© Inmarsat confidential
Nose-to-tail
Ben GriffinRegional Director, MEA
Nose-to-tail connectivity
Adequately addressing the needs of the different ‘clients’ on the aircraft
What does it mean?
Flight crew
Cabin crew
Passengers
The aircraft
Nose-to-tail
Very differing requirements
Flight crew require very secure, reliable, robust connectivity for mission critical AOC and ATC communications
Cabin crew vary from CRM, to bonded stock information to critical telemedicine apps
Passenger applications generally more recreational; but, expectations of terrestrial services (and prices!)
The aircraft transmit ever more data to ensure optimal safety and efficiency
Business at the front, party in the back
Flight crewOptimising safety and efficiency
Seamless connectivity is vital for FANS operations – not just on Oceanic routes, but also over land masses where infrastructure is not available
Critical ATC and AOC data requires a network that consistently performs to adopted industry standards
Ability for ground ops to uplink flight plans to FMS to manipulate updated data enables significant cost savings potential
Cabin crewCombining passenger satisfaction and efficiency
Providing connectivity to cabin crew has multiple benefits• Enhance passenger experience• Mitigate medical diversions through telemedicine applications
Provision of a secure, ubiquitous network is fundamental to the successful implementation of cabin crew applications
Passenger connectivitySocial media and beyond
Passenger connectivity is becoming an expectation • Of passengers, especially on long-haul sectors• Of aircraft operators on all new airframesGoing beyond legacy IFESocial media is just the start – over the top messaging (BBM, WhatsApp, iChat) prevalent terrestrially
Adoption of 3G/4G/LTE apps is lightning
Updated content
Live world events
Aircraft connectivityReal-time data to the ground
Aircraft operators harness the power of real time data to materialise cost savings
Critical engine data transmission
Various Aircraft Condition Monitoring Systems (ACMS) data parameters reduce downtime and associated maintenance costs
Flight tracking and event triggered streaming instigation
Operational data - trending
New aircraft types drive greater hunger for data
• New engines• New airframe structures/materials
Opportunity to drive airline operational savingsIncreased tracking IFE and other non-operational data
B767 B777 B787
Lead aircraft average monthly data use (kb) per aircraft
What is driving growth?
Network evolution
Technology moves at a significant paceStep changes in bandwidth = greater accessibility to driving value applicationsLower cost per bit • Correlative economies of scale • Adopt more applications to achieve further operational and cost benefits
Evolving capability
Classic Aero <10.5Kbps
Swift 64 <64 Kbps
SwiftBroadband <432Kbps
GX <50Mbps
Solving the airline conundrum
While providing a nose-to-tail solution makes conceptual sense, the application is not always so easy…
Many differing stakeholders, all with unique requirements:• Flight Ops – tracking, scheduling• Engineering – engine data, ACMS, flight operations quality assurance• IFE/Cabin – IFE updates, CRM (gate info etc), seat back apps, Wi-Fi, Cellular etc.• Procurement - $$$$
Consolidation of requirements to implement the correct service solutionis essential
Straddling the stakeholders
Inmarsat provides the foundations
Through our current and future constellations, Inmarsat continues to lead the way in providing the highest performing, widest reaching, dependable communications network to the aviation community
Inmarsat is best equipped to deliver relevant solutions to all of the aircraft clients
Our partners deliver the goods
Providing solid foundations for nose-to-tail applications
Flight crew
Cabin crew
Passengers
The aircraft
Why Inmarsat for nose-to-tail
Inmarsat has been providing safety services to the aviation community for over 20 years
• Network performance to stringent industry standards
Inmarsat has been providing passenger communications services for over 20 years; seat-back phones, fax, GSM phones and now Wi-Fi services
Inmarsat services are designed specifically for mobility – providing Global, uniform performance through one network operator
Aircraft operators and service providers trust Inmarsat to deliver
The only network provider capable of complete service provision
SummaryInmarsat is the industry leader in all disciplines of aircraft connectivityNo matter what the need, Inmarsat deliversInmarsat is future proofed through ever-evolving network capabilitySupporting world class partners to deliver best in market solutions
Inmarsat, the trusted Partner to deliver
Thank you
Inmarsat Aero ConferenceThe E-Connected Aircraft: A Nose-To-Tail View
Simply connect
June 11, 2014Cancun, Mexico
OnAir : More airlines connected in the world
Founded in 2005 by SITA and Airbus. Today, wholly owned subsidiary of SITA.Partners with Honeywell & Inmarsat.
Who we are
16© OnAir Confidential 2014
Offering smartphone cellular service, internet browsing, and wireless entertainment over satellite.
61 customers / 21 airlines in operationA One-Stop-Shop / STCs’ for most airframes
90% of the globe covered by regulatory approvals. Largest roaming aero network for GSM with 375roaming partners.
Providing relevant content to 3 target audiences on board
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OnAir for Cabin Crew
In touch with headquarter
MobileSocial &
Location base
OnAir for Cockpit
In touch with operations
➔ Mobile, social, and location based connectivity enables airlines to realize the concept of the ‘3.0 connected aircraft’.
➔ OnAir can operate gate-to-gate, providing better service and greater convenience for passengers, crew, ground staff, and airline operations.
The 3.0 connected aircraft concept
OnAir for Passengers
In touch with personal community
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➔ SITA / OnAir, the platform for e-Aircraft− Nose to tail solutions− Unique OnAir/SITA combination of Connectivity, Communication, IT ,
Applications and Services− Modular and flexible “one stop shop”− Enabler of airline business transformation with technology− Neutral and Global
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Introducing e-Aircraft Nose to Tail solutions
© OnAir Confidential 2014
Meeting passenger needs
➔ Flexible access:− Link to seatback− Bring your own device
➔ Content delivery:− Enhanced use of social media− On-demand Services (OnAir Play):
TV, video, sport, live news and business updates, e-papers, etc.
− Enriched maps− Shopping opportunities
➔ Relationship Management:− Social check-in− Loyalty programs− Staying in touch with your− business, friends and family
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Improving the flying experience
New services will develop as passengers’ demands evolve
In-flight GroundGround
• Sync flight & pax data• Download latest forms
& manuals• Cabin preparation…
• Fill digital forms • Use of manual• Onboard sales• Meal servicing…
• Sign-off• Upload forms• Back-end provisioning…
Device Network Application
Day in the life of cabin crew
Nose to tail solutions for the crew
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➔Relationship management:− Paperless, real-time access to frequent
flyer information− Re-booking of onward flights− Duty-free − Validation of credit cards to prevent
fraud− Baggage management
➔Cabin management:− System status & updates− Maintenance reporting− Inventory management− Telemedicine
➔Crew management:− Rostering− Training on new processes
Improving cabin crew operations
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Improving crew efficiency
New services will develop as needs evolve
Core Pax
Admin Portal
Crew
Analytics
Bag Track Retail
Defects Live Sces
Consulting
Inventory
M-learning
- Crew Tablet modules -
Connecting the cabin and enhancing Cabin Crew efficiency improves passenger services
Connecting the cabin crew
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SITA CrewTab• Capture payment context & history
of each Passenger• Provide better customized PAX
service
OnAir connectivity enablement• Increase revenues and reduced
the level of fraud• Connected onboard retail store
technology platform enables airline to expand offering value
• OnAir is enabling the Wi-Fi and GPRS connectivity of mobile payment devices
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Cards
Cash
Air miles or reward point
PAX Devices
Meal ordering
Seat upgradeDuty Free
Destination Contents
Connected onboard sales enablement
Enabling onboard sales for the cabin crew
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➔OnAir Plug provides a specific secured and hidden SSID to automatically connect corporate devices− Reduce risk of fraud− Agnostic and neutral
• Connect BYOD or SITA crewtab • Connect any Wi-Fi payment devices
− Secured E2E solutions
➔OnAir Plug implementation− Secured Hidden SSID configured
• SSID name : OnAir-crew• Security : WPA2 key
− Required a VSB to enable the routing
SSIDCorporate & Secure
Securely connect the crew devices
Secure airline corporate connectivity
© OnAir Confidential 2014
Connecting the pilots
➔Flight operations:− Enriched weather maps− Electronic Flight Bags− Optimization of flight planning− Improved pilot communications− Improved reporting
➔Maintenance operations:− OEM and supplier Condition Based Monitoring (CBM)− Engine manufactures and major on-board systems− Seamless integration of aircraft and ground operations
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Increasing operational efficiency
The boom in data
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➔ Connectivity will lead to data proliferation.➔ The next generation of aircraft – B787s, A350s and beyond – are
already flying datacenters.
➔ Growing demand in data for airports, airlines, OEMS, etc.➔ There is an important balance between live and stored . ➔ Ground 3 and 4G network infrastructure is critical.
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Harnessing data from all sources is key
An aircraft generates 500 GB of data flying from Los Angeles to London
It’s all about managing and optimizing the “pipe”
LAX LHR
MB
MB
MB
MBMB
MB
MB
MB MB MBMB
MB
MB
MBMB
MB
Portfolio of e-Aircraft connectivity1. VHL / VDL2. Classic Satcom
• Inmarsat-3
3. Broadband Satcom• SBB• GX
4. Wireless @ Airport5. Wireless Mobile Network/3G
Complemented by SITA ground infrastructure• ATI Cloud• Data broker
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Classic Satcom Broadband
Satcom
WirelessMobile data
Wireless@ Airport
VHL/VDL2
3
4 5
Nose to tail – air to ground
e-Aircraft services
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© OnAir Confidential 2014
Where is the ROI?Operational savings: APU monitoring
Auxiliary Power Unit: Small gas turbine engine Starts the main engines
and provides air conditioning & power on ground
Burn: 300 lbs/hour Cost ~ $3.00/minute to run
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Typical APU Usage Data
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The value of real-time APU alerting
20% of APU starts drive 80% of costs!
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Operational savings: state detection such as abnormal engine vibration
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Connectivity allows us to harness the potential of collaboration for enhancing efficiency
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More data demands more integration and that means greater collaboration
Optimizing the industry
© OnAir Confidential 2014
OnAir & SITA brings a complete holistic approach to your aircraft and fleet connectivity requirements.
ContactRichard NordstromManaging Director North America
OnAir2013 4th Ave., Suite 400Seattle, WA 98121Direct +1 (206) 607-2710Mobile +1 (206) 954-7424