Northern Ireland Our food journey

Our story

“Promotional strategy for NI Agri-Food joined up in local, international and

tourism markets”

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Image

Troubled

Underplayed

Unknown

Our food culture

• Grass fed beef

• Ethnic breads

• Tray bakes

• Strong tea

• Soup veg

• Tayto crisps

Foundations - Industry funded TV campaign

FoodNI

•To transform the reputation of Food from this part of the world …..

Media •First point of

contact for food news

•FoodNI and Flavour Magazine

•Web site 80k visitors per year

•Twitter 1200 followers

Our message

Flavours of the Foyle

Flavours of the Foyle

Flavours of the Foyle

Balmoral 2012

Great Taste Awards Supreme Champions

• UK Great Taste Award Supreme Champions in 2011 and 2012

• McCartneys Moira in 2011

• Hannans Meats Moira in 2012

• Plus 190 Gold Stars awarded to Northern Ireland companies

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Product of Geographic

Indication Awards

• Lough Neagh Eels

• Comber Early Potatoes

• Armagh Bramley Apples

Food Heroes

• Sir Hans Sloan

• John Clarke

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2012 Celebrations

•Titanic – 2nd and 3rd class menus

•Glenarm Dalriada Festival

•Larne – Oyster Festival

•Killyleagh – Hans Sloan chocolate

•Bushmills – salmon and whiskey

•Belfast Restaurant week

2013 Derry /Londonderry City of Culture

• Flavours of the Foyle Seafood festival

• Fleadh Cheoil na hEireann

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2013 World Police and Fire Games

• 3rd largest Games in the world;

• 65 sports;

• 70 Countries;

• 12,000 athletes;

• 18,000 friends and families.

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Our future vision

•Festival of food

•Building on the success of Balmoral

•Extending it to a month

•Growing it wide

•Making it a year

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Adrian Morrow

Noel McMeel

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