Date post: | 12-Apr-2017 |
Category: |
Internet |
Upload: | morten-gade |
View: | 1,057 times |
Download: | 1 times |
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
º
Nytænk din digitale strategi
#kontrapunkt / 17.11.15
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
º
Godmorgen! Jeg hedder Morten.
Morten Gade
[email protected] 52 14 59 70 @mortengade
www.mortengade.dk www.kontrapunkt.com
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt er det førende skandinaviske designbureau
Vi udvikler brands og designer 360° brandoplevelser gennem visuelle identiteter, kommunikation, services, produkter, adfærd og omgivelser
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
En god strategi er et værktøj, som du bruger til at træffe de bedste beslutninger – på kort og langt sigt.
Den hjælper dig til at indfri din organisations potentiale ved at skabe sammenhæng og dynamik.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
En digital strategi er ikke bare en strategi for digital kommunikation og markedsføring, ligesom det heller ikke bare er en it-strategi. Den digitale strategi bryder på alle mulige måder ind i menneskers hverdag og arbejdsrutiner.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Forestil dig eksempelvis, at du skal udvikle ny digital strategi for et sygehus og ønsker at skabe nye digitale værktøjer, der kan hjælpe patienter gennem et længere behandlingsforløb: Det er umuligt at gøre godt uden at have forståelse for behov og rutiner hos såvel patienter som personale.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Analyse Retning Handling
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Analyse Retning Handling
Vision
Målsætninger
Principper
Fx
Historier
Medier
Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Bedst mulige resultat, mindst mulige indsats.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Tre schweizerknive En model
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Tre schweizerknive En model
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Historier Medier Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Historier Medier Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
KATZ & LAZARSFELD: TWO-STEP FLOW (1955)
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Fortæl historier, det er værd at fortælle videre
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Relevant for dig Relevant for mig
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
http://filip.journet.sdu.dk/ilike/historisk.php
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Delt tusinder af gange på Facebook.
(billedet er i øvrigt fra Ungarn)
Aktualitet Væsentlighed Identifikation Sensation Konflikt
Emotionelt Visuelt Bekræftende Provokerende
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Jean Julien @jean_julien
58.000 retweets
Aktualitet Væsentlighed Identifikation Sensation Konflikt
Emotionelt Visuelt Bekræftende Provokerende
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015 27 Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015 28 Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Historier Medier Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
1.121.686 abonnenter på YouTube
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Tænk som et medie, ikke som en kampagne
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Vær så relevant, at din målgruppe selv opsøger dig.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Det er meget nemmere at gøre dit indhold relevant for din målgruppe, end at overbevise dem om, at dit irrelevante indhold faktisk er relevant
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Det sparer penge at tænke som et medie.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
37 Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015 39
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Find din niche, tag den alvorligt
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
1) Man udvælger, udvikler og vedligeholder de rette medier
2) Man medierer sit budskab bedst muligt i de valgte medier – og tænker over, hvordan det virker, når historien forlader ens egne medier
Nøglen til en vellykket digital kommunikationsstrategi
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Historier Medier Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
En service er et værktøj, der gør en opgave nemmere for din målgruppe.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
eTilbudsavis er en af Danmarks mest populære services, installeret på over 1 million devices.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
DIG
Motivatorer
Barrierer Brugerens opgave Din service
Gør det lettere
Skaber incitament
DIN BRUGER
Efter Osterwalder & Pigneur: Value Proposition Design
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Tre schweizerknive En model
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Analyse Retning Handling
Vision
Målsætninger
Principper
Eksekvering i fx
Historier
Medier
Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Forretnings-mæssige
målsætninger
Målgruppe-behov
Relevant brandposition
Organisa-toriske
muligheder
Teknologi
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Forretningsmæssige målsætninger Hvordan får I størst mulig resultat med mindst mulig indsats?
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Hvordan hjælper den digitale strategi organisationen med at optimere sine indtægter, nå ideelle mål eller reducere udgifter?
Sammenhæng til forretningsstrategi I hvilke aspekter af forretningsstrategien, spiller det digitale særligt meget ind?
Nye muligheder, nye trusler Et andet vigtigt aspekt er, at for de allerfleste virksomheder betyder opkomsten af internettet både nye muligheder og nye trusler.
KPI / succeskriterier Aktiviteterne i den digitale strategi skal (som minimum) måles i samme form og sprog, som organisationen I øvrigt måler sine aktiviteter.
Mange forskellige forretningsmodeller, fx
Salg, fx webshops, kombinerede modeller, videresalg af andres produkter, salg af services. Mægler, fx auktioner, brugtbørser og prissammenligningssites. Annoncering, fx store mediesites eller nichesites med meget præcis målgruppe. Abonnement, Enten på tjenester, fx software, dating-sites eller på informationer, typisk nicheinformationer til professionelle. Salgsunderstøttelse, Typisk et af flere formål på mange .com sites mm. Interessenthåndtering, Typisk primære formål for mange corporate sites og meget kommunikation på andres sites. Videndeling, Ofte formålet på intranet o.l. Digitaliserede processer, fx selvbetjening, netbanken, ESDH mm.
Forretningsmæssige målsætninger Hvordan får I størst mulig resultat med mindst mulig indsats?
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Målgruppebehov
Kontrapunkt ©2015
Hvilket behov tilfredsstiller din digitale tilstedeværelse?
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Målgruppebehov Hvilket behov tilfredsstiller din digitale tilstedeværelse?
Målgrupperne og dig Hvilken opfattelse af virksomheden har målgrupperne, og hvordan influerer det på, hvordan de vil interagere med virksomheden?
Målgruppens medievaner Hvilke vaner har målgruppen? Ønsker vi at ændre disse vaner eller løbe med på eksisterende vaner? F.eks. tidsforbrug, medieplatforme mm.
Målgruppens erkendte behov Hvilket erkendt behov hos målgruppen tager vi udgangspunkt i? Det er vanskeligt at få folk til at bruge tid på noget, de ikke selv har erkendt behovet for. Især digitalt, hvor der er mange andre muligheder.
Målgruppens incitament Hvilket incitament hos målgruppen vil vi basere os på. Se figur.
Tre slags incitament for din målgruppe
Økonomisk nytte F.eks. spare tid, tjene penge, klare sig bedre på jobbet, pligt
Indre motivation F.eks. ideologi, morskab
Socio-økonomisk incitament F.eks. anerkendelse, oplevelsen af at være del af en gruppe
Indre motivation
Socio-økonomisk incitament
Økonomisk nytte
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Relevant brandposition Hvordan sikrer du, at du er distinkt fra dine konkurrenter og at oplevelsen af din organisation hænger sammen?
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Relevant brandposition Hvordan sikrer du, at du er distinkt fra dine konkurrenter og at oplevelsen af din organisation hænger sammen?
Produkter
Omgivelser
Services
Visuelt udtryk
BRAND
Kommunikation & markedsføring
Adfærd
Dit brand skal være et ledelsesværktøj, der hjælper dig med at sortere i gode ideer.
Samtidig er brandløftet et værn imod at du bliver forledt af stærke medielogikker.
Og ikke mindst skal du positionere dig i forhold til dine konkurrenter.
Digital influerer på alle dele af en organisations brand.
Eksempler på løftestænger i et digitalt brand Budskaber, Indhold, Services, Interaktionsdesign, Tone of voice, Det visuelle univers, Medievalg
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Medielogik Brandløfte
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Organisatoriske muligheder Hvordan laver du en strategi, der kan implementeres i det lange løb?
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Organisatoriske muligheder Hvordan laver du en strategi, der kan implementeres i det lange løb?
Ressourcer
Ansvar
Arbejdsgange
Kultur
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Organisatoriske muligheder
Ressourcer Strategien skal tage udgangspunkt i de tilstedeværende ressourcer i organisationen, såvel økonomisk som personalemæssigt.
Hvilke kompetencer findes?
Hvor mange ressourcer er tilgængelige? Økonomiske og personalemæssige? Udviklingsressourcer og driftsressourcer?
Ansvar Det er essentielt, at der er en tydelig ansvarsfordeling i organisationen, og at alle interessenter, der er relevante for gennemførslen af strategien er taget i ed.
Governance: Hvem bestemmer, når der er uenighed? Hvem driver projekter?
Verden ændrer sig – hvem sikrer at strategien følger med?
Arbejdsgange Nogle gange ønsker man at ændre eksisterende arbejdsgange i organisationen, fordi de er ineffektive eller fejlbehæftede. Det kan et digitalt projekt være en løftestang til. Kulturprojekt!
Oftere er målet, at en digital platform skal understøtte eller effektivisere eksisterende arbejdsgange – det undervurderes ofte, hvor vanskeligt og hvor vigtigt, det kan være. It-projekt!
Kultur “Kultur spiser strategi til morgenmad,” siger Peter Drucker. Det gælder også digitalt.
Hænger den digitale strategi sammen med bonusordninger, ledelsesprincipper, værdier og andre vigtige kulturbærere i organisationen?
Er der en organisationskultur, der kan levere den løsning og tone of voice, som strategien ligger op til?
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Teknologi Hvordan laver du en strategi, hvor teknologi er en løftestang i stedet for en gene?
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Teknologi Hvordan laver du en strategi, hvor teknologi er en løftestang i stedet for en gene?
Teknologiske muligheder Er der uudnyttede teknologiske muligheder i organisationen, der kan styrke den digitale strategi?
F.eks. data om kunder, leverandører, adfærd og lignende.
Teknologiske valg Hvilke teknologiske grundgreb vil understøtte den digitale strategi bedst muligt og billigst muligt på kort og langt sigt.
F.eks. valg af cms.
Teknologiske forudsætninger Er der truffet it-strategiske valg, som den digitale strategi ikke kan ændre ved (fx af politiske eller økonomiske årsager).
F.eks. valg af teknisk platform, framework eller lignende.
Teknologiske tendenser Hvilke digitale tendenser er relevante at følge for virksomheden, fordi de kan sætte strategien under pres eller give nye muligheder?
F.eks. cloud computing, Internet of Things, nye tjenester, ændrede brugsmønstre, nye datapriser og –hastigheder
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Forretnings-mæssige
målsætninger
Målgruppe-behov
Relevant brandposition
Organisa-toriske
muligheder
Teknologi
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Analyse Retning Handling
Vision
Målsætninger
Principper
Eksekvering i fx
Historier
Medier
Services
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
En vision er noget overordnet.
Et mål der er uden for rækkevidde men inden for synsvidde.
Du bruger din vision som pejlemærke for din strategi.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Kontrapunkt ©2015
Målsætninger beskriver værdiskabelsen for organisationen.
Gode målsætninger er: specifikke, målbare, attraktive, realistiske og tidsbestemte (SMART).
Målsætninger styrer typisk indholdet i en handlingsplan.
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
Principper er tommelfingerregler, du kan bruge til at prioritere.
Du kan være uenig med principper, og de kan gøre lidt ondt.
Principper guider for eksempel prioriteringer i en handlingsplan.
Kontrapunkt ©2015
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
º
Nytænk din digitale strategi
#kontrapunkt
View > Header & Footer�
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.�
CONTENT LIMIT� CONTENT LIMIT�
MAXIMUM CONTENT WIDTH�
RECOMMENDED CONTENT WIDTH�
Kontrapunkt PowerPoint Template / Release date: 2004-09-16� TIP / Use View > Guides (Apple-G) to toggle guides on/off�
º
Tak for jeres tid. Kom godt hjem!
Morten Gade
[email protected] 52 14 59 70 @mortengade
www.mortengade.dk www.kontrapunkt.com