Date post: | 01-Jul-2015 |
Category: |
Sports |
Upload: | hollanduktrade |
View: | 76 times |
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Observations on
the UK Cycle Market
P.L. DARNTON
Executive Director
Bicycle Association
The UK Market
The Bicycle brands
The Trade
The UK Consumers
The Cycling Lobby
AGENDA
The UK market is
NOT like the Netherlands!
WARNING!
Information about the UK market is
WARNING!
Limited in quantity
Unreliable in quality
Dependent on import statistics, not sales.
Contradictory between sources
Obscured by national averages
The Market
No manufacturing / assembly since 2003
Except Brompton, Pashley.
No growth in sales since 2007
c. 3.6 million units p.a.
£ value of sales has increased
To £1.18 billion
No split between types of cycle
c. 40% units MTB
High imports of frames/forks
Tariff evasion
Parts/Accessories
c. £450 m. p.a.
The Market
c. 600,000 cycles stolen p.a.
10–15% retail sales via Cycle to Work Scheme
Sales fluctuations – weather : economics
E-bike sales < 20,000 units p.a.
Retail prices
= mass at £200 or less
= brands from £400
The Brands
Market diversified : MTB/Road/Hybrid are top 3
Bikes used mainly for ‘leisure’, not commuting
Volume sales – under £150: Universal/PCM
‘Value’ brands – up to £200:
Raleigh/Moore Large; Halfords
+ ‘Pinnacle’ (Evans) : ‘Ridgeback’ (Madison)
The Brands: £400+
The Trade
Halfords – 440 outlets – c. 30% all bike sales
Evans - + 50 outlets
Independent Bike Dealers – c. 1500 outlets
Wholesalers
Madison : Fisher : Zyro + 20 smaller / specialists
Supermarkets – seasonal
Mail Order / on line sales
Cyclescheme
The Consumers
c. 23 million bicycles in UK
45% households have access to a bike
10% adults cycle at least once per week (2011 census)
2% cycled to work
45% children “want to cycle to school”, 0.9% do.
91% children have ‘never cycled to school’.
The Consumers
Average cycle trips pa : 16 vs 18 in 1997
Average trip length : 3 miles
Men outnumber women by 3:1
3.3 million people use National Cycle Network p.a.
Average cycle share : 2% of all trips
25% all trips are c. 1 mile
WARNING: About averages
Proportion of adults cycling once per week
Cambridge 47%
Oxford 28%
York 25%
In 13 local authorities, <5% cycle once per week
In London, more cyclists cross 6 central bridges
than cars in 3 peak hours
The Lobby
Cycling needs…
Leadership
Funding
Continuity
Observations
UK Cycle market is...
Diverse in cycle types
Low unit value
Disaggregated retail
UK Cycling is...
Mainly leisure/sport
Commuting is male-dominated
Minority dictating transport mode