

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