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tl tm` algtrery ks e arkokgec lnn`gs '

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7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

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Xebc` ln Algt`gts

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Xebc` ln Algt`gts

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Xebc` ln Algt`gts

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9/21

Xebc` ln Algt`gts

nlr tmet us r egh uctkoet cy h t rokg s tm rkimt prka tl pey nlr tm kgt rg t kopr ssklg wm r eg ehv rtks o`gt aeg b`s rv`h# wmkam w r n r tl es eg ehv rtkskgi kopr ssklg' Xm Arkt l @gikg tm`g buys tm ehv rtkskgi kopr ssklg eghs eoc sscy h ckv rs tm ehv rtks o`gt' Xmks `gtkr prla ss aeg b x aut h kg ugh r 506 okccks alghs egh aeg r suct kgtm h ckv ry ln up tl 20#666 ehv rtks o`gts e s algh# wmkam r pr s gts tm saec egh aepeakty ln lur slcutklg'

Eaa`ss tl mkim queckty hete ess ts nu cs tm eaaureay ln lur ecilrktmos' Xm`s hete ess ts kgacuh lur ack gtss`gsktkv egh prlprk tery hete# suam es tregseatklg eatkvkty lg tm kr w`bskt s: pubcksm r/sp`aknka hete# suam es tm`p rnlroega ln ehv rtks o`gts w pr vkluscy h ckv r h lg e pertkaucer pubcksm rs w`bskt : tmkrh/perty hete# suam esaustlo r h`olirepmka egh b`mevklrec hete h rkv`h nrlo tmkrh/perty alljk s: es w cc es kgt rgeccy h v clp`h hete tmetkgacuh s vest egh prlprk tery jglwc hi w mev xtreat h nrlo mevkgi h ckv r h egh o`esur h r splgs s tl lv r066 bkccklg ehv rtkskgi kopr ssklgs' Y lbtekg ceri vlcuo s ln xpr ss h algsuo r purames kgt gt# brlwskgib`mevklr egh tregseatklg hete tmrluim kgt iretklg wktm substegtkeccy ecc ln lur ack gts# wmkam `gebc s us tl treaj us rskgt reatklgs wktm lur ack gts w`bskt s et eg kghkvkhuec prlhuat c v c' Xmks h``p eaa ss tl mkimcy iregucer kgnlroetklgnrlo lur ack gts h`olgstret s tm trust tmet lur ack gts pcea kg us' Nlr xeopc # nlr olst ln lur ack gts# w typkaeccymev r ec/tko eaa ss tl tm prlhuats lr s rvka s e austlo r mes vk w`h# r s eram`h lr bluimt nrlo tm`o egh w`algtkguluscy r a kv uphet h kgnlroetklg lg epprlxkoet cy 966 okccklg kghkvkhuec prlhuats lr s rvka s# kgacuhkgi prkakgi#koei s egh h sarkptklgs' Lur prlprk tery jglwc hi kg xtreatkgi vecu nrlo tmks hete ks tm r suct ln lv r kimt y`ersln xt gskv ecilrktmoka/hrkv`g egecysks# tm lgilkgi r nkg`o`gt ln tmks egecysks egh h ckv ry ln teri t h

ehv rtks o`gts' Xm alobkgetklg ln tm s hete s ts ikv s us plw rnuc egh eatklgebc kgskimts kgtl algsuo r purameskgimebkts tmet w us tl ar et tm olst r c vegt ehv rtks o`gts tl hrkv `giei`o`gt egh uctkoet cy sec s nlr lur ack gts'

Y b`g nkt nrlo brleh eaa ss tl hkspcey ehv rtkskgi kgv`gtlry tmrluim lur hkr at r cetklgsmkps wktm lv r >#666pubcksm r pertg rs es w cc es e c ehkgi pr s ga lg r ec/tko /bkhhkgi hkspcey ehv rtkskgi xamegi s' Oegy ln lur hkr atpubcksm r pertg rs mev iregt h us pr n rr h eaa ss tl plrtklgs ln tm kr kgv`gtlry es e r suct ln lur ebkckty tl nn atkv cyolg tkz tmet kgv`gtlry' Earlss bltm lur hkr at pubcksm r r cetklgsmkps egh kgv`gtlry purameskgi hlg lg ehv rtkskgixamegi s# w c v rei tm Arkt l @gikg s ebkckty tl eaauret cy vecu evekcebc ehv rtkskgi kgv`gtlry lg eg kopr ssklg

by kopr ssklg besks es kt b alo s evekcebc tl us# egh utkckz tmet kgnlroetklg tl bkh nlr kgv`gtlry lg e prlireooetka#eutloet h besks' Lur ebkckty tl nnkak gtcy eaa ss egh vecu kgv`gtlry r sucts kg e mkimcy ckqukh oerj tpcea nlr kgt rg thkspcey ehv rtkskgi kgv`gtlry# wmkam kg turg ecclws us tl qukajcy nkgh plt gtkec austlo rs nlr lur ack gts# b nlr eplt gtkec austlo rs purames kgt gt mes hkokgksm`h# egh tl h ckv r nn atkv ehv rtks o`gts tl tm s us rs et tm rkimtprka ' Y `galurei pubcksm rs tl prlvkh us wktm eaa ss tl tm kr hkspcey ehv rtkskgi kgv`gtlry by lnn rkgi e t amglcliypcetnlro tmrluim wmkam tm y aeg tep kgtl ehv rtkskgi buhi ts egh oegei tm kr kgv gtlry'

Y ecsl lnn r /aloo ra alopegk s eg kgt iret h t amglcliy pcetnlro tmet `gebc s alopr m`gskv kgt rg thkspcey ehv rtkskgi aeopekig oegei`o`gt egh kgacuh s e ugknk h egh `esy/tl/us hesmblerh egh e sukt ln slntweregh s rvka`s tmet eutloet s olst aeopekig prla`ss`s' Es e r suct# w r hua ugg`a`ssery alopc xkty egh alstesslaket h wktm oeguec prla ss s egh ouctkpc v`ghlrs# h ckv rkgi nnkak gak s v`g es aeopekigs irlw kg skz eghalopc xkty'

Xm eaaureay egh nnkak gay ln tm Arkt l @gikg gebc` us tl ameri` lur ack gts lgcy wm g us rs giei wktm egehv rtks o`gt w h ckv r# usueccy by ackajkgi lg kt' Kg algtrest# trehktklgec hkspcey slcutklgs typkaeccy ameri ack gts wm`geg ehv rtks o`gt ks s rv`h# wm tm r lr glt tm ehv rtks o`gt

2

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7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

10/21

Xebc` ln Algt`gts

ks s `g lr ackaj`h lg by e us r' Y b ck v lur pey/nlr/p rnlroega prkakgi olh c prlvkh s e ac er ckgj b tw``g tm`alst ln eg ehv rtkskgi aeopekig egh kts nn atkv`g ss kg hrkvkgi sec s egh ks vecu`h by lur ack gts' Lur r v`gu r t gtklgret wes 50;# 500 egh 580 nlr tm y`ers `gh`h H a`ob r 15# 2655 egh 2652 egh tm tw cv olgtms `gh`h

D ug 16# 2651# r sp`atkv cy' Y` h nkg lur r v gu r t gtklg ret wktm r sp at tl e ikv g tw cv /olgtm p`rklh es -k+r v`gu r aligkz h hurkgi suam p rklh nrlo ack gts tmet algtrkbut h tl r v`gu r aligkz h kg tm prklr tw cv /olgtmp rklh hkvkh`h by -kk+ tltec r v`gu r aligkz h kg suam prklr tw cv /olgtm p rklh'

Es ack gts mev `obrea`h lur slcutklg# w mev eamk v`h skigknkaegt irlwtm skga lur kga`ptklg egh stebcksm`h eiclbec nlltprkgt# kgacuhkgi skigknkaegt pr s`ga kg @urlp # tm Pgkt h Qtet s# egh Eske# wm r w mev e stret ikar cetklgsmkp wktm [emll% D epeg Alrplretklg# wmkam ikv s us prkvkc i`h eaa ss tl kts ehv rtkskgi kgv`gtlry nlr h ckv rkgip rslgeckz`h hkspcey ehv rtks`o`gts' Lur ack gts kgacuh 1 Qukss`s# BlgVrkx# AHksalugt# @xp`hke# Ioerj t#Iuotr 'alo# Megjyu Jltsusme# Mlj`gh # Mlt cs'alo# Ce R`hlut # C`glvl# Cltt # Oeays# G tQml`s# Gkss`g#Lregi # Rejut g# R`arukt# Qer gze# Qtepc s# Xki r Hkr at egh Teceghl'

Lur nkgegakec r sucts kgacuh 4

r v`gu kgar es h nrlo>0'> okccklg kg 2656 tl581'> okccklg kg 2655 egh295'; okccklg kg 2652 egh nrlo

551'5 okccklg nlr tm skx olgtms `gh`h D ug 16# 2652 tl5;8'1 okccklg nlr tm skx olgtms `gh`h D ug 16#

2651:

r v`gu xacuhkgi trennka eaquksktklg alsts# wmkam w r n r tl es r v`gu x/XEA# wmkam ks e glg/KNRQnkgegakec o`esur # kgar es`h nrlo2;'= okccklg kg 2656 tl>8'0 okccklg kg 2655 egh558'5 okccklg kg 2652 egh

nrlo8;'0 okccklg nlr tm skx olgtms `gh`h D ug 16# 2652 tl99'1 okccklg nlr tm skx olgtms `gh`h D ug 16#

2651:

g t kgalo -clss+ wes8'9 okccklg kg 2656#>'5 okccklg kg 2655 egh6'= okccklg kg 2652 egh wes8'6 okccklg

nlr tm skx olgtms `gh`h Dug 16# 2652 egh-8';+ okccklg nlr tm skx olgtms `gh`h D ug 16# 2651: egh

Ehdust h @BKXHE# wmkam ks e glg/KNRQ nkgegakec o`esur # kgar es`h nrlo;'6 okccklg kg 2656 tl51'; okccklg

kg 2655 egh59'8 okccklg kg 2652 egh wes ='> okccklg nlr tm skx olgtms `gh`h Dug 16# 2652 egh0'2

okccklg nlr tm skx olgtms `gh`h D ug 16# 2651'

Vc es s` nlltglt s 8 egh > tl tm tebc algtekg`h kg tm s`atklg ln tmks prlsp`atus tktc h Q c at h Algslckhet h

Nkgegakec egh Ltm r Hete nlr e r algakcketklg ln r v`gu x/XEA tl r v`gu egh Ehdust h @BKXHE tl g t kgalo -clss+#tm olst hkr atcy aloperebc nkgegakec o`esur s aecaucet h egh pr s gt h kg eaalrhega wktm Kgt rgetklgec NkgegakecR`plrtkgi Qtegherhs# lr KNRQ' Vc es s` tm s`atklg ln tmks prlsp`atus tktc h# Oegei`o`gts Hksaussklg eghEgecysks ln Nkgegakec Alghktklg egh R`sucts ln Lp retklgsMkimckimts egh Xr ghsAck gt R t gtklg nlr e h nkgktklg lnr t gtklg ret '

R`a`gt Eaquksktklg

Es pert ln lur stret iy tl bukch uplg lur oerj t egh t amglcliy c eh`rsmkp# lg Ducy 55# 2651# w eaqukr h ecc lntm smer s ln Eh/] Ckokt h# lr Eh/]# e olbkc egecytkas egh ettrkbutklg t amglcliy alopegy' Eh/] prlvkh`s e slcutklgnlr buskg ss s tl treaj egh lptkokz olbkc hkspcey ehv rtkskgi aeopekigs h ckv r h tl soertpmlg s egh tebc tstmrluim olbkc ehv rtkskgi

1

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ur 15> 5=,6;,2651 5>459

7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

11/21

Xebc` ln Algt`gts

g twlrjs egh ltm r oerj tkgi slcutklgs' Y b ck v tm eaquksktklg ln Eh/] wkcc `gebc us tl c v rei Eh/]salopc o gtery t amglcliy# p rslgg c egh ack gt r cetklgsmkps tl eaa c ret lur olbkc stret iy' Es ln D ug 16# 2651#Eh/] meh lv r 526 ack gts kgacuhkgi Bey# @xp`hke egh Vrka ckg 'alo' Y b ck v tm ehhktklg ln Eh/] t amglclik s wkcc`gmega lur slcutklg lnn rkgis by xpeghkgi lur olbkc aepebkcktk s'

Kghustry Beajirlugh

Xm ebkckty tl oerj`t tl egh eaqukr austlo rs ks e arktkaec hrkv r ln suaa ss nlr buskg ss s# lnt g r pr s`gtkgi ev ry skigknkaegt plrtklg ln tm kr alst bes ' Buskg ss tl algsuo r /aloo ra wes epprlxkoet cy e (5'6 trkccklg kghustryiclbeccy kg 2652# irlwkgi et 5>'9 p r y`er nrlo 2652 tl 2659# eaalrhkgi tl Kgt rgetklgec Hete Alrplretklg# lr KHA'V`g tretklg ln soertpmlg s egh tebc ts mes ecsl hrkv`g repkh irlwtm ln olbkc aloo ra`# wmkam r pr s`gt h (>8'0bkccklg iclbeccy kg 2652# egh ks `xp`at h tl irlw et 10'0 AEIR b tw``g 2652 egh 2659 eaalrhkgi tl KHA' Xm`kgt rg t egh olbkc h vka s er b alokgi kgar eskgicy koplrtegt o`hkuos nlr buskg ss s tl i`g ret austlo r`giei`o`gt egh c ehs tmet uctkoet cy r suct kg sec s# bltm lgckg egh lnnckg ' Mlw v r# tm s o`hkuos er ecsl alopc xegh nreio`gt h# oejkgi kt hknnkauct egh alstcy tl `giei egh algv rt austlo rs' Kccustretkgi tm hknnkaucty ln algv rtkgiaustlo rs# == ln lgckg smlpp rs surv y`h kg N`bruery 2651 by aloQalr kghkaet h tm y meh nrlo tko tl tko`pcea`h kt os kg e smlppkgi aert egh c nt e skt wktmlut oejkgi e purames ' Kt ks tm r nlr koplrtegt nlr buskg ss s tlh v clp egh x aut lgckg egh olbkc oerj tkgi aeopekigs nnkak gtcy egh nn atkv cy merg sskgi algsuo r kgt gt# bki

hete# t amglcliy# o`esurebkckty# egh tm ebkckty tl teri t# et saec ' Eaalrhkgi tl T`gktmLptko`hke# oerj t rs sp`gt(=='> bkccklg lg kgt rg t ehv rtkskgi kg 2652# wktm tmks sp`gh xp at h tl irlw et e aloplugh egguec irlwtm ret lnlv r 58'1 tmrluim 2650'

Xm r er twl prkoery amegg cs nlr austlo r giei o gt egh algv rsklg lgckg s`eram egh hkspcey' Q`eramehv rtkskgi mes b``g nn atkv et aepturkgi algsuo r kgt gt egh qukajcy h ckv rkgi mkimcy teri t h ehv rtks o`gts bes hlg tmet kgt gt# `gebckgi buskg ss s tl nnkak gtcy `giei wktm plt gtkec austlo rs egh algv rt tm`o kgtl buy rs' Kgalgtrest# hkspcey ehv rtkskgi mes trehktklgeccy b``g w cc sukt h tl brleh buskg ss lbd atkv s# kgacuhkgi i`g retkgiewer g ss egh nevlrebkckty nlr breghs es lppls h tl tm kgt gt/hrkv`g p rnlroega lbd atkv s ln s eram' Aurr gtcy#kgt rg t hkspcey ehv rtkskgi nea s e guob r ln koplrtegt amecc gi s es eg nnkak gt egh nn atkv kgt gt/hrkv`g o`hkuonlr austlo r giei`o`gt egh algv rsklg# kgacuhkgi4

Hknnk auct tl H`ck v`r Xeri t`h# R c`vegt Ehs' Xrehktklgec kgt rg t hkspcey ehv rtkskgi slcutklgs mev

kgalrplret h v ry ckokt h euhk ga teri tkgi aepebkcktk s egh v`g olr ckokt h p rslgeckzetklg' Kg ehhktklg#

tm s slcutklgs mev i`g reccy glt b``g nn atkv kg utkckzkgi algsuo r kgt gt es e skigec nlr tm h ckv ry lnehv rtks o`gts' Es e r suct# tm s trehktklgec aeopekigs lnt g ceaj r c vega egh r suct kg pllr `giei`o`gt'

Hknnk auct t l H`ckv`r V`rnlroega` et Qaec`' Xrehktklgec kgt rg t hkspcey ehv rtkskgi slcutklgs er` lnt g

ugebc tl r pckaet r sucts eamk v`h kg soecc aeopekigs wm`g alghuatkgi ceri r# olr alopc x aeopekigs'

Kg`nnkak`gt Aeopekig @x`autklg' Xrehktklgec kgt rg t hkspcey ehv rtkskgi slcutklgs er lnt g e alobkgetklg

ln oegy plkgt slcutklgs# r qukrkgi e buskg ss tl oegueccy algg at egh oegei ouctkpc kgt ro`hkerk s eghalopc x c o`gts ln tm ehv rtkskgi aeopekig x autklg prla ss'

8

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7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

12/21

Xebc` ln Algt`gts

Vrkakgi Hksalgg`at`h nrlo V`rnlroega`' Kgt rg t hkspcey ehv rtkskgi kgv`gtlry mes mkstlrkaeccy b``g slch

lg e alst p r kopr ssklg# lr AVO# besks# o egkgi tmet e buskg`ss ks ameri`h eam tko eg ehv rtks`o`gt kshkspcey`h# wm tm r lr glt e us r kgt reat h wktm# vk w`h# lr oeh e purames bes h lg# tm ehv rtks o`gt'

Y b ck v kgt rg t hkspcey ehv rtkskgi ks glw et e arktkaec kgnc atklg plkgt wm r tm plt gtkec nlr kt tl b bltm e

breghkgi o`hkuo egh e olr nn atkv giei`o`gt egh algv rsklg o`hkuo ks nkgeccy b kgi r eckz h' Xmks oerj ttregsnlroetklg ks b kgi hrkv`g by plw rnuc t amglcliy tr ghs kgacuhkgi4

Bki Hete' G`w aloputetklgec epprleam s egh tm v r/necckgi alsts ln aloputkgi plw r glw `gebc

t amglcliy alopegk s tl prla`ss egh hrew kgskimts nrlo ceri egh hkv rs hete s ts' Xm`s kgskimts aeg b`us h tl lptkokz hkspcey ehv rtkskgi aeopekigs kg weys tmet w r glt pr vkluscy plsskbc '

R`ec/Xko`# Eutloet`h Buykgi' X amglclik s nlr olr eutloet h egh nnkak gt buykgi egh s cckgi ln

hkspcey ehv rtkskgi er iekgkgi treatklg wktm bltm ehv rtks rs egh pubcksm rs' R`ec/tko # eutloet h buykgipcetnlros egh bkhhkgi xamegi s m cp ehv rtks rs tl nnkak gtcy eaa ss tm epprlprket kgv`gtlry egh m cppubcksm rs tl oexkokz tm vecu ln tm kr kgv gtlry'

B`g nkts ln Lur Qlcutklg

Y b ck v lur slcutklg ks tregsnlrokgi tm wey tmet lur ack gts us kgt rg t hkspcey ehv rtkskgi tl hrkv sec s# byoejkgi hkspcey ehv rtkskgi e olr nnkak gt egh nn atkv o`hkuo nlr `gieikgi egh algv rtkgi plt gtkec austlo rs nlr/aloo ra alopegk s' J y b`g nkts ln lur slcutklg kgacuh 4

Mkimcy R`c`vegt# Xeri`t`h Ehs' Y er ebc tl h ckv r eg ehv rtks o`gt wktm tm rkimt prlhuat# tl tm`

rkimt us r# et tm rkimt prka egh et tm rkimt tko ' Bes h lg lbs rv`h lr pr hkat h us r kgt gt# w us tm`Arkt l @gikg tl ar et egh h ckv r e teri t h egh p rslgeckz h kgt rg t hkspcey ehv rtks o`gt tmet ehhr ss se us rs xpr ss h kgt gt wmkc tmet kgt gt ckj cy r oekgs strlgi' Y ecsl us tm Arkt l @gikg tl pr hkat eus rs ltm r ckj cy kgt r sts egh h ckv r e teri t h egh p rslgeckz h kgt rg t hkspcey ehv rtks o`gt tmetoetam s tmls plt gtkec kgt r sts'

Alop`cckgi V`rnlroega` et Qaec`' Es e r suct ln tm Arkt l @gikg egh lur brleh eaa`ss tl kgv`gtlry

tmrluim lur hkr at r cetklgsmkps wktm lv r >#666 pubcksm r pertg rs egh kgt iretklg wktm tm c ehkgi ehv rtkskgixamegi s egh g twlrjs# w er ebc tl h ckv r alop cckgi egh algskst gt p rnlroega nlr lur ack gts v`g

es tm skz egh alopc xkty ln tm kr ehv rtkskgi aeopekigs irlw' Xm r nlr # w b ck v tmet w mev egkghustry/c ehkgi aepebkckty tl h ckv r ehv rtks o`gts wktmkg e ikv`g ack gts aeopekig pereo t rs egh kg hlkgisl aeg olr nn atkv cy m cp lur ack gts r eam tm kr austlo rs egh hrkv sec s'

V`rnlroega` Hrkv`g Buskg`ss Olh`c ' Y i t pekh lgcy wm`g e us r `giei s wktm lur ehv rtks o`gts#

usueccy by ackajkgi lg tm`o# prlvkhkgi e ac er ckgj b tw``g tm alst ln eg ehv rtkskgi aeopekig egh ktsnn atkv`g`ss kg hrkvkgi sec s nlr ack gts' Xmks mes c h olst ln lur ack gts tl s t tm kr buhi ts wktm us wm r by

tm kr tltec sp`gh wktm us ks nn atkv cy algstrekg`h lgcy by lur ebkckty tl nkgh `gluim r c vegt lpplrtugktk s nlrtm`o tmet eamk v tm kr sp aknka r turg lbd atkv s' Nlr xeopc # hurkgi tm s algh

0

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7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

13/21

Xebc` ln Algt`gts

quert r ln 2651# 9> ln lur r v`gu x/XEA wes h rkv`h nrlo ack gts wmls buhi ts w r ktm r ugaepp`hlr sl ceri tmet tm buhi t algstrekgt hkh glt r strkat purames s ln ehv rtks o`gts by us'

Alookto`gt tl Vrkveay' Y er alooktt h tl egh er prleatkv eblut algsuo r prkveay by ikvkgi

algsuo rs gltka kg tm ehv rtks o`gts tm y s wktm kgnlroetklg eblut p rslgeckz h ehv rtks o`gts# tm`

hete preatka s esslaket h wktm ehv rtks o`gts tm y r a kv egh mlw tl lpt/lut ln teri t h ehv rtks o`gts kntm y amlls ' Y ecsl eatkv cy `galurei lur ehv rtkskgi ack gts egh pubcksm rs tl prlvkh ir et rtregsper gay egh kgnlroetklg tl algsuo rs eblut lur alcc atklg egh us ln hete r cetkgi tl tm`ehv rtks o`gts w h ckv r egh treaj'

Mkimcy @nnkak`gt Aeopekigs et Qaec`' Lur slcutklg oej s ehv rtkskgi aeopekigs olr nnkak gt by

r huakgi ugg a ssery alopc xkty egh alst esslaket h wktm oeguec prla ss s egh ouctkpc prlvkh rs kgvlcv`hkg hkspcey ehv rtkskgi' Y er ebc tl algtkgu tl h ckv r tm s nnkak gak s v`g es ehv rtkskgi aeopekigssaec up egh b alo olr alopc x'

Lur Alop`tktkv` Qtr`gitms

Y b ck v w mev stebcksm`h e strlgi c eh rsmkp plsktklg kg tm iclbec kgt rg t hkspcey ehv rtkskgi oerj t# bukctuplg e guob r ln hknn r gtketkgi str gitms4

Vlw`rnuc egh Qaecebc` X`amglcliy' Lur slcutklg ks tm r suct ln lv r kimt y`ers ln nlaus`h r s`eram egh

h v clpo`gt egh kgv sto`gt# egh ks supplrt h by e nc xkbc egh saecebc kgnrestruatur '

H``p Hete/Hrkv`g Pgh`rsteghkgi ln Algsuo`r Kgt`gt egh B`mevklr' Y mev eaa`ss tl twl typ`s ln

hknn r gtketkgi hete4 -5+ vecuebc algsuo r purames b`mevklr hete# kgacuhkgi prlhuats tmet e algsuo r mesr a`gtcy cllj`h et lr purames h: egh -2+ lur lwg lp retkgi hete egh kgskimts# wmkam w mev eaauoucet htmrluim lur xp rk ga kg h ckv rkgi lv r 066 bkccklg kgt rg t hkspcey ehv rtks o`gts' Y lgcy us tm hetenrlo `eam ln lur ack gts nlr tm b`g nkt ln tmet sp aknka ack gts ehv rtkskgi aeopekigs egh hl glt s cc lrltm rwks smer tmks hete wktm ltm r ack gts lr tmkrh pertk s'

H``p Ckquk hkty ln H`oegh egh Quppcy' Lv r tm alurs ln ouctkpc y`ers# w mev bukct eg xt gskv`

g twlrj ln r cetklgsmkps wktm lur ack gts egh pubcksm rs# ar etkgi e h``p egh mkimcy ckqukh oerj tpcea nlrkgt rg t hkspcey ehv rtkskgi kgv`gtlry' Xmks h``p egh ckqukh oerj tpcea mes `gebc h us tl kgar es lur r eamegh eaa ss tl e queckty suppcy ln ehv rtkskgi kgv`gtlry# hrkvkgi lur ebkckty tl qukajcy oetam eg ehv rtks o`gt tle us r b nlr purames kgt gt mes hkokgksm`h# wm r v r tmet us r oey b lgckg '

Mkim Uueckty Ack`gt Bes ' Lur ack gts kgacuh slo ln tm ceri st egh olst slpmkstkaet h /aloo ra`

alopegk s kg tm wlrch# kgacuhkgi 1 Qukss`s# BlgVrkx# AHksalugt# @xp`hke# Ioerj t# Iuotr 'alo# MegjyuJltsusme# Mlj`gh # Mlt cs'alo# Ce R`hlut # C`glvl# Cltt # Oeays# G tQml`s# Gkss`g# Lregi # Rejut g#R`arukt# Qer gze# Qtepc s# Xki r Hkr at egh Teceghl'

@xt`gskv` Iclbec Vr`s`ga ' Y lp ret iclbeccy kg 19 alugtrk s' Y mev eamk v`h iclbec pr s ga by

suaa ssnuccy r pckaetkgi egh saeckgi lur buskg ss olh c kg ouctkpc hknn r gt

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Xebc` ln Algt`gts

i`lirepmka oerj ts' Ceri buskg ss s er kgar eskgicy s jkgi alopr m`gskv kgt rg t ehv rtkskgi slcutklgstmet er nn atkv earlss i`lirepmka oerj ts# egh w b ck v w er w cc plsktklg`h tl s rv tm`o kg g`ercyv ry oerj t kg wmkam tm y s j tl hrkv sec s'

Hete Hrkv`g krt ulus Akrac`' Lur slcutklg prlvkh`s skigknkaegt b`g nkts tl ehv rtks rs# pubcksm rs egh

us rs# wmkam w b ck v ar et s e vkrtulus akrac ' Y xp at tmks vkrtulus akrac wkcc algtkgu tl nu c lurirlwtm'

Lur Irlwtm Lpplrtugktk`s

Lur ilec ks tl b tm c ehkgi pcetnlro tmrluim wmkam /aloo ra alopegk s earlss kghustrk s egh i`lirepmk sus lgckg hkspcey ehv rtkskgi tl hrkv austlo r `giei`o`gt egh algv rsklg' Xm alr c o`gts ln lur irlwtm stret iykgacuh 4

Irlwkgi Lur Olbkc` Buskg`ss' Y s olbkc ehv rtkskgi es eg lpplrtugkty tl skigknkaegtcy xpegh lur

kgv`gtlry egh r eam es w cc es ehhr ss tm irlwkgi us r euhk ga egh algt gt algsuoptklg lg olbkch vka s' Kg tm nkrst quert r ln 2651# w ceugam`h e olbkc slcutklg kg D epeg# egh w kgt gh tl algtkgu tl`gmega tmks slcutklg egh xpegh kt iclbeccy' Y ecsl r a`gtcy eaqukr h Eh/]# e alopc o`gtery olbkcegecytkas egh ettrkbutklg t amglcliy alopegy# tmet ecclws buskg ss s tl treaj egh lptkokz olbkc hkspcey

ehv rtkskgi aeopekigs h ckv r h tl soertpmlg s egh tebc ts tmrluim olbkc ehv rtkskgi g twlrjs egh ltm roerj tkgi slcutklgs'

Algtkgukgi tl Kgglvet` egh Kgv`st kg X`amglcliy egh Hete' Y kgt gh tl algtkgu tl oej substegtkec

kgv sto`gts kg r s eram egh h v clpo`gt tl nurtm r kgar es tm nnkak gay egh nn atkv`g ss ln lur slcutklg'

@xpeghkgi Lur Vr`s`ga` kg Alr` Oerj`ts egh V`g`tretkgi G`w Oerj`ts' Y b ck v skigknkaegt

lpplrtugktk s r oekg nlr us tl irlw lur buskg ss kg i`lirepmka oerj ts wm r w ecr ehy lp ret # suam es@urlp # tm Pgkt h Qtet s egh D epeg' Y ecsl pceg tl gt r egh xpegh lp retklgs kg g`w i`lirepmkaoerj ts# suam es tm Eske/Veaknka r iklg egh @est rg @urlp '

Aepturk gi Brleh`r Ehv`rtkskgi Buhi`ts' Xl het # e oedlrkty ln lur r v gu mes b` g h`rkv h nrlo

h ckv rkgi ehv rtks o`gts tl us rs wml mev xpr ss h eg kgt gt kg lg ln lur ack gts prlhuats lr s rvka s#wktm tm lbd atkv ln hrkvkgi e sec bes h lg tmet kgt gt' Y er b`ikggkgi tl c v rei tm Arkt l @gikg # heteess ts egh prlprk tery jglwc hi tl m cp buskg`ss`s eamk v clgi r t ro buskg`ss lbd atkv`s# suam esaustlo r r t gtklg# bregh ewer g ss egh pr n r ga smknt# kg lrh r tl hrkv sustekg`h sec s irlwtm lv r tko '

@xpeghkgi Q c`atkv`cy kgtl Ltm`r ^`rtkaecs' Mkstlrkaeccy# w mev pursu`h e irlwtm stret iy nlaus`h

oekgcy lg tmr v rtkaecs4 r tekc# trev c egh acessknk hs' Y b ck v lur slcutklg ks ecsl epprlprket nlr e wkh`verk ty ln plt gtkec g`w ack gts# kgacuhkgi alopegk s kg tm eutloltkv # t c aloougkaetklgs# algsuo r illhsegh nkgega kghustrk s'

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Xebc` ln Algt`gts

Rksj Neatlrs

Lur buskg ss ks subd at tl e guob r ln rksjs tmet ylu smluch ugh rstegh b nlr h akhkgi tl kgv st kg tm EHQs#kgacuhkgi tm nlcclwkgi4

Y er eg `ercy stei alopegy wktm e ckokt h lp retkgi mkstlry# wmkam oej s kt hknnkauct tl vecuet luraurr gt buskg ss egh nutur prlsp ats egh oey kgar es tm rksj ln ylur kgv sto`gt'

Y mev xp rk ga`h repkh irlwtm kg r a`gt p rklhs# egh lur r a`gt irlwtm ret s oey glt b kghkaetkv ln lurnutur irlwtm'

Xm nekcur` by tm Arkt l @gikg tl eaauret cy pr hkat giei o gt by e us r aluch r suct kg skigknkaegt alsts tlus# kg clst r v`gu egh hkokgksm`h kgt rg t hkspcey ehv rtkskgi kgv`gtlry'

Lur ebkckty tl i`g ret r v`gu h`p`ghs lg lur alcc atklg ln skigknkaegt eolugts ln hete nrlo verklus slura s'

R`iucetlry# c ikscetkv lr s cn/r iucetlry h v clpo`gts r ierhkgi kgt rg t prkveay oett rs aluch ehv rs cyenn at lur ebkckty tl alghuat lur buskg ss'

Kn w nekc tl eaa ss e algskst gt suppcy ln kgt rg t hkspcey ehv rtkskgi kgv`gtlry egh xpegh lur eaa ss tl

suam kgv`gtlry# lur buskg ss egh r sucts ln lp retklgs aluch b mero`h'

Ceri egh stebcksm`h kgt rg t egh t amglcliy alopegk s oey b ebc tl skigknkaegtcy kopekr lur ebkckty tllp ret '

Xm oerj`t kg wmkam w` pertkakpet ks kgt gs cy alop`tktkv egh nreio gt h# egh w` oey glt b` ebc tlalop t suaa ssnuccy wktm lur aurr gt lr nutur alop tktlrs'

Xm s egh ltm r rksjs er` hksauss h olr nuccy kg tm s atklg ln tmks prlsp atus tktc h Rksj Neatlrs b`ikggkgi lgpei 50'

Alrplret` Kgnlroetklg

Y w r kgalrplret h es e slakt per eatklgs skopcknk`# lr Q'E'Q'# ugh r tm cews ln tm Nr gam R`pubcka lg

Glv`ob r 1# 2660# nlr e p rklh ln ;; y`ers egh subs qu`gtcy algv rt h tl e slakt eglgylo`# lr Q'E'Y er

r ikst r h et tm Verks Aloo ra egh Alopegk s R`ikst r ugh r tm guob r 8=8 9=> 28;' Lur prkgakpec x autkvlnnka s er claet h et 12 Ru Bcegam 9066; Verks# Nrega # egh lur t c pmlg guob r ks *11 5 86 86 22 ;6' Lurei`gt nlr s rvka ln prla`ss kg tm Pgkt h Qtet s ks Getklgec R`ikst r h Ei`gts# Kga' Y ecsl oekgtekg e w`b skt etwww'arkt l'alo' Xm r n r ga tl lur w`bskt ks eg kgeatkv t xtuec r n r ga lgcy egh tm kgnlroetklg algtekg`h kg# lrtmet aeg b eaa`ss`h tmrluim# lur w`b skt ks glt e pert ln tmks prlsp`atus'

Arkt l# tm Arkt l clil egh ltm r treh`oerjs lr s rvka oerjs ln Arkt l Q'E' epp`erkgi kg tmks prlsp`atus er tm`prlp rty ln Arkt l Q'E' Xreh geo`s# treh`oerjs egh s rvka oerjs ln ltm r alopegk s epp`erkgi kg tmks prlsp`atuser tm prlp rty ln tm kr r sp`atkv mlch rs'

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Xebc` ln Algt`gts

Xm` Lnn`rkgi

Vubcka lnn rkgi prka` Y` aurr gtcy stkoet tmet tm kgktkec pubcka lnn rkgi prka` p`r EHQ wkcc b` b tw` g( egh (

EHQs lnn r`h by us EHQs r pr s`gtkgi lrhkgery smer sLptklg tl purames ehhktklgecEHQs

Y mev iregt h tm ugh rwrkt rs eg lptklg nlr e p rklh ln 16 heys nrlo tm het lntmks prlsp`atus tl purames eg ehhktklgec EHQs nrlo us tl alv rlv r/ecclto`gts# kn egy'

Eo rkaeg H`plsktery Qmer`s @eam EHQ wkcc r`pr`s`gt lg lrhkgery smer # glokgec vecu 6'620 p r smer ' [lu wkcc

mev tm rkimts ln eg EHQ mlch r es prlvkh`h kg tm h`plskt eir `o`gt eolgi us# tm`h`plsktery egh mlch rs egh b`g nkakec lwg rs ln EHQs nrlo tko tl tko ' Xl b tt rugh rstegh tm t ros ln tm EHQs# ylu smluch aer nuccy r eh tm s atklg kg tmksprlsp`atus gtktc h H`sarkptklg ln Eo rkaeg H`plsktery Qmer s' Y ecsl galurei`ylu tl r eh tm h`plskt eir `o`gt# wmkam ks nkc h es eg xmkbkt tl tm r ikstretklgstet o`gt tmet kgacuh s tmks prlsp atus'

H`plsktery Xm Begj ln G`w [lrj O cclg

EHQs tl b lutsteghkgient r tmks lnn rkgi

EHQs r pr s`gtkgi lrhkgery smer s# essuokgi tm h`plskt ln ecclutsteghkgi smer s kgtl tm EHQ h`plskt neakckty'

Ps` ln prla` hs Y` stkoet tmet w` wkcc r a kv g t prla` hs ln epprlxkoet cy ( # essuokgi egkgktkec pubcka lnn rkgi prka ln ( p r EHQ# tm okhplkgt ln tm prka regi s t nlrtmlg tm alv r pei ln tmks prlsp atus# ent r h`huatkgi tm ugh rwrktkgi hksalugts eghalookssklgs egh stkoet h lnn rkgi xp`gs s peyebc by us' Y kgt gh tl us tm g tprla``hs w r a kv nrlo tmks lnn rkgi nlr i`g rec alrplret purpls`s# kgacuhkgiwlrjkgi aepktec# sec s egh oerj tkgi eatkvktk s# r s eram egh h v clpo`gt# prlhuath v clpo`gt# i`g rec egh ehokgkstretkv oett rs# egh aepktec xp`ghktur s' Y oeyecsl us e plrtklg ln tm g t prla``hs nlr tm eaquksktklg ln# lr kgv sto`gt kg#t amglclik s# slcutklgs lr buskg`ss`s tmet alopc o`gt lur buskg`ss' Q` tm s`atklg

ln tmks prlsp`atus tktc h Ps ln Vrla``hs'

Rksj neatlrs Q`` tm s atklg ln tmks prlsp atus tktc h Rksj Neatlrs b`ikggkgi lg pei` 50 egh tmltm r kgnlroetklg kgacuh`h kg tmks prlsp atus nlr e hksaussklg ln neatlrs ylu smluchaer nuccy algskh r b nlr h`akhkgi tl kgv`st kg tm EHQs'

Vrlpls`h trehkgi syoblc ARXL'

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Xebc` ln Algt`gts

Xm guob`r ln EHQs tmet wkcc b` lutsteghkgi ent r tmks lnn rkgi ks bes h lg tm guob`r ln lrhkgery smer slutsteghkgi es ln D ug 16# 2651 egh xacuh s4

=#68;#088 lrhkgery smer s kssuebc uplg tm x raks ln lutsteghkgi smer lptklgs egh werregts kssu`hpursuegt tl lur smer lptklg pcegs egh ltm r h c ietklgs ln eutmlrkty nrlo lur smer mlch rs et e w kimt h

ev rei `x raks prka ln8'6> -(0'2;+ p r smer : egh

>#>29#219 lrhkgery smer s r s rv`h nlr nutur kssuega ugh r lur smer lptklg pcegs egh ltm r h c ietklgs lneutmlrkty nrlo lur smer mlch rs'

@xa`pt es ltm rwks glt h# tm kgnlroetklg kg tmks prlsp atus essuo s tm nlcclwkgi4

tm algv rsklg ln ecc ln lur lutsteghkgi pr n rr h smer s kgtl eg eiir iet ln lrhkgery smer s# wmkamwkcc laaur eutloetkaeccy koo`hket cy prklr tl tm alopc tklg ln tmks lnn rkgi:

tm nn atkv`g ss ln lur eo`gh`h egh r stet h by/cews uplg tm alopc tklg ln tmks lnn rkgi: egh

gl x raks by tm ugh rwrkt rs ln tm kr lptklg tl purames ehhktklgec EHQs'

@xa`pt es ltm rwks glt h# tm kgnlroetklg kg tmks prlsp atus ikv s nn at tl tm nlcclwkgi4

e 88/nlr/lg smer spckt ln lur lrhkgery smer s egh pr n rr h smer s tmet laaurr h kg Q`pt ob r 266;:

e tmr /nlr/lg smer spckt ln lur lrhkgery smer s egh pr n rr h smer s tmet laaurr h kg D ug 2655: egh

e twl/nlr/nkv r v rs smer spckt ln lur lrhkgery smer s egh pr n rr h smer s tmet laaurr h kg Euiust 2651'

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Xebc` ln Algt`gts

Quooery Algslckhet`h Nkgegakec egh Ltm`r Hete

Xm nlcclwkgi tebc s suooerkz lur mkstlrkaec algslckhet h nkgegakec egh ltm r hete' Y` h`rkv h tm suooeryalgslckhet h stet o`gt ln kgalo hete nlr tm tmr y`ers `gh`h H a`ob r 15# 2656# 2655 egh 2652 nrlo lur euhkt halgslckhet h nkgegakec stet o`gts kgacuh`h cs wm r kg tmks prlsp atus' Y h rkv`h tm suooery algslckhet h

stet o gt ln kgalo hete nlr tm skx olgtms `gh`h Dug 16# 2652 egh 2651 egh tm algslckhet h stet o`gt ln nkgegakecplsktklg hete es ln D ug 16# 2651 nrlo lur ugeuhkt h nkgegakec stet o`gts kgacuh`h cs wm r kg tmks prlsp`atus' Lureuhkt h algslckhet h nkgegakec stet o`gts mev b``g pr per h kg eaalrhega wktm Kgt rgetklgec Nkgegakec R`plrtkgiQtegherhs# lr KNRQ# es kssu`h by tm Kgt rgetklgec Eaalugtkgi Qtegherhs Blerh# lr KEQB' Lur mkstlrkaec r sucts er gltg a sserkcy kghkaetkv ln tm r sucts tmet oey b xp at h kg tm nutur ' [lu smluch r eh tm s hete tli tm r wktm luralgslckhet h nkgegakec stet o`gts egh r cet h glt s b`ikggkgi lg pei N/5# es w cc tm s atklgs ln tmks prlsp atus tktc hQ c at h Algslckhet h Nkgegakec egh Ltm r Hete# Oegei`o`gts Hksaussklg egh Egecysks ln Nkgegakec Alghktklg eghR sucts ln Lp retklgs egh Aurr gay @xamegi Ret s egh tm ltm r nkgegakec kgnlroetklg kgacuh`h cs wm r kg tmksprlsp`atus'

[`er @gh`h H`a`ob`r 15# Qkx Olgtms @gh`h Dug ` 16#

2656 2655 2652 2652 2651

@url @url @url PQ( @url @url PQ( -`urls egh hlccers kg t mluseghs# `xa`pt smer` egh p`r smer` h ete+

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Irlss prlnkt 29#151 0=#=52 565#8=> 512#611 88#=19 >>#80= =>#8>2

Lp retkgi `xp`gs s4 R s eram egh h`v clpo`gt -2#811+ -=#9=>+ -58#2=0+ -5=#0=0+ ->#1=5+ -51#5;8+ -59#5>0+Qec s egh lp retklgs -55#921+ -16#=16+ -0=#689+ -90#05;+ -2>#686+ -86#6=1+ -02#58=+I`g rec egh ehokgkstretkv -0#985+ -;#16;+ -26#26=+ -2>#2;5+ -9#612+ -50#5;0+ -5;#9>;+

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G t kgalo -clss+ 8#958 >#528 =15 5#6=5 1#;>9 -8#;51+ ->#1;2+

G t kgalo -clss+ evekcebc tl smer mlch rs lnArkt l Q'E' 8#958 >#528 ;=5 ( 5#29> 1#;>9 -8#9;;+ ( ->#281+

G t kgalo -clss+ ecclaet h tl smer mlch rs p rsmer 4

Beska 6'118 6'586 6'622 ( 6'2=> 6'6;6 -6'562+ ( -6'511+Hkcut h 6'12; 6'52; 6'626 ( 6'62> 6'6=1 -6'6;1+ ( -6'525+

Y kimt h ev rei smer s lutsteghkgi us h kgaloputkgi p r smer eolugts4

Beska 58#529#291 81#9;1#;68 80#581#5== 80#581#5== 88#290#256 89#582#5>2 89#582#5>2Hkcut h 58#18;#690 89#025#;>8 8=#0=>#>>> 8=#0=>#>>> 89#0=8#6;> 05#>91#=2> 05#>91#=2>

Vrl nlroe g t kgalo -clss+ ecclaet h tlsmer mlch rs p`r smer` 4

Beska ( (Hkcut h ( (

Vrl nlroe w kimt h ev rei smer s lutsteghkgi

us h kg aloputkgi p r smer eolugts4 Beska

Hkcut h

Ltm`r Nkgegakec egh Lp`r etkgi Hete4 Guob r ln ack gts =12 5#>1= 1#2;9 GE 2#219 8#5;; GER`v gu `x/XEA 2;#=16 >8#062 558#58= ( 58=#069 8;#062 99#11= ( 566#>59Ehdust h G t Kgalo` 0#0=5 9#05; 8#1=9 ( 0#969 0#29= -2#5;=+ ( -2#=>6+Ehdust h @BKXHE ;#66; 51#==8 59#1=6 ( 22#>55 =#0>8 0#285 ( >#=5;

55

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ur 15> 5=,6;,2651 5>459

7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

19/21

Xebc` ln Algt`gts

Es ln Dug` 16# 2651

Eatuec

Vrl nlroees Ehdust`h

@url PQ( @url PQ( -kg tmluseghs+

Algslckhet`h Qtet`o`gt ln Nkgegakec Vlsktklg4

Aesm egh aesm `qukvec gts 89#=;1 ( >2#16;

(

Ylrjkgi aepktec -=#=99+ -55#08;+Xltec ess`ts 5>9#1=> 259#9>;Xreh r a kvebc s# g t ln ecclwega s >>#6;9 =0#;;2Xltec nkgegakec ckebkcktk s 51#>61 59#>;=Xltec ckebkcktk s 56=#211 586#=55Xltec qukty 0;#501 9>#;0=

-5+ Alst ln r v gu egh lp retkgi `xp`gs s kgacuh smer /bes h alop`gsetklg `xp`gs # s rvka alsts -p`gsklg+ egh h`pr aketklg egh eolrtkzetklg `xp`gs ses nlcclws4

[`er @gh`h H`a`ob`r 15# Qkx Olgtms @gh`h Dug` 16# 2656 2655 2652 2652 2651

-kg tmluseghs+

Qmer`/Bes`h Alop`gsetklg @xp`gs`4 R s eram egh h`v clpo`gt -2;+ -5=6+ -82;+ -510+ -00;+

Qec s egh lp retklgs -8;0+ -=;;+ -5#=66+ -962+ -=2>+I`g rec egh ehokgkstretkv -181+ -15>+ -5#129+ -898+ -5#116+

Xltec smer /bes h alop gsetklg xp gs` -=>9+ -5#1;0+ -1#00>+ -5#155+ -2#950+

V`gsklg Alsts4 Q`rvka alsts p`gsklg -81+ -90+ -556+ -;6+ -595+

H`pr`aketklg egh Eolrtkzetklg @xp`gs`4 Alst ln r v`gu` ->6;+ -2#656+ -1#>8=+ -5#115+ -1#581+R s eram egh h`v clpo`gt -=+ -05+ -5>>+ -=5+ -22;+Qec s egh lp retklgs -0;+ -229+ -=89+ -158+ -901+I`g rec egh ehokgkstretkv -9+ -21;+ -569+ -01+ -288+

Xltec h pr aketklg egh eolrtkzetklg xp gs` ->=1+ -2#029+ -8#9>=+ -5#99;+ -8#1>;+

-2+ Nlr tm y er gh h H a`ob r 15# 2652 egh tm skx olgtms gh`h Dug 16# 2651# tmks kgacuh s506#666 egh558#666# r sp atkv cy# ln clss ettrkbutebc tl

glg/algtrlcckgi kgt r sts kg lur D epeg s subskhkery m ch by [emll% D epeg Alrplretklg' Q` glt 5 tl lur algslckhet h nkgegakec stet o`gts b`ikggkgi lgpei N/5 nlr e h sarkptklg ln tmks glg/algtrlcckgi kgt r st'

-1+ Vrl nlroe beska egh hkcut h g t kgalo -clss+ p r lrhkgery smer r pr s gts g t kgalo -clss+ hkvkh`h by tm prl nlroe w kimt h ev rei lrhkgery smer s

lutsteghkgi' Vrl nlroe w kimt h ev rei smer s lutsteghkgi r nc ats tm algv rsklg ln pr n rr h smer s -uskgi tm kn/algv rt h o tmlh+ kgtllrhkgery smer s es kn tm algv rsklg meh laaurr h lg tm nkrst hey ln tm r c vegt p rklh'

-8+ Y h nkg R`v gu `x/XEA es lur r v gu `xacuhkgi trennka eaquksktklg alsts# lr XEA# i`g ret h lv r tm eppckaebc o`esur o`gt p rklh' R`v gu `x/XEAks glt e o`esur aecaucet h kg eaalrhega wktm KNRQ' Y mev kgacuh`h R`v`gu x/XEA kg tmks prlsp`atus b`aeus kt ks e j`y o`esur us`h by luroegei`o gt egh blerh ln hkr atlrs' Kg pertkaucer# w b ck v tmet tm ckokgetklg ln XEA nrlo r v gu aeg prlvkh e us nuc o`esur nlr p rklh/tl/p rklhaloperkslgs ln lur alr buskg ss' Eaalrhkgicy# w b ck v tmet R`v gu `x/XEA prlvkh s us nuc kgnlroetklg tl kgv stlrs egh ltm rs kg ugh rsteghkgi egh`vecuetkgi lur r sucts ln lp retklgs kg tm seo oegg r es lur oegei`o`gt egh blerh ln hkr atlrs' Lur us ln R`v gu `x/XEA mes ckoktetklgs es egegecytkaec tllc# egh ylu smluch glt algskh r kt kg kslcetklg lr es e substktut nlr egecysks ln lur nkgegakec r sucts es r plrt h ugh r KNRQ' Qlo ln tm`s`ckoktetklgs er 4 -e+ ltm r alopegk s# kgacuhkgi alopegk s kg lur kghustry wmkam mev skokcer buskg ss erregi`o`gts# oey ehhr ss tm kopeat ln XEAhknn r gtcy: egh -b+ ltm r alopegk s oey r plrt R`v gu `x/XEA lr skokcercy tktc h o`esur s but aecaucet tm`o hknn r gtcy# wmkam r hua s tm kr us nucg sses e aloperetkv o`esur ' B`aeus ln tm`s egh ltm r ckoktetklgs# ylu smluch algskh r R`v`gu x/XEA eclgiskh lur ltm r KNRQ/bes`h nkgegakecp rnlroega o`esur s# suam es r v gu egh lur ltm r KNRQ nkgegakec r sucts' Xm nlcclwkgi tebc pr s`gts e r algakcketklg ln R`v`gu x/XEA tl r v`gu #tm olst hkr atcy aloperebc KNRQ o`esur # nlr `eam ln tm p rklhs kghkaet h4

[`er @gh`hH`a`ob`r 15#

Qkx Olgtms @gh`hDug` 16#

2656 2655 2652 2652 2651

-kg tmluseghs+ R`v gu` >0#>2> 581#0>2 295#=00 551#581 5;8#2>6

Ehdusto`gt4

Xrennka eaquksktklg alsts 10#9;> 9;#6>6 509#969 >1#>85 55>#;22

R`v gu `x/XEA 2;#=16 >8#062 558#58= 8;#062 99#11=

52

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-=+

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o N/5 mttp4,,www's`a'ilv,Eramkv`s,`hier,hete,509>829,66655;1520511>;0'''

ur 15> 5=,6;,2651 5>459

7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

20/21

Xebc` ln Algt`gts

-0+ Y h nkg Ehdust h G t Kgalo es lur g t kgalo -clss+ ehdust h tl ckokget tm kopeat ln smer /bes h alop`gsetklg `xp`gs ' Ehdust h G t Kgalo ksglt e o`esur aecaucet h kg eaalrhega wktm KNRQ' Y mev kgacuh`h Ehdust h G t Kgalo kg tmks prlsp atus b aeus kt ks e j`y o`esur us h by luroegei`o`gt egh blerh ln hkr atlrs tl vecuet lp retkgi p rnlroega # i`g ret nutur lp retkgi pcegs egh oej stret ika h aksklgs r ierhkgi tm`ecclaetklg ln aepktec' Kg pertkaucer# w b ck v tmet tm ckokgetklg ln smer /bes h alop`gsetklg `xp`gs kg aecaucetkgi Ehdust h G t Kgalo aeg prlvkh eus nuc o`esur nlr p rklh/tl/p rklh aloperkslgs ln lur alr buskg ss' Eaalrhkgicy# w b ck v tmet Ehdust h G t Kgalo prlvkh s us nuc kgnlroetklg tlkgv stlrs egh ltm rs kg ugh rsteghkgi egh vecuetkgi lur r sucts ln lp retklgs kg tm seo oegg r es lur oegei`o`gt egh blerh ln hkr atlrs' Lur us lnEhdust h G t Kgalo mes ckoktetklgs es eg egecytkaec tllc# egh ylu smluch glt algskh r kt kg kslcetklg lr es e substktut nlr egecysks ln lur nkgegakec r sucts es

r plrt h ugh r KNRQ' Qlo ln tm s ckoktetklgs er 4 Ehdust h G t Kgalo hl s glt r nc at tm plt gtkeccy hkcutkv kopeat ln `qukty/bes h alop`gsetklgegh ltm r alopegk s# kgacuhkgi alopegk s kg lur kghustry# oey aecaucet Ehdust h G t Kgalo lr skokcercy tktc h o`esur s hknn r gtcy# wmkam r hua s tm krus nucg ss es e aloperetkv o`esur ' B`aeus ln tm`s egh ltm r ckoktetklgs# ylu smluch algskh r Ehdust h G t Kgalo eclgiskh lur ltm r KNRQ/bes`hnkgegakec p rnlroega o`esur s# suam es g t prlnkt egh lur ltm r KNRQ nkgegakec r sucts' Xm nlcclwkgi tebc pr s gts e r algakcketklg ln Ehdust h G t Kgalo`tl g t kgalo -clss+# tm olst hkr atcy aloperebc KNRQ o`esur # nlr eam ln tm p rklhs kghkaet h4

[`er @gh`hH`a`ob`r 15#

Qkx Olgtms @gh`hDug` 16#

2656 2655 2652 2652 2651 -kg tmluseghs+

G t kgalo -clss+ 8#958 >#528 =15 1#;>9 -8#;51+

Ehdusto`gt4

Qmer /bes`h alop`gsetklg xp gs` =>9 5#1;0 1#00> 5#155 2#950

Ehdust h G t Kgalo` 0#0=5 9#05; 8#1=9 0#29= -2#5;=+

->+ Y h nkg Ehdust h @BKXHE es lur algslckhet h `ergkgis b nlr kgt r st# tex s# h`pr aketklg egh eolrtkzetklg# ehdust h tl ckokget tm kopeat lnsmer /bes`h alop`gsetklg xp`gs egh p`gsklg alsts' Ehdust h @BKXHE ks glt e o`esur aecaucet h kg eaalrhega wktm KNRQ' Y mev kgacuh`h Ehdust h

@BKXHE kg tmks prlsp atus b aeus kt ks e j`y o`esur us h by lur oegei`o`gt egh blerh ln hkr atlrs tl `vecuet lp retkgi p rnlroega # i`g ret nuturlp retkgi pcegs egh oej stret ika h aksklgs r ierhkgi tm ecclaetklg ln aepktec' Kg pertkaucer# w b ck v tmet tm ckokgetklg ln smer /bes h alop`gsetklg`xp gs egh p`gsklg alsts kg aecaucetkgi Ehdust h @BKXHE aeg prlvkh e us nuc o`esur nlr p rklh/tl/p rklh aloperkslgs ln lur alr buskg`ss'Eaalrhkgicy# w b ck v tmet Ehdust h @BKXHE prlvkh s us nuc kgnlroetklg tl kgv stlrs egh ltm rs kg ugh rsteghkgi egh `vecuetkgi lur r sucts ln lp retklgs kgtm seo oegg r es lur oegei`o`gt egh blerh ln hkr atlrs' Lur us ln Ehdust h @BKXHE mes ckoktetklgs es eg egecytkaec tllc# egh ylu smluch glt algskh rkt kg kslcetklg lr es e substktut nlr egecysks ln lur nkgegakec r sucts es r plrt h ugh r KNRQ' Qlo ln tm s ckoktetklgs er 4 -e+ ectmluim h`pr aketklg egheolrtkzetklg er glg/aesm ameri s# tm ess ts b kgi h`pr aket h egh eolrtkz h oey mev tl b r pcea h kg tm nutur # egh Ehdust h @BKXHE hl s gltr nc at aesm aepktec `xp`ghktur r qukr o`gts nlr suam r pcea o`gts lr nlr g`w aepktec `xp`ghktur r qukr o`gts: -b+ Ehdust h @BKXHE hl s glt r nc atamegi s kg# lr aesm r qukr o`gts nlr# lur wlrjkgi aepktec g``hs: -a+ Ehdust h @BKXHE hl s glt r nc at tm plt gtkeccy hkcutkv kopeat ln `qukty/bes halop`gsetklg: -h+ Ehdust h @BKXHE hl s glt r nc at tex peyo`gts tmet oey r pr s gt e r huatklg kg aesm evekcebc tl us: egh - + ltm r alopegk s# kgacuhkgialopegk s kg lur kghustry# oey aecaucet Ehdust h @BKXHE lr skokcercy tktc h o`esur s hknn r gtcy# wmkam r hua s tm kr us nucg ss es e aloperetkvo`esur ' B`aeus ln tm`s egh ltm r ckoktetklgs# ylu smluch algskh r Ehdust h @BKXHE eclgiskh lur ltm r KNRQ/bes`h nkgegakec p rnlroega o`esur s#suam es g t prlnkt egh lur ltm r KNRQ nkgegakec r sucts' Xm nlcclwkgi tebc pr s`gts e r algakcketklg ln Ehdust h @BKXHE tl g t kgalo -clss+# tm olsthkr atcy aloperebc KNRQ o`esur # nlr eam ln tm p rklhs kghkaet h4

[`er @gh`hH`a`ob`r 15#

Qkx Olgtms @gh`hDug` 16#

2656 2655 2652 2652 2651

-kg tmluseghs+ G t kgalo -clss+ 8#958 >#528 =15 1#;>9 -8#;51+

Ehdusto`gts4

Nkgegakec kgalo - xp`gs + 18 ->2=+ 5#00; -15;+ 2#080Vrlvksklg nlr kgalo tex`s 2#>>= 8#1;5 >#00> 5#910 108Qmer /bes`h alop`gsetklg xp gs` =>9 5#1;0 1#00> 5#155 2#950Q rvka alsts-p`gsklg+ 81 90 556 ;6 595H`pr aketklg egh eolrtkzetklg `xp`gs >=1 2#029 8#9>= 5#99; 8#1>;

Xltec g t ehdusto`gts 8#2;0 9#9>6 5>#08; 8#0;9 56#508

Ehdust h @BKXHE ;#66; 51#==8 59#1=6 =#0>8 0#285

-9+ R nc ats lg e prl nlroe besks tm algv rsklg h`sarkb`h kg nlltglt -1+ eblv egh# lg eg es/ehdust h besks# lur sec ln EHQs kg tmks lnn rkgi et eg essuo`hkgktkec pubcka lnn rkgi prka ln ( p r EHQ# wmkam ks tm okhplkgt ln tm regi s t nlrtm lg tm alv r pei ln tmks prlsp atus# ent r h huatkgi stkoet hugh rwrktkgi hksalugts egh alookssklgs egh stkoet h lnn rkgi `xp`gs s peyebc by us' Xm prl nlroe es/ehdust h kgnlroetklg pr s gt h kg tm suooerybecega sm` t hete ks kccustretkv lgcy egh wkcc amegi bes h lg tm eatuec kgktkec pubcka lnn rkgi prka egh ltm r t ros ln tmks lnn rkgi h t rokg`h et prkakgi'

51

-;+

-;+

o N/5 mttp4,,www's`a'ilv,Eramkv`s,`hier,hete,509>829,66655;1520511>;0'''

ur 15> 5=,6;,2651 5>459

7/29/2019 Notice d'introduction de la socit Criteo NASDAQ

21/21

Xebc` ln Algt`gts

@eam (5'66 -6'99+ kgar es lr h ar es kg tm essuo`h kgktkec pubcka lnn rkgi prka ln ( - + p r EHQ# wmkam ks tm okhplkgt ln tm regi s t nlrtm lg

tm alv r pei ln tmks prlsp atus# wluch kgar es lr h ar es `eam ln aesm egh aesm `qukvec gts# wlrjkgi aepktec# tltec ess ts egh tltec smer mlch rs`qukty -h nkakt+ lg e prl nlroe es/ehdust h besks by epprlxkoet cy ( - +# essuokgi tmet tm guob r ln EHQs lnn r h by us# es s t nlrtm lg tm alv r

pei ln tmks prlsp`atus# r oekgs tm seo ' Y oey ecsl kgar es lr h`ar es tm guob r ln EHQs w er lnn rkgi' @eam kgar es lr h`ar es ln5#666#666 EHQs kg tm guob r ln EHQs lnn r h by us wluch kgar es lr h ar es `eam ln aesm egh aesm `qukvec gts# wlrjkgi aepktec# tltec ess ts egh tltecqukty by epprlxkoet cy ( - + okccklg# essuokgi tmet tm essuo`h kgktkec pubcka lnn rkgi prka r oekgs tm seo # egh ent r h`huatkgi tm ugh rwrktkgi

hksalugts egh alookssklgs egh stkoet h lnn rkgi `xp`gs s peyebc by us'

-=+ Ylrjkgi aepktec ks aecaucet h es eaalugts r a kvebc egh ltm r aurr gt ess ts c ss treh peyebc s egh ltm r aurr gt ckebkcktk s'

-;+ @nn atkv D eguery 5# 2652# eatuerkec iekgs egh clss s er r aligkz`h kg ltm r alopr m`gskv kgalo ' Vrklr p rklhs mev glt b``g olhknk h es tm nn at lntm amegi kg eaalugtkgi plckay ks kooet rkec'

-56+ Xregscet h slc cy nlr algv gk ga kgtl hlccers et tm gllg buykgi ret ln5'66?PQ(5'1656 et Dug 2=# 2651'

58

o N/5 mttp4,,www's`a'ilv,Eramkv`s,`hier,hete,509>829,66655;1520511>;0'''