© Inmarsat confidential

Nose-to-tail

Ben GriffinRegional Director, MEA

Nose-to-tail connectivity

Adequately addressing the needs of the different ‘clients’ on the aircraft

What does it mean?

Flight crew

Cabin crew

Passengers

The aircraft

Nose-to-tail

Very differing requirements

Flight crew require very secure, reliable, robust connectivity for mission critical AOC and ATC communications

Cabin crew vary from CRM, to bonded stock information to critical telemedicine apps

Passenger applications generally more recreational; but, expectations of terrestrial services (and prices!)

The aircraft transmit ever more data to ensure optimal safety and efficiency

Business at the front, party in the back

Flight crewOptimising safety and efficiency

Seamless connectivity is vital for FANS operations – not just on Oceanic routes, but also over land masses where infrastructure is not available

Critical ATC and AOC data requires a network that consistently performs to adopted industry standards

Ability for ground ops to uplink flight plans to FMS to manipulate updated data enables significant cost savings potential

Cabin crewCombining passenger satisfaction and efficiency

Providing connectivity to cabin crew has multiple benefits• Enhance passenger experience• Mitigate medical diversions through telemedicine applications

Provision of a secure, ubiquitous network is fundamental to the successful implementation of cabin crew applications

Passenger connectivitySocial media and beyond

Passenger connectivity is becoming an expectation • Of passengers, especially on long-haul sectors• Of aircraft operators on all new airframesGoing beyond legacy IFESocial media is just the start – over the top messaging (BBM, WhatsApp, iChat) prevalent terrestrially

Adoption of 3G/4G/LTE apps is lightning

Updated content

Live world events

Aircraft connectivityReal-time data to the ground

Aircraft operators harness the power of real time data to materialise cost savings

Critical engine data transmission

Various Aircraft Condition Monitoring Systems (ACMS) data parameters reduce downtime and associated maintenance costs

Flight tracking and event triggered streaming instigation

Operational data - trending

New aircraft types drive greater hunger for data

• New engines• New airframe structures/materials

Opportunity to drive airline operational savingsIncreased tracking IFE and other non-operational data

B767 B777 B787

Lead aircraft average monthly data use (kb) per aircraft

What is driving growth?

Network evolution

Technology moves at a significant paceStep changes in bandwidth = greater accessibility to driving value applicationsLower cost per bit • Correlative economies of scale • Adopt more applications to achieve further operational and cost benefits

Evolving capability

Classic Aero <10.5Kbps

Swift 64 <64 Kbps

SwiftBroadband <432Kbps

GX <50Mbps

Solving the airline conundrum

While providing a nose-to-tail solution makes conceptual sense, the application is not always so easy…

Many differing stakeholders, all with unique requirements:• Flight Ops – tracking, scheduling• Engineering – engine data, ACMS, flight operations quality assurance• IFE/Cabin – IFE updates, CRM (gate info etc), seat back apps, Wi-Fi, Cellular etc.• Procurement - $$$$

Consolidation of requirements to implement the correct service solutionis essential

Straddling the stakeholders

Inmarsat provides the foundations

Through our current and future constellations, Inmarsat continues to lead the way in providing the highest performing, widest reaching, dependable communications network to the aviation community

Inmarsat is best equipped to deliver relevant solutions to all of the aircraft clients

Our partners deliver the goods

Providing solid foundations for nose-to-tail applications

Flight crew

Cabin crew

Passengers

The aircraft

Why Inmarsat for nose-to-tail

Inmarsat has been providing safety services to the aviation community for over 20 years

• Network performance to stringent industry standards

Inmarsat has been providing passenger communications services for over 20 years; seat-back phones, fax, GSM phones and now Wi-Fi services

Inmarsat services are designed specifically for mobility – providing Global, uniform performance through one network operator

Aircraft operators and service providers trust Inmarsat to deliver

The only network provider capable of complete service provision

SummaryInmarsat is the industry leader in all disciplines of aircraft connectivityNo matter what the need, Inmarsat deliversInmarsat is future proofed through ever-evolving network capabilitySupporting world class partners to deliver best in market solutions

Inmarsat, the trusted Partner to deliver

Thank you

Inmarsat Aero ConferenceThe E-Connected Aircraft: A Nose-To-Tail View

Simply connect

June 11, 2014Cancun, Mexico

OnAir : More airlines connected in the world

Founded in 2005 by SITA and Airbus. Today, wholly owned subsidiary of SITA.Partners with Honeywell & Inmarsat.

Who we are

16© OnAir Confidential 2014

Offering smartphone cellular service, internet browsing, and wireless entertainment over satellite.

61 customers / 21 airlines in operationA One-Stop-Shop / STCs’ for most airframes

90% of the globe covered by regulatory approvals. Largest roaming aero network for GSM with 375roaming partners.

Providing relevant content to 3 target audiences on board

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OnAir for Cabin Crew

In touch with headquarter

MobileSocial &

Location base

OnAir for Cockpit

In touch with operations

➔ Mobile, social, and location based connectivity enables airlines to realize the concept of the ‘3.0 connected aircraft’.

➔ OnAir can operate gate-to-gate, providing better service and greater convenience for passengers, crew, ground staff, and airline operations.

The 3.0 connected aircraft concept

OnAir for Passengers

In touch with personal community

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➔ SITA / OnAir, the platform for e-Aircraft− Nose to tail solutions− Unique OnAir/SITA combination of Connectivity, Communication, IT ,

Applications and Services− Modular and flexible “one stop shop”− Enabler of airline business transformation with technology− Neutral and Global

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Introducing e-Aircraft Nose to Tail solutions

© OnAir Confidential 2014

Meeting passenger needs

➔ Flexible access:− Link to seatback− Bring your own device

➔ Content delivery:− Enhanced use of social media− On-demand Services (OnAir Play):

TV, video, sport, live news and business updates, e-papers, etc.

− Enriched maps− Shopping opportunities

➔ Relationship Management:− Social check-in− Loyalty programs− Staying in touch with your− business, friends and family

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Improving the flying experience

New services will develop as passengers’ demands evolve

In-flight GroundGround

• Sync flight & pax data• Download latest forms

& manuals• Cabin preparation…

• Fill digital forms • Use of manual• Onboard sales• Meal servicing…

• Sign-off• Upload forms• Back-end provisioning…

Device Network Application

Day in the life of cabin crew

Nose to tail solutions for the crew

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➔Relationship management:− Paperless, real-time access to frequent

flyer information− Re-booking of onward flights− Duty-free − Validation of credit cards to prevent

fraud− Baggage management

➔Cabin management:− System status & updates− Maintenance reporting− Inventory management− Telemedicine

➔Crew management:− Rostering− Training on new processes

Improving cabin crew operations

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Improving crew efficiency

New services will develop as needs evolve

Core Pax

Admin Portal

Crew

Analytics

Bag Track Retail

Defects Live Sces

Consulting

Inventory

M-learning

- Crew Tablet modules -

Connecting the cabin and enhancing Cabin Crew efficiency improves passenger services

Connecting the cabin crew

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SITA CrewTab• Capture payment context & history

of each Passenger• Provide better customized PAX

service

OnAir connectivity enablement• Increase revenues and reduced

the level of fraud• Connected onboard retail store

technology platform enables airline to expand offering value

• OnAir is enabling the Wi-Fi and GPRS connectivity of mobile payment devices

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Cards

Cash

Air miles or reward point

PAX Devices

Meal ordering

Seat upgradeDuty Free

Destination Contents

Connected onboard sales enablement

Enabling onboard sales for the cabin crew

© OnAir Confidential 2014

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➔OnAir Plug provides a specific secured and hidden SSID to automatically connect corporate devices− Reduce risk of fraud− Agnostic and neutral

• Connect BYOD or SITA crewtab • Connect any Wi-Fi payment devices

− Secured E2E solutions

➔OnAir Plug implementation− Secured Hidden SSID configured

• SSID name : OnAir-crew• Security : WPA2 key

− Required a VSB to enable the routing

SSIDCorporate & Secure

Securely connect the crew devices

Secure airline corporate connectivity

© OnAir Confidential 2014

Connecting the pilots

➔Flight operations:− Enriched weather maps− Electronic Flight Bags− Optimization of flight planning− Improved pilot communications− Improved reporting

➔Maintenance operations:− OEM and supplier Condition Based Monitoring (CBM)− Engine manufactures and major on-board systems− Seamless integration of aircraft and ground operations

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Increasing operational efficiency

The boom in data

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➔ Connectivity will lead to data proliferation.➔ The next generation of aircraft – B787s, A350s and beyond – are

already flying datacenters.

➔ Growing demand in data for airports, airlines, OEMS, etc.➔ There is an important balance between live and stored . ➔ Ground 3 and 4G network infrastructure is critical.

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Harnessing data from all sources is key

An aircraft generates 500 GB of data flying from Los Angeles to London

It’s all about managing and optimizing the “pipe”

LAX LHR

MB

MB

MB

MBMB

MB

MB

MB MB MBMB

MB

MB

MBMB

MB

Portfolio of e-Aircraft connectivity1. VHL / VDL2. Classic Satcom

• Inmarsat-3

3. Broadband Satcom• SBB• GX

4. Wireless @ Airport5. Wireless Mobile Network/3G

Complemented by SITA ground infrastructure• ATI Cloud• Data broker

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Classic Satcom Broadband

Satcom

WirelessMobile data

Wireless@ Airport

VHL/VDL2

3

4 5

Nose to tail – air to ground

e-Aircraft services

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© OnAir Confidential 2014

Where is the ROI?Operational savings: APU monitoring

Auxiliary Power Unit: Small gas turbine engine Starts the main engines

and provides air conditioning & power on ground

Burn: 300 lbs/hour Cost ~ $3.00/minute to run

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Typical APU Usage Data

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The value of real-time APU alerting

20% of APU starts drive 80% of costs!

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Operational savings: state detection such as abnormal engine vibration

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Connectivity allows us to harness the potential of collaboration for enhancing efficiency

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More data demands more integration and that means greater collaboration

Optimizing the industry

© OnAir Confidential 2014

OnAir & SITA brings a complete holistic approach to your aircraft and fleet connectivity requirements.

ContactRichard NordstromManaging Director North America

OnAir2013 4th Ave., Suite 400Seattle, WA 98121Direct +1 (206) 607-2710Mobile +1 (206) 954-7424