Rotary in London UK District 1130 Rotary in London UK District 1130 Branding Guidelines There is no organisation quite like Rotary. To ensure our communications capture our distinct character we need to use a unified voice in everything we do. By speaking, writing and designing in one voice, our communications will look, feel and sound unmistakably like Rotary, the world over. Every club and district communication is an opportunity to influence how others see us. This document contains guidance about the Rotary brand and how it should be used. Templates for use in Microsoft Word are available on the Communications Committee page of the district website. It is expected that all district committees will abide by these rules and where possible clubs will use the logo and template provided. For publicity material, we can be more flexible with fonts and colours but we must be consistent with the use of the Rotary Brand. April 2014 Objecve: To present a modern, professional image showing that we are part of a *corporate organisaon *côr’porate, forming one body of many individuals; of or belonging to a corporaon or group. The Oxford Concise Diconary Introducing: The New Rotary Brand
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Rotary in LondonUKDistrict 1130
Rotary in LondonUKDistrict 1130
Branding Guidelines
There is no organisation quite like Rotary. To ensure our communications capture our distinct character we need to use a unified voice in everything we do. By speaking, writing and designing in one voice, our communications will look, feel and sound unmistakably like Rotary, the world over.
Every club and district communication is an opportunity to influence how others see us.
This document contains guidance about the Rotary brand and how it should be used.
Templates for use in Microsoft Word are available on the Communications Committee page of the district website.
It is expected that all district committees will abide by these rules and where possible clubs will use the logo and template provided.
For publicity material, we can be more flexible with fonts and colours but we must be consistent with the use of the Rotary Brand.
April 2014
Objective:To present a modern, professional image showing that we are part of a *corporate organisation
*côr’porate, forming one body of many individuals; of or belonging to a corporation or group.The Oxford Concise Dictionary
Introducing: The New Rotary Brand
Rotary in LondonUKDistrict 1130
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The Mark of ExcellenceThe Masterbrand Signature
The official Rotary logo is the masterbrand signature, which should be used wherever possible. The mark of excellence should not appear alone but it can be used in proximity to the masterbrand signature and should be scaled up for greater impact.
Club of Southgate Club
SouthgateClub Logos
or
District Logo
The quiet spacing around the masterbrand signature is critical, for more details refer to the RI Visual Identity Guidlines at www.rotary.org/myrotary/en/document/851.
To design your own club logo go to www.rotary.org/myrotary. Then log in, select Brand Centre and then Logos. There you will be able to create and download your logo.
Style 1 Style 2
Rotary in LondonUKDistrict 1130
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Typefaces
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
* For information to purchase these typefaces, please contact [email protected].
Secondary Typeface
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
* For information to purchase these typefaces, please contact [email protected].
Secondary Typeface
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
