The table shows that readers of the ABC1 categories and the C2DE categories were more likely to read Empire

than Total Film.

NRS SOCIAL CLASSIFICATION

OUR TARGET AUDIENCE IS PRIMARLY IN THE 15-44 AGE BRACKET

According to the nrs statistics, thisIs the age group that reads empire and total

film magazine the most.

Within this bracket, ‘empire’ magazine Is the more popular.

THIS TABLE SUGGESTS THAT MEN ARE MORE LIKELY TO READ FILM MAGAZINES

THAN WOMEN.

This might mean that we will useMore masculine colours when producing

Our magazine to attract this Audience.