October 17, 2012
2012 Community Conference
Getting socialDan Szymczak : Engaging Networks
Extending your reachSocial Integration
- why?
Social Strategy
Tools for extending your reach
- plug-ins
- email a friend
- facebook embed ( Timeline app ) - peer to peer
Social Integration: why
You can’t escape it!
Tap into a supporter’s contact base
Social proof
62% of adults worldwide now use social media
The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)
Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)
Social Strategy:
Demographics and conversationsFacebook - analytics Twitter - hootsuiteConversation or bulletin board?
Social Integration: howAdd to
* thank you page or email a friend * thank you email * broadcast email
Facebook & GooglePlus
TwitterIncorporate @your_org and #campaign_tag
Timeline app
Remember to use tracking links!I just gave my voice to @CRUK petition on #Radiotherapy. To help save lives you should too. http://bit.ly/e2W3Pa
Into the account:
Further Ideas:
Peer to peer campaigns
Campaigns that require social engagement- competitions- vote on ideas or journey
Community
QUESTIONSwww.engagingnetworks.net