October 17, 2012

2012 Community Conference

Getting socialDan Szymczak : Engaging Networks

Extending your reachSocial Integration

- why?

Social Strategy

Tools for extending your reach

- plug-ins

- email a friend

- facebook embed ( Timeline app ) - peer to peer

Social Integration: why

You can’t escape it!

Tap into a supporter’s contact base

Social proof

62% of adults worldwide now use social media

The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)

Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)

Social Strategy:

Demographics and conversationsFacebook - analytics Twitter - hootsuiteConversation or bulletin board?

Social Integration: howAdd to

* thank you page or email a friend * thank you email * broadcast email

Facebook & GooglePlus

TwitterIncorporate @your_org and #campaign_tag

Timeline app

Remember to use tracking links!I just gave my voice to @CRUK petition on #Radiotherapy. To help save lives you should too. http://bit.ly/e2W3Pa

Into the account:

Further Ideas:

Peer to peer campaigns

Campaigns that require social engagement- competitions- vote on ideas or journey

Community

QUESTIONSwww.engagingnetworks.net