WE BELIEVECreativity is not a class, it’s a UNIVERSAL application

Learning is not confined to classrooms, it flourishes OUTSIDE of institutions

Creativity is the RIGHT way to teach kids how to solve the world’s problems

Whenever any Form of EDUCATION becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new EDUCATION, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to affect their CREATIVITY and INNOVATION…

When a long train of RESTRICTIONS and UNDER-FUNDING, pursuing invariably the same Object evinces a design to reduce them TO NO CHILD LEFT BEHIND, it is their right, it is their duty, to throw off such EDUCATIONAL OPERATING SYSTEMS, and to provide new Guards for their future security.

…as Free and Independent THINKERS, WE have full Power to CHANGE THE SYSTEM FROM WITHIN – NOT BY SOME DISCONNECTED BUREACRACY, TO INFUSE CREATIVITY INTO EVERY ASPECT OF EDUCATION, establish AN OPEN-SOURCE MODEL TO CONTINUOUSLY EVOLVE, and to do all other Acts and Things which AMERICANS may of right do.

WHAT’S THE PROBLEM??

EDUCATION IS BROKEN.

Urgent need for reform, as seen in effects of globalization and changing technology that are making America less relevant in an age of creativity and innovation.

It’s a problem that’s unnamed, multifaceted, and seemingly impossible to solve.

SOCIETY AT LARGE

THE EDUCATIONAL INSTITUTION was built by bureaucracy far-removed from the class roomOutdated | Overloaded | Plagued with issues

These issues are WIDESPREAD, ENDEMIC to the system, EVIDENT across disciplines, education levels

IN THE CLASSROOM

Under NO CHILD LEFT BEHIND program, teachers are forced to “teach the test” Bogged down by disciplinary and administrative obligations, teaching is just one of

many “priorities” Teachers often isolated by disparate “one-off” digital resources

WHAT WE HEARD FROM TEACHERS ON THE GROUND…

It’s hard to be creative when I’m held tightly to data-driven decisions of upper-management (administration and school board, state and federal government). –John , K-6 Physical Education and High School Health

To be an effective teacher, you have to love it. There are too many drawbacks / hardships / problems to the profession to wake up each day hating your job. – Anna , 8th grade Foreign Language

Sometimes I disagree with the way the "routine" of the day was developed and maintained. There are a lot of teachable moments that I miss. –Judy, Kindergarten

Success is helping students become independent lifelong learners who get excited about finding out/figuring out themselves/the world, etc. –Deb, 6th grade Math

WHAT WE HEARD FROM TEACHERS ON THE GROUND…

I wish teachers could have an open forum of communication. – Dawnielle, K-8 Special Education

I think to be an effective teacher you need to teach in a way that reaches all learners (auditory, visual, etc.) Also, it is important to understand the importance of differentiation. Every class has a wide range of learners and every lesson needs to be modified so everyone can be successful. –Jenna, 3rd grade

I would like to be more creative at my job, but it seems to be an impossibility due to the nature of the job itself. –Libby, 9th and 10th grade English

THERE IS HOPE – TEACHERS ARE CREATIVE, AND WANT TO INFUSE CREATIVITY INTO THEIR LESSON PLANS

They need to know there is a better way.They need the right support system.They need the right resources.

TEACHERS NEED A REVOLUTION

Cause REVELATION – make people see problem and care about it

Create platform to HARNESS ADVOCATES’ ENERGY

Continuously INSPIRE “what’s possible thinking”

WHY A REVOLUTION?

SO WHAT’S THE IDEA?

COMPETITION?

NO RIGHT BRAIN LEFT BEHIND MEETS

TOP CHEF

It will be a Reality Competition that not only engages show contestants, but the entire country by bringing lessons back to every

classroom.

WHY A REALITY COMPETITION?

In order to bring change, we need creative problem solving to seep into the American consciousness, and national television is still a big awareness driver.

Take, for instance, how the Biggest Loser put a spotlight on American obesity. While documentaries are great, they don’t get the national attention of reality hits.

Plus, with a reality competition about everything from singing to fishing, it seems education should have its turn. After all, everyone has an opinion about education, and it affects everyone, whether they currently realize it or not.

So let’s show the public what 21st century learning looks like and get people talking about education reform.

Teachers often learn new methods by observing other classrooms.

We’re just bringing this practice to a mass arena that creates a forum for real conversation while giving teachers a look at different practices that they can even try out in their classroom.

SHOW OVERVIEW

Casting Call Phase

• Not televised/recorded• Any type of school that has

5th-7th graders can apply• Applications will be culled

down to a list of semi-finalists by region

• Care will be taken to select a diverse group of schools across socioeconomic status and type of school

Semi-final Phase

• 3 semifinalist schools per region (Northeast, Southeast, Midwest, Southwest, Northwest) will participate in the first set of episodes

• During these episodes, we will visit their school and let them plead their case for why they should participate

• Viewers cast their vote online for the favorite school in each region

• Applicants are motivated to spread the word about the show in order to garner votes, thus increasing awareness

Competition Phase

• There will be 5 finalist schools ; each will send one teacher and 5 students to compete as a class

• Filming takes place in the summer at a summer camp type location

• Classes will be competing in weekly challenges, all the while working to design, plan and build a new school

• Winning class receives college scholarship

The show requires a dynamic host (or co-hosts) that can inspire viewers to care more about education and take action.

Our ideal would be a widely recognized public figure (celebrity or otherwise) who has a passion for education, like Michelle Obama, Natalie Portman, or Mark Zuckerberg.

Other host considerations include Oprah, Morgan Freeman, Mario Lopez, Tom Hanks, Matt Damon, Sandra Bullock, wil.i.am, Jennifer Garner, Common.

HOST

PILOT EPISODE OF SEMIFINAL PHASE

The show starts out with a national tour to the semi-finalists. In the first episode we visit the semi-finalist schools in the South East. Produced in a documentary-style, we hear the faculty and students talk about why they entered the contest and what they hope to get out of it. The teachers discuss the realities of education today and talk about where the most need is at their school. We also get a peek at how these schools are preparing for the competition. The episode is emotional, human, and real. While there will likely be a tear-jerker moment or two, the overall tone is hopeful.

TYPICAL CHALLENGE EPISODEEach episode will begin with confessionals from participants, both students and teachers. They will meet for the introduction of an expert in the business or academic world. This expert will present a creative approach to problem solving and propose a challenge based on this approach.

Limits for challenge will be based on real world limits for real world teachers (e.g. budget constraints, limited time, limited materials). We will watch the classrooms during their problem solving and execution of a model/presentation to demonstrate their idea.

All challenges relate back to the larger project (e.g. the students might be asked to create a budget for the school).

The teams will be evaluated by our host and our guest expert, and the class who completes the assignment the most effectively and innovatively will have their idea implemented in the model for the perfect school.

Classrooms across America will be competing in analogous challenges which will be submitted via our website. New assignments will be presented both post-show and via our website. The deadline for submission will be the end of the show.

Winning classrooms will have their project featured both at the beginning of each show and on our website.

Nike sustainable designer

Innovation instructor at Stanford

Harvard Business School professor

Frog Design creative director

Clay Shirkey

Steven Hawking

POSSIBLE GUEST EXPERTS

FINALE

In this episode, America votes on the classroom that they believe has performed the best over the course of the series. Classes are brought back together to announce the winner. The school, fully built, is presented to the community, and the winners get to cut the red ribbon. All participating classes will be compensated with a donation such as a $25,000 donation (TBD depending on sponsors). Winning class will receive college scholarships.

RIGHT BRAIN REVOLUTION WILL BE AN INTEGRATED EXPERIENCE SHARED BY OUR CONTESTANTS AND AMERICA AT LARGE.

TRANSMEDIA ECOSYSTEM

YouTube Twitter

FacebookHulu

Website

App for Smartphones

and Pads

Ambient

Show

Revelation

Provocation

Connection/Direction

Harness EnergyContinuous Inspiration

AMBIENT

To generate buzz, we will implement ambient advertising in major metro areas around alarming education-related statistics.

We will direct to home page which will, before show launch, house a call to action to become part of the Right Brain Revolution.

THE SHOW

IlluminateCasting and confessionals will help make mainstream America aware of issues in education.

EntertainWe will cast children in 5th-7th grade. They should be old enough to grasp the complexity of the challenges and young enough to be quirky and willing to think outside of the box. Not to mention, there will be much drama as teams compete, innovate and push themselves to complete the challenges. Exclusive confessionals will be hosted on YouTube.

InspireEducators and students alike will be inspired by the techniques used by our competing educators and the inventiveness displayed by our competing students. Tools from the show will be available online.

InteractClassrooms across the country will be participating by completing analogous challenges. Also, Americans will choose both the Right Brain Revolution Finalist and the winners of Right Brain Revolution.

THE WEBSITE

THE WEBSITE

Content around show• Participant Bios• Episode Guide• Voting platform

Solutions for Community• Tips and tricks for parents• Issues in your area that

could be

helped through collaborative learning

• How do contact your government

representative to affect change

Solutions for Educators• Adaptable lesson plans• Q&A with experts• Share tips and tricks

Solutions Students• Camps/Programs to help

develop

adaptive learning skills• Creative approaches to

common

homework woes

Competing educators will have twitter feeds through which they will interact with the public.

Our page will be a forum for discussion, a place to download our app, and a place to vote for your favorite classroom.

Our feed will feature behind the scenes footage generated by kids competing on the show.

We will post episodes with ability to share.

Our applications for Smartphone and Pads will

house voting capabilities as well as simple creative

problem solving exercises/games.

VOTE

GAMES

HOW WE WILL IMPLEMENT?

As members of creative industries, we are well equipped to bring together the right people to make this happen.

We can pitch the show to networks.

We can reach out to our clients for sponsorships.

We can find media partners to sell advertising.

We can identify educators/experts to help create the show content.

We can create promotional materials and digital properties. It’s what we do every day.

WHY IT WILL WORK

Through this mass TV show and integrated program we will get America’s attention. We will show how creative problem solving skills are essential for the success of 21st century America, motivating the public at large to care about education reform and take action.

Teachers will observe new teaching practices and find an online destination that allows them to share with other teachers. And thanks to the public pressure on policy makers, teachers will be free to implement more creative problem solving practices in the classroom.

Students will think about their education from a different perspective.

Even viewers no longer in school will learn valuable skills just by watching the show.

THE AMERICAN REVOLUTION WAS A BEGINNING, NOT A CONSUMMATION.

– President Woodrow Wilson

Mike Ronkoske Energy BBDO,Planning Director

Shannon Smiley Energy BBDO,Senior Planner

Eileen Tjan Proximity Chicago,Junior Art Director

Katherine AblanProximity Chicago,Junior Digital Strategist

JoeGrayEnergy BBDO,VP Global Planning Director