OCLC’s Mobile Strategy
Building a CooperativePlatform for Discovery
Jeff PenkaEnd User ServicesOCLC
CILIP’s Executive Briefing, 15 September 2010Becoming upwardly mobile – can libraries rise to the challenge?
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Keys to any successful innovation
• Why?
• Know yourself, understand your purpose and strengths
• Who?
• Understand your constituents, values, and environments
• What?
• Define your areas of intended impact and success measure
• How?
• Layout a strategy, execute, and adapt
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OCLC’s Vision
• Deliver library resources and services at point of need
• In a manner that users want and understand
• Using the aggregated resources of the world’s largest library
cooperative
• Encourage users to participate in network
and community of libraries by enabling them to re-use
information and socialize around information
• Giving the user a local, group and global reach
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OCLC Innovation Lab
• Generate new services, use existing services in new ways, or
explore new ways to accomplish existing services
• OCLC will become more agile and responsive to member needs
• Create new opportunities to work with OCLC data and services to
assist members in their own innovative projects
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My Perspective and Context
• End User Services will deliver the full capacity of
libraries at the point of need for the widest possible
audience.
• WorldCat discovery platform
• WorldCat.org
• WorldCat Local
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allfindHow can we help users
find all of our physical, electronic and
digital materials?
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to geteasyHow can we make it
easyfor people
to getthe items they need?
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Where users are
How can we put our library resources
where users are
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WorldCat.orgaggregate Web searches, send traffic back to libraries
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Single-search access through WorldCat Local
Local systemsGroup availabilityResource Sharing
Electronic delivery
Get it
One result setOne search
Local catalogGroup catalog
WorldCatElectronic resources
Digital collections3rd party databases
Find it
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WorldCat discovery platformWeb services: WorldCat.org and Google Books
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WorldCat discovery platformPut your custom WorldCat Localsearch box on any Web site
find it Search
Search OurLibrary and Beyond
Student Resources
Next week is the beginning ofIf you have any questions, office before 5pm on Friday.
Don’t forget to vote for the bIt’s your organization, and an
Look for an updated list of sthere’s something in there forand if you remember to bring
find it Search
Search OurLibrary and Beyond
History Class Blog
November 19, 2009No class next week
Please remember to have your papers with you wh
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WorldCat discovery platformWorldCat widgets
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WorldCat discovery platformApproaching Mobile
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Who are we trying to reach?
65+ yr old, Grad Degree, from School
Demographics from Alexa.com
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Who are we trying to reach?
55-64 yr old, Some College and Grad Degree, from Home
Demographics from Alexa.com
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Who are we trying to reach?
18-24 yr old, Some College, from Home and School
Demographics from Alexa.com
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Why is Mobile so Important to Libraries?
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Smartphone Adoption is Global
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Crafting a Library Mobile Strategy
• You must have a strategy
• Your strategy must embrace change
• Dominance of a single device, model or strategy lasts
about 15 minutes
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The Library Catalog
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http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html
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Multi-platform Downloaded App
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Library Services
• For mobile users, the catalog is not the only service of interest and not even high on the list
• Library hours, reserving a room or computer, checking out materials, paying fines, reading e-resources
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Meeting users at the point of need
• We have been working hard to ensure libraries surface in consumer environments
• Shopping apps are a way for the library to be seen in the flow of popular apps, without the user having to focus first on the institution or library
RedLaser
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More point of need apps
Pic2Shop CompareEverywhere Book Bazaar
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Along came more disruption
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Mobile Apps v. Mobile Web
Source: http://www.taptu.com/metrics/
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App Store v. Cross Platform Mobile Web
• Games and Entertainment dominate App Stores
• Shopping and Social dominate mobile
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http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html
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Local Mobile Example
http://uwashington.worldcat.org/m
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Mobile Web Browser Model
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Library Services and OCLC in the mobile environment
Goal:Deliver the full capacity of library to the widest possible audiences at their point of need.
Keys Factors:• User Centered Design
• WorldCat Discovery Platform
• Data Accuracy and Access
• WorldCat Holdings
• WorldCat Institution Registry
• WorldCat APIs
• Elimination of Barriers
• Adaptable and Optimized Web Interfaces
• Point of Need Partnerships
• Willingness and Flexibilityto Experiment and Learn
AT&T 3G
11:07 PM 74%
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The biggest barrier to library success?
• Authorization and Authentication
• Existing solutions degrade in mobile
• Doggedly pursuing old models
• Geo-Location gives us an opportunity to redefine…
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Executing a Mobile Vision
• Develop a strategy for your user…
not for what you have
• Expand your service…
and be critical of current services
• Develop with the user…
don’t expect them to learn existing offerings
• Start with the end in mind…
but commit incrementally and check results
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Contact
Jeff Penka
Portfolio Director, End User Services OCLC Dublin OhioEmail: [email protected]