NOTICE OF WORK SESSION MEETING GREATER BOISE AUDITORIUM DISTRICT Tuesday, September 22, 2020 1:00 P.M. MDT Boise Centre West – Room 110 Board and Public Zoom Meeting Access: Join Zoom Meeting: https://zoom.us/j/3192905355 Meeting ID: 319 290 5355 OR Dial by Phone: 1 253 215 8782 US Meeting ID: 319 290 5355 Please be aware, Boise Centre will REQUIRE TEMP CHECKS for anyone entering the Boise Centre facility, effective Wednesday, June 10, 2020. Entrance is through the main entrance to go through thermal imaging. If a guest refuses or their temp is at or above 100.3 degrees, access to the facility will be denied. Per current Central District Health guidelines MASKS ARE REQUIRED. Seating is limited to accommodate physical distancing. AGENDA I. Call to Order II. Changes or Additions to the Agenda III. Agenda: A. Business Updates Presentation to Board, Budget Focused: i. Intro: Pat Rice, Exec Director ii. Cliff Clinger, Director of Marketing and Mary Michael Rodgers, Communications Manager iii. Cody Lund, Assistant Executive Director (discussion of operations and food/beverage) iv. Ali Ribordy and Director of Sales & Carrie Westergard, CVB Action Item Discussion Only Discussion Only Discussion Only Discussion Only IV. Adjournment Action Item
Transcript
NOTICE OF WORK SESSION MEETING GREATER BOISE AUDITORIUM DISTRICT
Tuesday, September 22, 2020 1:00 P.M. MDT
Boise Centre West – Room 110
Board and Public Zoom Meeting Access: Join Zoom Meeting: https://zoom.us/j/3192905355
Meeting ID: 319 290 5355 OR
Dial by Phone: 1 253 215 8782 US Meeting ID: 319 290 5355
Please be aware, Boise Centre will REQUIRE TEMP CHECKS for anyone entering the Boise Centre
facility, effective Wednesday, June 10, 2020. Entrance is through the main entrance to go through thermal imaging. If a guest refuses or their temp is at or above 100.3 degrees, access to the facility will be denied. Per current Central District Health guidelines MASKS ARE REQUIRED. Seating is limited to
accommodate physical distancing.
AGENDA
I. Call to Order
II. Changes or Additions to the Agenda III. Agenda:
A. Business Updates Presentation to Board, Budget Focused:
i. Intro: Pat Rice, Exec Director
ii. Cliff Clinger, Director of Marketing and Mary Michael Rodgers, Communications Manager
iii. Cody Lund, Assistant Executive Director (discussion of operations and food/beverage)
iv. Ali Ribordy and Director of Sales & Carrie Westergard, CVB
Action Item
Discussion Only
Discussion Only
Discussion Only
Discussion Only
IV. Adjournment Action Item
Communications and PR
Interview/article: Upgrades to Boise Centre Set Idaho Up Well for Hybrid Meetings, Meetings Today July 2020 Coordinated a videographer to film a testimonial video featuring Kristen Shreve, Assoc. Director – IASA. Wrote interview questions and coordinated video schedule to capture footage of convention attendees/sessions
Added new testimonial video to Boise Centre website and shared with Boise CVB Video will be shared via social media, e-newsletters and on both organizations’ websites
Wrote blog post ‘Bring Your Hybrid Event to Life with Boise Centre’ Added post Boise Centre’s website and shared via paid and organic social media. Post was included in BCVB August e-newsletter sent to meeting planners and shared via paid social posts in Aug
and Sept
July/Aug met with Drake Cooper to discuss Boise Centre’s digital media strategy and ads. Restarted digital media in late June targeted at the Treasure Valley and specific regional areas. Added in mid-Sept. digital ads and paid search targeted at CO, UT, AZ, TX, IL, CA, and NV Shared research and messaging from Digital Edge/BCVB
Meetings Today, July 2020
Social Media:
Boise Centre July/August
BCVB July
Paid Social:
Boise Centre Sept.
Boise Centre Blog Post:Bring Your Hybrid or Virtual Event to Life with Boise Centre
Boise Centre paid social post ran Aug and Sept:People Reached: 22,234 Clicks/Impressions:1) Seattle2) Boise and Portland (tie)
BCVB paid social post in Aug and Sept
Facebook Paid Social Post Aug/Sept
1
District Board Work Session / Marketing Update September 22, 2020
• OPEN Campaign
o Runs now through end of October o Designed to create awareness and reinforce the fact that Boise Centre is open
for business o This will be a digital campaign and featured on the website of the Idaho Business
Review, Idaho Press, Idaho Statesman, BoiseDev, LinkedIn, etc. o We will also support campaign with social media posts and an e-newsletter to
meeting and event planners
• 2021 Marketing Plan o Draft of the plan due to the Marketing Committee on October 2 o Board to receive copies at the October 20 District Board Meeting
2
• Media Placement for Fall 2020
o Upcoming ads to appear in M&C Meetings and Conventions, Meetings & Events Northwest, Small Market Meetings, Idaho Business Review, and ASAE Online Buyers Guide
• New Digital Creative
• 30th Anniversary Campaign / 30 Acts of Kindness Campaign o Completed 22/30 acts year to date o Upcoming initiatives: Rake Up Boise, Children’s Home Society donations,
Salvation Army Fill the Bus promotion
• St. Alphonsus Festival of Trees o Boise Centre staff to decorate a tree to be auctioned o Auction proceeds to benefit the COVID Response & Recovery Fund (benefiting
the programs and people impacted by COVID-19) o Boise Centre Tree Theme TBD
2020 Market Recovery Update & 2021 Plans
9.22.2020
Leisure
ROOM TO ROAM TELEVISION
Reached: 5,244,600 Treasure Valley Television ad views Over 5500 video views on YouTube (finding on YouTube)
Room to Roam Television & Video
Room to Roam Digital Outreach
Reached: Over 90K on FB and Instagram- Adara – 464 bookings (169 air/295 hotel) – $62K
Room to Roam Native AdvertisingOM TO ROAM – NATIVE ADS
Boise is back/room to roam Print ads
• Idaho Travel Guide 2021
Room to Roam Local Publications
Room to Roam Landing Page
YTD Leisure Results
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10
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70
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March April May June July
Boise Metro Hotel Occupancy
2020 2019
MetricsHotel Occupancy
Source: STR
Meetings, Conventions & Corporate
Meetings Digital Edge CampaignLocal/Idaho:
Regional/National:
Meetings Digital Edge Campaign
Meetings Digital Edge Campaign
Performance – Meetings Recovery Campaign
Performance – Meetings Recovery Campaign
History and Outlook
2019 Actual 21,1392020 Actual + Forecast 3,8202021 Definite 22,4842021 Tentative + Definite 28,754
0
5,000
10,000
15,000
20,000
25,000
30,000
2019 Actual 2020 Actual + Forecast 2021 Definite 2021 Tentative + Definite
Room Nights - Boise Centre Events
History and Outlook
2019 Actual $23,024,3472020 Actual + Forecast $5,926,7302021 Definite $14,231,1932021 Tentative + Definite $25,306,076
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
2019 Actual 2020 Actual + Forecast 2021 Definite 2021 Tentative + Definite
Economic Impact - Boise Centre Events
Current Bids
• Amalgamated Sugar Company – Dec 2020; 65 TRN• ClickFunnels – Mar 2021; 225 TRN• American Meteorological Association – Aug 2021; 370 TRN• Farm Bureau Mutual Insurance of Idaho – Feb 2022; 200 TRN• Urban Sustainability Directors Network – Oct 2022; 835 TRN• Entrepreneurs Organization – Aug 2023; 1,600 TRN
Big Wins
• Iglesia Apostolica de la fe en Cristo Jesus – Apr 2021; 500 TRN (rebook)• Treefort Music Fest – Sep 2021; 2,000 TRN• International Association of Firefighters – Oct 2021; 300 TRN (rebook)• Counsel of State Governments – Jul 2022; 1,100 TRN• AASHTO – Aug 2023; 970 TRN (rebook)
2021 Plans
• Continued Recovery and Success… contingency plans in place• Target Recovery Markets – Sports, Corporate, Religious• ASAE Annual Meeting (Dallas) – 20 x 20 Booth• Treefort FAM, Hosted Site Groups, Summer FAM• Road Trip Sales Mission (NEW) – Drive Markets• Hosted Virtual Events (NEW) – Destination Updates, Local Experience• Host Industry Event (NEW) – Target for Future Year• Virtual Site Visit (NEW) – Full Building Walkthrough
